Question 1

A parameter is defined as the _____.

Accepted Answer

A)  true value of a null hypothesis 
B)  true value of a variable 
C)  estimate of an alternative hypothesis 
D)  estimate of a sample statistic 
E)  estimated value of a construct 
A)  true value of a null hypothesis 
B)  true value of a variable 
C)  estimate of an alternative hypothesis 
D)  estimate of a sample statistic 
E)  estimated value of a construct

Question 2

The North American Industry Classification System (NAICS) codes are designed to _____.

Accepted Answer

A)  index major market research reports for a variety of private institutions 
B)  index online publications available up to the current month and year 
C)  provide the statistical foundation for the information available on the U.S. population 
D)  provide a detailed profile of economic activity within a given geographic area 
E)  promote uniformity in data reporting by government sources and private businesses 
A)  index major market research reports for a variety of private institutions 
B)  index online publications available up to the current month and year 
C)  provide the statistical foundation for the information available on the U.S. population 
D)  provide a detailed profile of economic activity within a given geographic area 
E)  promote uniformity in data reporting by government sources and private businesses

Question 3

Literature reviews can be helpful in identifying appropriate sampling approaches that have been successful in researching similar topics.

Accepted Answer

A) True 
 B)False

Question 4

Many of the biases of consumer panels are also found in store audits.

Accepted Answer

A) True 
 B)False

Question 5

_____ are sources of internal secondary data.

Accepted Answer

A)  U.S. government documents 
B)  Articles on Lexus/Nexus 
C)  Marketing blogs 
D)  Sales invoices 
E)  Newspaper websites 
A)  U.S. government documents 
B)  Articles on Lexus/Nexus 
C)  Marketing blogs 
D)  Sales invoices 
E)  Newspaper websites

Question 6

In what ways can the information generated by media panels be useful to marketers?

Accepted Answer

Media panels measure media consumption h

Question 7

A primary research must always be conducted along with collecting secondary data to address a research problem.

Accepted Answer

A) True 
 B)False

Question 8

The end result of conceptualization is a visual display of hypothesized relationships.

Accepted Answer

A) True 
 B)False

Question 9

Bookmarking tools on scholarly sources show how many times a study is referenced by another document on the web and lists that number in the search results.

Accepted Answer

A) True 
 B)False

Question 10

When modeling causal relationships, variables or constructs in relationships can only be dependent variables.

Accepted Answer

A) True 
 B)False

Question 11

There are two types of panel-based data sources: those reflecting actual purchases of products and services and those reflecting media habits.

Accepted Answer

A) True 
 B)False

Question 12

Evaluating secondary data based on the purpose criterion involves _____.

Accepted Answer

A)  ensuring accuracy of the secondary data 
B)  ensuring the data is consistent with the research objectives at hand 
C)  seeking multiple sources of the same data to assure consistency 
D)  finding flaws in the methodological procedures used in collecting the data 
E)  determining the underlying motivation or hidden agenda, if any, of the organization that collected the secondary data 
A)  ensuring accuracy of the secondary data 
B)  ensuring the data is consistent with the research objectives at hand 
C)  seeking multiple sources of the same data to assure consistency 
D)  finding flaws in the methodological procedures used in collecting the data 
E)  determining the underlying motivation or hidden agenda, if any, of the organization that collected the secondary data

Question 13

Briefly explain the process of conceptualization.

Accepted Answer

Researchers follow the process of concep

Question 14

A(n) _____ is an unobservable concept that is measured by a group of related variables.

Accepted Answer

A)  quota 
B)  construct 
C)  alternative hypothesis 
D)  parameter 
E)  null hypothesis 
A)  quota 
B)  construct 
C)  alternative hypothesis 
D)  parameter 
E)  null hypothesis

Question 15

Explain the differences between a null hypothesis and an alternative hypothesis.

Accepted Answer

In hypothesis development, a null hypoth

Question 16

A construct is an unobservable and abstract concept.

