Question 1

Accuracy is one of the criteria to evaluate secondary data. While using this criterion,

Accepted Answer

A) researchers need not worry about what is actually measured. 
B) the researcher must evaluate the overall procedure for collecting the data. 
C) researchers must keep in mind that the data were collected to answer a different set of research questions than the ones at hand. 
D) the data must be carefully evaluated on how it relates to the current research objective. 
E) the researcher must determine the underlying motivation or hidden agenda, if any. 
A) researchers need not worry about what is actually measured. 
B) the researcher must evaluate the overall procedure for collecting the data. 
C) researchers must keep in mind that the data were collected to answer a different set of research questions than the ones at hand. 
D) the data must be carefully evaluated on how it relates to the current research objective. 
E) the researcher must determine the underlying motivation or hidden agenda, if any.

Question 2

The North American Industry Classification System (NAICS) codes:

Accepted Answer

A) indexes major market research reports for a variety of domestic and international industries, markets, and institutions. 
B) provides an index of publications available to researchers up to the current month and year. 
C) are the statistical foundation for most of the information available on U.S. population and economic activities. 
D) provides a detailed profile of economic activity within a given geographic area. 
E) are designed to promote uniformity in data reporting by federal and state government sources and private business. 
A) indexes major market research reports for a variety of domestic and international industries, markets, and institutions. 
B) provides an index of publications available to researchers up to the current month and year. 
C) are the statistical foundation for most of the information available on U.S. population and economic activities. 
D) provides a detailed profile of economic activity within a given geographic area. 
E) are designed to promote uniformity in data reporting by federal and state government sources and private business.

Question 3

There are two types of panel-based data sources: those reflecting actual purchases of products and services and those reflecting media habits.

Accepted Answer

A) True 
 B)False

Question 4

Jane is interested in finding out information on product returns for her firm. Which of the following reports is most likely to contain this information?

Accepted Answer

A) Sales Invoice 
B) Accounts Receivables Reports 
C) Journal Voucher 
D) Challan Report 
E) Accounts Payable Reports 
A) Sales Invoice 
B) Accounts Receivables Reports 
C) Journal Voucher 
D) Challan Report 
E) Accounts Payable Reports

Question 5

An alternative hypothesis is typically represented by HS1U1B1aS1U1B0.

Accepted Answer

A) True 
 B)False

Question 6

Relationships can exist between variables as well as constructs.

Accepted Answer

A) True 
 B)False

Question 7

A null hypothesis is notated as

Accepted Answer

A) HS1U1B10S1U1B0 
B) HS1U1B11S1U1B0 
C) NS1U1B10S1U1B0 
D) NS1U1B11S1U1B0 
E) NS1U1B10S1U1B0HS1U1B11S1U1B0 
A) HS1U1B10S1U1B0 
B) HS1U1B11S1U1B0 
C) NS1U1B10S1U1B0 
D) NS1U1B11S1U1B0 
E) NS1U1B10S1U1B0HS1U1B11S1U1B0

Question 8

If it is hypothesized that customer satisfaction depends on service quality, then service quality is the dependent variable in this relationship.

Accepted Answer

A) True 
 B)False

Question 9

Customer knowledge information is a unique type of internal secondary data.

Accepted Answer

A) True 
 B)False

Question 10

A literature review has all of the following objectives, EXCEPT:

Accepted Answer

A) provide background information about the current study. 
B) test a study's hypotheses using secondary data from reliable sources. 
C) clarify thinking about the research problem. 
D) help define important constructs of interest to the study. 
E) reveal whether information already exists to answer research questions. 
A) provide background information about the current study. 
B) test a study's hypotheses using secondary data from reliable sources. 
C) clarify thinking about the research problem. 
D) help define important constructs of interest to the study. 
E) reveal whether information already exists to answer research questions.

Accuracy is one of the criteria to evaluate secondary data. While using this criterion,

The North American Industry Classification System (NAICS) codes:

There are two types of panel-based data sources: those reflecting actual purchases of products and services and those reflecting media habits.

Jane is interested in finding out information on product returns for her firm. Which of the following reports is most likely to contain this information?

An alternative hypothesis is typically represented by H_a.

Relationships can exist between variables as well as constructs.

A null hypothesis is notated as

If it is hypothesized that customer satisfaction depends on service quality, then service quality is the dependent variable in this relationship.

Customer knowledge information is a unique type of internal secondary data.

A literature review has all of the following objectives, EXCEPT:

Marketing Research for Managerial Decision Making

The Marketing Research Process and Proposals

Exploratory and Observational Research Designs and Data Collection Approaches

Descriptive and Causal Research Designs

Sampling: Theory and Methods

Measurement and Scaling

Designing the Questionnaire

Qualitative Data Analysis

Preparing Data for Quantitative Analysis

Basic Data Analysis for Quantitative Research

Examining Relationships in Quantitative Research

Communicating Marketing Research Findings

Filters

Exam 3: Secondary Data, Literature Reviews, and Hypotheses

Accuracy is one of the criteria to evaluate secondary data. While using this criterion,

The North American Industry Classification System (NAICS) codes:

There are two types of panel-based data sources: those reflecting actual purchases of products and services and those reflecting media habits.

Jane is interested in finding out information on product returns for her firm. Which of the following reports is most likely to contain this information?

An alternative hypothesis is typically represented by Ha.

Relationships can exist between variables as well as constructs.

A null hypothesis is notated as

If it is hypothesized that customer satisfaction depends on service quality, then service quality is the dependent variable in this relationship.

Customer knowledge information is a unique type of internal secondary data.

A literature review has all of the following objectives, EXCEPT:

Marketing Research for Managerial Decision Making

The Marketing Research Process and Proposals

Exploratory and Observational Research Designs and Data Collection Approaches

Descriptive and Causal Research Designs

Sampling: Theory and Methods

Measurement and Scaling

Designing the Questionnaire

Qualitative Data Analysis

Preparing Data for Quantitative Analysis

Basic Data Analysis for Quantitative Research

Examining Relationships in Quantitative Research

Communicating Marketing Research Findings

Filters

An alternative hypothesis is typically represented by H_a.