Question 1

Consumer panels, store audits, and optical-scanner technology are methods to collect syndicated data.

Accepted Answer

A) True 
 B)False

Question 2

Bundlr is an example of gatekeeper technology.

Accepted Answer

A) True 
 B)False

Question 3

Media panels and consumer panels are similar in procedure, composition, and design.

Accepted Answer

A) True 
 B)False

Question 4

While evaluating secondary data based on the accuracy criterion, researchers must _____.

Accepted Answer

A)  seek out multiple sources to check consistency of the data 
B)  evaluate the data collection method 
C)  evaluate whether or not the data is out of date 
D)  carefully evaluate the data on how it relates to the current research objective 
E)  determine the hidden agenda of the company that collected the secondary data 
A)  seek out multiple sources to check consistency of the data 
B)  evaluate the data collection method 
C)  evaluate whether or not the data is out of date 
D)  carefully evaluate the data on how it relates to the current research objective 
E)  determine the hidden agenda of the company that collected the secondary data

Question 5

In the context of developing a conceptual model, constructs are always measured by one or more _____.

Accepted Answer

A)  quota sheets 
B)  consumer panels 
C)  indicator variables 
D)  focus groups 
E)  convenience samples 
A)  quota sheets 
B)  consumer panels 
C)  indicator variables 
D)  focus groups 
E)  convenience samples

Question 6

_____ is collected by outside organizations such as federal and state governments, trade associations, nonprofit organizations, marketing research services, or academic researchers.

Accepted Answer

A)  Internal primary data 
B)  Internal secondary data 
C)  External secondary data 
D)  External primary data 
E)  Internal tertiary data 
A)  Internal primary data 
B)  Internal secondary data 
C)  External secondary data 
D)  External primary data 
E)  Internal tertiary data

Question 7

Which of the following statements is true of internal secondary data?

Accepted Answer

A)  It is expensive to access the sources of internal secondary data. 
B)  Internal secondary data cannot be used by decision makers in planning new-product introductions. 
C)  It can be easily obtained from scholarly and government sources. 
D)  Internal sources of secondary data are accessed only after getting useful information from external sources of secondary data. 
E)  Internal secondary data are the most readily available. 
A)  It is expensive to access the sources of internal secondary data. 
B)  Internal secondary data cannot be used by decision makers in planning new-product introductions. 
C)  It can be easily obtained from scholarly and government sources. 
D)  Internal sources of secondary data are accessed only after getting useful information from external sources of secondary data. 
E)  Internal secondary data are the most readily available.

Question 8

A(n) _____ hypothesis states that there is a relationship between two variables.

Accepted Answer

A)  null 
B)  test 
C)  alternative 
D)  default 
E)  limited 
A)  null 
B)  test 
C)  alternative 
D)  default 
E)  limited

Question 9

If it is hypothesized that service provider competence and empathy lead to higher perceptions of service quality, then service quality is the dependent variable in this relationship.

Accepted Answer

A) True 
 B)False

Question 10

The ideas expressed in popular sources often involve secondhand reporting of information.

Accepted Answer

A) True 
 B)False

Question 11

A _____ is an empirically testable though yet unproven statement developed in order to explain phenomena.

Accepted Answer

A)  construct 
B)  law 
C)  sample statistic 
D)  fact 
E)  hypothesis 
A)  construct 
B)  law 
C)  sample statistic 
D)  fact 
E)  hypothesis

Question 12

Which of the following situations treats "deal proneness" as a dependent variable in a relationship?

Accepted Answer

A)  Deal proneness is predicted by a person's household income. 
B)  Deal proneness results in greater price sensitivity. 
C)  Deal proneness predicts the time spent by a person shopping. 
D)  Deal proneness does not depend on a person's age. 
E)  Deal proneness leads to greater brand loyalty. 
A)  Deal proneness is predicted by a person's household income. 
B)  Deal proneness results in greater price sensitivity. 
C)  Deal proneness predicts the time spent by a person shopping. 
D)  Deal proneness does not depend on a person's age. 
E)  Deal proneness leads to greater brand loyalty.

