Question 1

Which of the following is an advantage of conducting a wireless phone survey?

Accepted Answer

A)  It allows researchers to use the autodialing feature. 
B)  It ensures that there is no time delay between questions and receipt of responses. 
C)  It provides relatively large sample sizes. 
D)  It is most suitable for research involving long and complex questions. 
E)  It allows researchers to obtain representative samples. 
A)  It allows researchers to use the autodialing feature. 
B)  It ensures that there is no time delay between questions and receipt of responses. 
C)  It provides relatively large sample sizes. 
D)  It is most suitable for research involving long and complex questions. 
E)  It allows researchers to obtain representative samples.

Question 2

Data that are generalizable cannot be accurately projected to a target population.

Accepted Answer

A) True 
 B)False

Question 3

Data generalizability is the:

Accepted Answer

A)  extent to which the data is an accurate portrait of a defined target population. 
B)  degree to which a specific question or an investigated issue leads a respondent to give a socially expected response. 
C)  level of preparation required to create an appropriate environment for a respondent. 
D)  degree to which respondents share certain similarities. 
E)  percentage of the general population that is the subject of a market research survey. 
A)  extent to which the data is an accurate portrait of a defined target population. 
B)  degree to which a specific question or an investigated issue leads a respondent to give a socially expected response. 
C)  level of preparation required to create an appropriate environment for a respondent. 
D)  degree to which respondents share certain similarities. 
E)  percentage of the general population that is the subject of a market research survey.

Question 4

Which of the following is true about sampling errors?

Accepted Answer

A)  They are caused by the size of the sample. 
B)  They can be reduced by decreasing the sample volume. 
C)  They cannot be measured statistically. 
D)  They cannot be measured directly. 
E)  They occur when the findings based on the sample and the true values for a population overlap. 
A)  They are caused by the size of the sample. 
B)  They can be reduced by decreasing the sample volume. 
C)  They cannot be measured statistically. 
D)  They cannot be measured directly. 
E)  They occur when the findings based on the sample and the true values for a population overlap.

Question 5

Assume that respondents aged 70 or older are only one-third as likely to be in an Internet sample as their actual incidence in the population. Using the propensity scoring method, their responses would be:

Accepted Answer

A)  excluded from the sample to avoid any potential bias. 
B)  included as is (only once) to keep the data truly representative. 
C)  counted three times in the sample. 
D)  included selectively (about one-third of the time) in the sample. 
E)  included alternatively. 
A)  excluded from the sample to avoid any potential bias. 
B)  included as is (only once) to keep the data truly representative. 
C)  counted three times in the sample. 
D)  included selectively (about one-third of the time) in the sample. 
E)  included alternatively.

Question 6

Wireless phone surveys are most suitable for research that involves long and/or complex questions and responses.

Accepted Answer

A) True 
 B)False

Question 7

Jenna participates in a face-to-face interview, which is part of a research study on sexually transmitted diseases. When the interviewer asks Jenna if she had any extramarital relationship in the last three years, Jenna lies to the interviewer saying that she does not engage in such relationships. In the context of survey research methods, which of the following characteristics is best exemplified in this scenario?

Accepted Answer

A)  Knowledge level 
B)  Diversity 
C)  Topic sensitivity 
D)  Incidence rate 
E)  Ability to participate 
A)  Knowledge level 
B)  Diversity 
C)  Topic sensitivity 
D)  Incidence rate 
E)  Ability to participate

Question 8

Discuss the drawbacks of wireless phone surveys.

Accepted Answer

There are certain drawbacks of wireless

Question 9

Compared to lab experiments, field experiments:

Accepted Answer

A)  are less realistic. 
B)  are more controllable. 
C)  take lesser time to complete. 
D)  are more expensive to conduct. 
E)  are more effective in maintaining secrecy. 
A)  are less realistic. 
B)  are more controllable. 
C)  take lesser time to complete. 
D)  are more expensive to conduct. 
E)  are more effective in maintaining secrecy.

Question 10

If the research objective is to determine whether differences exist between groups, it is advisable to use descriptive research designs.

Accepted Answer

A) True 
 B)False

Which of the following is an advantage of conducting a wireless phone survey?

Data that are generalizable cannot be accurately projected to a target population.

Data generalizability is the:

Which of the following is true about sampling errors?

Assume that respondents aged 70 or older are only one-third as likely to be in an Internet sample as their actual incidence in the population. Using the propensity scoring method, their responses would be:

Wireless phone surveys are most suitable for research that involves long and/or complex questions and responses.

Discuss the drawbacks of wireless phone surveys.

Compared to lab experiments, field experiments:

If the research objective is to determine whether differences exist between groups, it is advisable to use descriptive research designs.

Marketing Research for Managerial Decision Making

The Marketing Research Process and Proposais

Secondary Data, Literature Reviews, and Hypotheses

Exploratory and Observational Research Designs and Data Collection Approaches

Sampling: Theory and Methods

Measurement and Scaling

Designing the Questionnaire

Qualitative Data Analysis

Preparing Data for Quantitative Analysis

Basic Data Analysis for Quantitative Research

Examining Relationships in Quantitative Research

Communicating Marketing Research Findings

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Exam 5: Descriptive and Causal Research Designs

Which of the following is an advantage of conducting a wireless phone survey?

Data that are generalizable cannot be accurately projected to a target population.

Data generalizability is the:

Which of the following is true about sampling errors?

Assume that respondents aged 70 or older are only one-third as likely to be in an Internet sample as their actual incidence in the population. Using the propensity scoring method, their responses would be:

Wireless phone surveys are most suitable for research that involves long and/or complex questions and responses.

Discuss the drawbacks of wireless phone surveys.

Compared to lab experiments, field experiments:

If the research objective is to determine whether differences exist between groups, it is advisable to use descriptive research designs.

Marketing Research for Managerial Decision Making

The Marketing Research Process and Proposais

Secondary Data, Literature Reviews, and Hypotheses

Exploratory and Observational Research Designs and Data Collection Approaches

Sampling: Theory and Methods

Measurement and Scaling

Designing the Questionnaire

Qualitative Data Analysis

Preparing Data for Quantitative Analysis

Basic Data Analysis for Quantitative Research

Examining Relationships in Quantitative Research

Communicating Marketing Research Findings

Filters