Question 1

Which of the following is true of independent variables?

Accepted Answer

A)  Their values are directly manipulated by a researcher. 
B)  Their values remain constant throughout an experiment. 
C)  They are also called criterion variables. 
D)  Their values change only with changes in the values of dependent variables. 
E)  They do not affect the outcome of an experiment. 
A)  Their values are directly manipulated by a researcher. 
B)  Their values remain constant throughout an experiment. 
C)  They are also called criterion variables. 
D)  Their values change only with changes in the values of dependent variables. 
E)  They do not affect the outcome of an experiment.

Question 2

Discuss some of the major advantages of online surveys.

Accepted Answer

Online (or Internet) surveys have some m

Question 3

Which of the following is a disadvantage of telephone interviews?

Accepted Answer

A)  They make the supervision of interviewers difficult. 
B)  They are more time consuming than in-home interviews. 
C)  They result in high refusal rates. 
D)  They are more expensive than in-home interviews. 
E)  They use random digit dialing, which adversely affects the ability to generalize survey results. 
A)  They make the supervision of interviewers difficult. 
B)  They are more time consuming than in-home interviews. 
C)  They result in high refusal rates. 
D)  They are more expensive than in-home interviews. 
E)  They use random digit dialing, which adversely affects the ability to generalize survey results.

Question 4

Telephone surveys are not limited by national borders.

Accepted Answer

A) True 
 B)False

Question 5

Which of the following is an advantage of person-administered survey methods?

Accepted Answer

A)  They eliminate the possibility of the interviewer-respondent interaction error. 
B)  They ensure that there are no recording errors. 
C)  Overall cost of data collection using an interviewer is lower than other data collection methods. 
D)  Interviewers can help ensure respondents are screened to represent the target population. 
E)  In-home and in-office interviews are less time consuming. 
A)  They eliminate the possibility of the interviewer-respondent interaction error. 
B)  They ensure that there are no recording errors. 
C)  Overall cost of data collection using an interviewer is lower than other data collection methods. 
D)  Interviewers can help ensure respondents are screened to represent the target population. 
E)  In-home and in-office interviews are less time consuming.

Question 6

Questions examining causal relationships between variables are framed with the focus being on the specific impact one variable causes on another variable.

Accepted Answer

A) True 
 B)False

Question 7

In low-incidence situations, personal interview surveys prove to be most effective.

Accepted Answer

A) True 
 B)False

Question 8

Which of the following is true about nonsampling errors?

Accepted Answer

A)  They are not controllable. 
B)  They can be directly measured. 
C)  They can be minimized by increasing the sample size. 
D)  They occur as a result of the difference between the findings based on the sample and the true values for a population. 
E)  They cannot be statistically measured. 
A)  They are not controllable. 
B)  They can be directly measured. 
C)  They can be minimized by increasing the sample size. 
D)  They occur as a result of the difference between the findings based on the sample and the true values for a population. 
E)  They cannot be statistically measured.

Question 9

_____ is the degree to which a specific survey question leads a respondent to give a socially acceptable response.

Accepted Answer

A)  Incidence rate 
B)  Response rate 
C)  Data generalizability 
D)  Data precision 
E)  Topic sensitivity 
A)  Incidence rate 
B)  Response rate 
C)  Data generalizability 
D)  Data precision 
E)  Topic sensitivity

Question 10

When compared with mall-intercept interviews, in-house interviews:

Accepted Answer

A)  are person-administered surveys. 
B)  are face-to-face interviews. 
C)  are conducted in environments that are unfamiliar to respondents. 
D)  are less expensive. 
E)  are less convenient for researchers. 
A)  are person-administered surveys. 
B)  are face-to-face interviews. 
C)  are conducted in environments that are unfamiliar to respondents. 
D)  are less expensive. 
E)  are less convenient for researchers.

Question 11

Define independent variables, dependent variables, control variables, and extraneous variables.

Accepted Answer

Independent variables are variables whos

Question 12

Wireless phone surveys are declining in use due to the low percentage of wireless phone usage.

Accepted Answer

A) True 
 B)False

Question 13

Field experiments are less expensive to conduct than laboratory experiments.

Accepted Answer

A) True 
 B)False

Question 14

When respondents provide wrong answers due to impaired memory, then it leads to a nonresponse error.

Accepted Answer

A) True 
 B)False

Question 15

In the context of selecting the appropriate survey method, the less detailed the information needed, the higher respondents' knowledge level must be to get them to participate in a survey.

Accepted Answer

A) True 
 B)False

Question 16

Online surveys can eliminate the effects of question order on responses because of their ability to randomize the order of questions within a group.

Accepted Answer

A) True 
 B)False

Question 17

Computer-assisted telephone interviewing (CATI) refers to interviews in which:

Accepted Answer

A)  the interviewer reads questions from a computer screen to the respondent and directly keys in the responses. 
B)  the interviewer calls up respondents, sends them an electronic survey, and assists them in completing the form. The respondents return the survey via e-mail. 
C)  computer disks (CDs) are sent to respondents through mail. The respondents complete the survey on their own personal computers and return the CDs to the researcher through mail. 
D)  a computer is used to dial and send a survey to potential respondents through fax. The respondents return the survey via fax or mail. 
E)  the respondents are asked questions through mails. 
A)  the interviewer reads questions from a computer screen to the respondent and directly keys in the responses. 
B)  the interviewer calls up respondents, sends them an electronic survey, and assists them in completing the form. The respondents return the survey via e-mail. 
C)  computer disks (CDs) are sent to respondents through mail. The respondents complete the survey on their own personal computers and return the CDs to the researcher through mail. 
D)  a computer is used to dial and send a survey to potential respondents through fax. The respondents return the survey via fax or mail. 
E)  the respondents are asked questions through mails.