Question 13

Conceptualization of a model means developing a:

Accepted Answer

A)  research concept before developing a literature review. 
B)  conceptual model of the geographic area from which the sample would be drawn. 
C)  text-based model to do statistical testing of hypothesized relationships. 
D)  conceptual model of a new product before it is tested in a lab setting. 
E)  model that shows variables and hypothesized relationships between variables. 
A)  research concept before developing a literature review. 
B)  conceptual model of the geographic area from which the sample would be drawn. 
C)  text-based model to do statistical testing of hypothesized relationships. 
D)  conceptual model of a new product before it is tested in a lab setting. 
E)  model that shows variables and hypothesized relationships between variables.

Question 14

Hypotheses provide the basis for the relationships between constructs pictured in conceptual models.

Accepted Answer

A) True 
 B)False

Question 15

_____ is a comprehensive examination of available information that is related to a research topic.

Accepted Answer

A)  A literature review 
B)  A conjoint analysis 
C)  A situation analysis 
D)  Concept testing 
E)  Cluster sampling 
A)  A literature review 
B)  A conjoint analysis 
C)  A situation analysis 
D)  Concept testing 
E)  Cluster sampling

Question 16

A sample statistic is an estimate of the population parameter.

Accepted Answer

A) True 
 B)False

Consumer panels, store audits, and optical-scanner technology are methods to collect syndicated data.

Bundlr is an example of gatekeeper technology.

Media panels and consumer panels are similar in procedure, composition, and design.

While evaluating secondary data based on the accuracy criterion, researchers must _____.

In the context of developing a conceptual model, constructs are always measured by one or more _____.

_____ is collected by outside organizations such as federal and state governments, trade associations, nonprofit organizations, marketing research services, or academic researchers.

Which of the following statements is true of internal secondary data?

A(n) _____ hypothesis states that there is a relationship between two variables.

If it is hypothesized that service provider competence and empathy lead to higher perceptions of service quality, then service quality is the dependent variable in this relationship.

The ideas expressed in popular sources often involve secondhand reporting of information.

A _____ is an empirically testable though yet unproven statement developed in order to explain phenomena.

Which of the following situations treats "deal proneness" as a dependent variable in a relationship?

Conceptualization of a model means developing a:

Hypotheses provide the basis for the relationships between constructs pictured in conceptual models.

_____ is a comprehensive examination of available information that is related to a research topic.

A sample statistic is an estimate of the population parameter.

Marketing Research for Managerial Decision Making

The Marketing Research Process and Proposais

Exploratory and Observational Research Designs and Data Collection Approaches

Descriptive and Causal Research Designs

Sampling: Theory and Methods

Measurement and Scaling

Designing the Questionnaire

Qualitative Data Analysis

Preparing Data for Quantitative Analysis

Basic Data Analysis for Quantitative Research

Examining Relationships in Quantitative Research

Communicating Marketing Research Findings

Filters

Exam 3: Secondary Data, Literature Reviews, and Hypotheses

Consumer panels, store audits, and optical-scanner technology are methods to collect syndicated data.

Bundlr is an example of gatekeeper technology.

Media panels and consumer panels are similar in procedure, composition, and design.

While evaluating secondary data based on the accuracy criterion, researchers must _____.

In the context of developing a conceptual model, constructs are always measured by one or more _____.

_____ is collected by outside organizations such as federal and state governments, trade associations, nonprofit organizations, marketing research services, or academic researchers.

Which of the following statements is true of internal secondary data?

A(n) _____ hypothesis states that there is a relationship between two variables.

If it is hypothesized that service provider competence and empathy lead to higher perceptions of service quality, then service quality is the dependent variable in this relationship.

The ideas expressed in popular sources often involve secondhand reporting of information.

A _____ is an empirically testable though yet unproven statement developed in order to explain phenomena.

Which of the following situations treats "deal proneness" as a dependent variable in a relationship?

Conceptualization of a model means developing a:

Hypotheses provide the basis for the relationships between constructs pictured in conceptual models.

_____ is a comprehensive examination of available information that is related to a research topic.

A sample statistic is an estimate of the population parameter.

Marketing Research for Managerial Decision Making

The Marketing Research Process and Proposais

Exploratory and Observational Research Designs and Data Collection Approaches

Descriptive and Causal Research Designs

Sampling: Theory and Methods

Measurement and Scaling

Designing the Questionnaire

Qualitative Data Analysis

Preparing Data for Quantitative Analysis

Basic Data Analysis for Quantitative Research

Examining Relationships in Quantitative Research

Communicating Marketing Research Findings

Filters