Accepted Answer

A) True 
 B)False

Question 17

_____ is the value of a variable that is estimated from a sample.

Accepted Answer

A)  Sample statistic 
B)  Parameter statistic 
C)  Alternative statistic 
D)  Sample parameter 
E)  Alternative parameter 
A)  Sample statistic 
B)  Parameter statistic 
C)  Alternative statistic 
D)  Sample parameter 
E)  Alternative parameter

Question 18

A literature review can suggest research hypotheses to investigate.

Accepted Answer

A) True 
 B)False

Question 19

Internal secondary data is collected by organizations other than the company itself.

Accepted Answer

A) True 
 B)False

Question 20

Unlike popular sources of secondary data, scholarly sources can be tracked using web-based bookmarking.

Accepted Answer

A) True 
 B)False

A parameter is defined as the _____.

The North American Industry Classification System (NAICS) codes are designed to _____.

Literature reviews can be helpful in identifying appropriate sampling approaches that have been successful in researching similar topics.

Many of the biases of consumer panels are also found in store audits.

_____ are sources of internal secondary data.

In what ways can the information generated by media panels be useful to marketers?

A primary research must always be conducted along with collecting secondary data to address a research problem.

The end result of conceptualization is a visual display of hypothesized relationships.

Bookmarking tools on scholarly sources show how many times a study is referenced by another document on the web and lists that number in the search results.

When modeling causal relationships, variables or constructs in relationships can only be dependent variables.

There are two types of panel-based data sources: those reflecting actual purchases of products and services and those reflecting media habits.

Evaluating secondary data based on the purpose criterion involves _____.

Briefly explain the process of conceptualization.

A(n) _____ is an unobservable concept that is measured by a group of related variables.

Explain the differences between a null hypothesis and an alternative hypothesis.

A construct is an unobservable and abstract concept.

_____ is the value of a variable that is estimated from a sample.

A literature review can suggest research hypotheses to investigate.

Internal secondary data is collected by organizations other than the company itself.

Unlike popular sources of secondary data, scholarly sources can be tracked using web-based bookmarking.

Marketing Research for Managerial Decision Making

The Marketing Research Process and Proposais

Exploratory and Observational Research Designs and Data Collection Approaches

Descriptive and Causal Research Designs

Sampling: Theory and Methods

Measurement and Scaling

Designing the Questionnaire

Qualitative Data Analysis

Preparing Data for Quantitative Analysis

Basic Data Analysis for Quantitative Research

Examining Relationships in Quantitative Research

Communicating Marketing Research Findings

Filters

Exam 3: Secondary Data, Literature Reviews, and Hypotheses

A parameter is defined as the _____.

The North American Industry Classification System (NAICS) codes are designed to _____.

Literature reviews can be helpful in identifying appropriate sampling approaches that have been successful in researching similar topics.

Many of the biases of consumer panels are also found in store audits.

_____ are sources of internal secondary data.

In what ways can the information generated by media panels be useful to marketers?

A primary research must always be conducted along with collecting secondary data to address a research problem.

The end result of conceptualization is a visual display of hypothesized relationships.

Bookmarking tools on scholarly sources show how many times a study is referenced by another document on the web and lists that number in the search results.

When modeling causal relationships, variables or constructs in relationships can only be dependent variables.

There are two types of panel-based data sources: those reflecting actual purchases of products and services and those reflecting media habits.

Evaluating secondary data based on the purpose criterion involves _____.

Briefly explain the process of conceptualization.

A(n) _____ is an unobservable concept that is measured by a group of related variables.

Explain the differences between a null hypothesis and an alternative hypothesis.

A construct is an unobservable and abstract concept.

_____ is the value of a variable that is estimated from a sample.

A literature review can suggest research hypotheses to investigate.

Internal secondary data is collected by organizations other than the company itself.

Unlike popular sources of secondary data, scholarly sources can be tracked using web-based bookmarking.

Marketing Research for Managerial Decision Making

The Marketing Research Process and Proposais

Exploratory and Observational Research Designs and Data Collection Approaches

Descriptive and Causal Research Designs

Sampling: Theory and Methods

Measurement and Scaling

Designing the Questionnaire

Qualitative Data Analysis

Preparing Data for Quantitative Analysis

Basic Data Analysis for Quantitative Research

Examining Relationships in Quantitative Research

Communicating Marketing Research Findings

Filters