Question 18

Data precision is the:

Accepted Answer

A)  degree to which a specific question or an investigated issue leads a respondent to give a socially expected response. 
B)  level of preparation required to create an appropriate environment for a respondent. 
C)  degree to which respondents share certain similarities. 
D)  percentage of the general population that is the subject of a market research survey. 
E)  degree of accuracy of a response in relation to some other possible answer. 
A)  degree to which a specific question or an investigated issue leads a respondent to give a socially expected response. 
B)  level of preparation required to create an appropriate environment for a respondent. 
C)  degree to which respondents share certain similarities. 
D)  percentage of the general population that is the subject of a market research survey. 
E)  degree of accuracy of a response in relation to some other possible answer.

Question 19

In the context of experimental research, _____ refers to the extent to which a research design accurately identifies causal relationships.

Accepted Answer

A)  incidence rate 
B)  data generalizability 
C)  external reliability 
D)  topic sensitivity 
E)  internal validity 
A)  incidence rate 
B)  data generalizability 
C)  external reliability 
D)  topic sensitivity 
E)  internal validity

Question 20

Telephone interviews facilitate interviews with respondents across a wide geographic area.

Accepted Answer

A) True 
 B)False

Which of the following is true of independent variables?

Discuss some of the major advantages of online surveys.

Which of the following is a disadvantage of telephone interviews?

Telephone surveys are not limited by national borders.

Which of the following is an advantage of person-administered survey methods?

Questions examining causal relationships between variables are framed with the focus being on the specific impact one variable causes on another variable.

In low-incidence situations, personal interview surveys prove to be most effective.

Which of the following is true about nonsampling errors?

_____ is the degree to which a specific survey question leads a respondent to give a socially acceptable response.

When compared with mall-intercept interviews, in-house interviews:

Define independent variables, dependent variables, control variables, and extraneous variables.

Wireless phone surveys are declining in use due to the low percentage of wireless phone usage.

Field experiments are less expensive to conduct than laboratory experiments.

When respondents provide wrong answers due to impaired memory, then it leads to a nonresponse error.

In the context of selecting the appropriate survey method, the less detailed the information needed, the higher respondents' knowledge level must be to get them to participate in a survey.

Online surveys can eliminate the effects of question order on responses because of their ability to randomize the order of questions within a group.

Computer-assisted telephone interviewing (CATI) refers to interviews in which:

Data precision is the:

In the context of experimental research, _____ refers to the extent to which a research design accurately identifies causal relationships.

Telephone interviews facilitate interviews with respondents across a wide geographic area.

Marketing Research for Managerial Decision Making

The Marketing Research Process and Proposais

Secondary Data, Literature Reviews, and Hypotheses

Exploratory and Observational Research Designs and Data Collection Approaches

Sampling: Theory and Methods

Measurement and Scaling

Designing the Questionnaire

Qualitative Data Analysis

Preparing Data for Quantitative Analysis

Basic Data Analysis for Quantitative Research

Examining Relationships in Quantitative Research

Communicating Marketing Research Findings

Filters

Exam 5: Descriptive and Causal Research Designs

Which of the following is true of independent variables?

Discuss some of the major advantages of online surveys.

Which of the following is a disadvantage of telephone interviews?

Telephone surveys are not limited by national borders.

Which of the following is an advantage of person-administered survey methods?

Questions examining causal relationships between variables are framed with the focus being on the specific impact one variable causes on another variable.

In low-incidence situations, personal interview surveys prove to be most effective.

Which of the following is true about nonsampling errors?

_____ is the degree to which a specific survey question leads a respondent to give a socially acceptable response.

When compared with mall-intercept interviews, in-house interviews:

Define independent variables, dependent variables, control variables, and extraneous variables.

Wireless phone surveys are declining in use due to the low percentage of wireless phone usage.

Field experiments are less expensive to conduct than laboratory experiments.

When respondents provide wrong answers due to impaired memory, then it leads to a nonresponse error.

In the context of selecting the appropriate survey method, the less detailed the information needed, the higher respondents' knowledge level must be to get them to participate in a survey.

Online surveys can eliminate the effects of question order on responses because of their ability to randomize the order of questions within a group.

Computer-assisted telephone interviewing (CATI) refers to interviews in which:

Data precision is the:

In the context of experimental research, _____ refers to the extent to which a research design accurately identifies causal relationships.

Telephone interviews facilitate interviews with respondents across a wide geographic area.

Marketing Research for Managerial Decision Making

The Marketing Research Process and Proposais

Secondary Data, Literature Reviews, and Hypotheses

Exploratory and Observational Research Designs and Data Collection Approaches

Sampling: Theory and Methods

Measurement and Scaling

Designing the Questionnaire

Qualitative Data Analysis

Preparing Data for Quantitative Analysis

Basic Data Analysis for Quantitative Research

Examining Relationships in Quantitative Research

Communicating Marketing Research Findings

Filters