Question 1

Four frequently used targeting strategies are the micromarketing,undifferentiated,differentiated,and __________ targeting strategies.

Accepted Answer

A)  geographic 
B)  benefit-based 
C)  economic 
D)  global 
E)  concentrated 
A)  geographic 
B)  benefit-based 
C)  economic 
D)  global 
E)  concentrated

Question 2

Television advertising has recently expanded to include "mini-ads," which are short ads lasting five to ten seconds.These ads are most useful in advertising to men,since men are more likely than women to channel surf during commercial breaks.This type of advertising will be more useful to marketers engaged in __________ segmentation.

Accepted Answer

A)  demographic 
B)  psychographic 
C)  behavioral 
D)  benefits 
E)  geographic 
A)  demographic 
B)  psychographic 
C)  behavioral 
D)  benefits 
E)  geographic

Question 3

Differences in weather and climate create opportunities for:

Accepted Answer

A)  concentrated targeting. 
B)  geographic segmentation. 
C)  benefit segmentation. 
D)  psychographic segmentation. 
E)  demographic segmentation. 
A)  concentrated targeting. 
B)  geographic segmentation. 
C)  benefit segmentation. 
D)  psychographic segmentation. 
E)  demographic segmentation.

Question 4

Which of the segmentation attractiveness criteria is assumed by the statement,"Build it,and they will come"?

Accepted Answer

This assum

Four frequently used targeting strategies are the micromarketing,undifferentiated,differentiated,and __________ targeting strategies.

Differences in weather and climate create opportunities for:

Which of the segmentation attractiveness criteria is assumed by the statement,"Build it,and they will come"?

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Marketing Ethics

Analyzing the Marketing Environment

Consumer Behavior

Business-To-Business Marketing

Global Marketing

Marketing Research

Product, Branding, and Packaging Decisions

Developing New Products

Services: The Intangible Product

Pricing Concepts for Establishing Value

Supply Chain and Channel Management

Retailing and Multichannel Marketing

Integrated Marketing Communications

Advertising, Public Relations, and Sales Promotions

Personal Selling and Sales Management

Filters

Exam 8: Segmentation, Targeting, and Positioning

Four frequently used targeting strategies are the micromarketing,undifferentiated,differentiated,and __________ targeting strategies.

Differences in weather and climate create opportunities for:

Which of the segmentation attractiveness criteria is assumed by the statement,"Build it,and they will come"?

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Marketing Ethics

Analyzing the Marketing Environment

Consumer Behavior

Business-To-Business Marketing

Global Marketing

Marketing Research

Product, Branding, and Packaging Decisions

Developing New Products

Services: The Intangible Product

Pricing Concepts for Establishing Value

Supply Chain and Channel Management

Retailing and Multichannel Marketing

Integrated Marketing Communications

Advertising, Public Relations, and Sales Promotions

Personal Selling and Sales Management

Filters