Exam 5: Consumer Behavior

There is an old saying,"Never go to the grocery store hungry." This saying suggests that a consumer's __________ state may adversely affect purchasing decisions.

Alex decides to join an organization that raises funds for research into autism.Which component of Alex's attitude toward autism research does this represent?

After purchasing an expensive pair of shoes,you may question whether or not the shoes are any better than the less expensive shoes you could have purchased instead.This is an example of postpurchase cognitive dissonance.

Marketers often use the principles and theories from other disciplines to understand consumer actions and develop marketing strategies.What disciplines are most useful to marketers trying to understand consumer behavior?

Every year,before he puts his boat in the water,James has his mechanic put a new battery in the boat.James is probably concerned with __________ risk.

The traditional marketing strategy of selling umbrellas when it is raining is an example of how __________ factors influence consumers' decisions.

When people go on vacation,they often eat at the same restaurant chains they visit frequently when at home.Using decision heuristics,explain this behavior.

Before going on his first business trip to China,Brad asked his Chinese-American friend to advise him on customs and values common among the Chinese businesspeople he will likely encounter.Brad is trying to avoid __________ business blunders.

Marketers love consumers who engage in __________,buying their company's product with little thought or consideration of alternatives.

André was afraid his condominium would look shabby to his future in-laws,so he had it painted just before their visit.André was addressing his __________ risk.

A __________ is a need or want strong enough to cause the person to seek satisfaction.

What is the difference between a functional need and a psychological need? How can getting a college education fulfill both types of needs?

Marketers often use principles and theories from __________ and __________ to decipher many consumer actions and develop basic strategies for dealing with their behavior.

Store atmosphere factors such as __________ can influence consumers' purchase decisions.

Darrell sells custom cabinets for upscale residential homes.Darrell hopes that satisfied customers will create word of mouth referrals for him.To make it more likely that his customers are satisfied,Darrell could do any of the following EXCEPT:

Reginald greets his regular customers by name every morning when they come in for coffee.He offers them a taste of anything special he is cooking that day.He has a database with their birthdays,and offers them free meals on their birthdays.Reginald hopes that this attention to his "regulars" will encourage them to:

Among the factors affecting the consumer decision-making process is / are __________,the way consumers spend their time and money to live.

Stuart wanted to impress Janet with the perfect engagement ring.He had been saving money for months,and he noticed his attitudes and perceptions about diamond rings changing as he began paying attention to ads for rings.Marketers call this process:

Often,political candidates position themselves as "outsiders," not part of the establishment.These candidates assume that voters have a negative attitude toward incumbent politicians (i.e.,those currently in office).Describe three components of attitudes voters might have toward incumbent politicians.

Jonathan prefers shirts made with a 50-50 cotton blend,but he will sometimes buy shirts with less cotton if they are less expensive.Jonathan uses __________ to decide which shirts to buy.