Question 1

What type of event exposes retailers to large numbers of new products in a concentrated location?

Accepted Answer

A)  Trade shows 
B)  Browser shows 
C)  Premarket demonstrations 
D)  Hosted shows 
E)  Trade promotions 
A)  Trade shows 
B)  Browser shows 
C)  Premarket demonstrations 
D)  Hosted shows 
E)  Trade promotions A

Question 2

Ginger is a sales rep for PuttPutt Golf Cart Company.Golf carts are a mature market.She has noted that an increasing percentage of her company's golf cart sales are to non-golfers living in active lifestyle retirement communities.She will use this insight to adjust her firm's:

Accepted Answer

A)  pricing 
B)  promotion 
C)  product style 
D)  distribution 
E)  all of these 
A)  pricing 
B)  promotion 
C)  product style 
D)  distribution 
E)  all of these E

Question 3

Compatibility is important for rapid diffusion of new products because products that are consistent with consumers' past behavior will be more readily accepted.

Accepted Answer

A) True 
 B)False  True

Question 4

By the time BMW got into the mini-SUV market,sales had leveled off and were even starting to decline.BMW had to target its marketing efforts toward the __________ diffusion of innovation group.

Accepted Answer

A)  innovator 
B)  laggard 
C)  late majority 
D)  early majority 
E)  early adopter 
A)  innovator 
B)  laggard 
C)  late majority 
D)  early majority 
E)  early adopter

Question 5

To determine if a new product is commercially viable,a firm can conduct premarket testing.

Accepted Answer

A) True 
 B)False

Question 6

The Eiger Labs MPMan was the first mass-produced MP3 player sold in the United States.Eiger Labs was a __________ in the MP3 player market.

Accepted Answer

A)  pioneer 
B)  early adopter 
C)  blockbuster 
D)  market tester 
E)  concept tester 
A)  pioneer 
B)  early adopter 
C)  blockbuster 
D)  market tester 
E)  concept tester

Question 7

Describe a product that is in the early majority stage of the new product diffusion curve.

Accepted Answer

Answers will vary but should include a p

Question 8

Which step in the new product development process is the most critical to the survival of a firm,and why?

Accepted Answer

The product launch is the most

Question 9

__________ is the process by which ideas are transformed into new products and services that will help firms grow.

Accepted Answer

A)  Beta testing 
B)  Concept testing 
C)  Innovation 
D)  Reverse engineering 
E)  The product life cycle 
A)  Beta testing 
B)  Concept testing 
C)  Innovation 
D)  Reverse engineering 
E)  The product life cycle

Question 10

Which of the following is NOT a characteristic of products in the maturity stage of the product life cycle?

Accepted Answer

A)  Laggards are a major focus of marketing efforts. 
B)  Price competition is intense. 
C)  Marketing costs increase as firms defend their market share. 
D)  The market may become saturated because nearly all potential customers have adopted the product. 
E)  To increase the customer base,firms consider entry into new markets and new market segments. 
A)  Laggards are a major focus of marketing efforts. 
B)  Price competition is intense. 
C)  Marketing costs increase as firms defend their market share. 
D)  The market may become saturated because nearly all potential customers have adopted the product. 
E)  To increase the customer base,firms consider entry into new markets and new market segments.

Question 11

A marketing professor in Ithaca,New York maintains a museum of failed consumer products.Most new products in this museum failed during the __________ stage of new product development,when they are introduced to a limited geographic area.

Accepted Answer

A)  pretesting 
B)  product launch 
C)  test marketing 
D)  product development 
E)  concept testing 
A)  pretesting 
B)  product launch 
C)  test marketing 
D)  product development 
E)  concept testing

Question 12

Before Segway manufactured their two-wheel people movers,they built a prototype and had staff engineers test it for performance and stability.At this stage,Segway was involved in:

Accepted Answer

A)  alpha testing. 
B)  product launch. 
C)  test marketing. 
D)  product development. 
E)  concept testing. 
A)  alpha testing. 
B)  product launch. 
C)  test marketing. 
D)  product development. 
E)  concept testing.

Question 13

Which of the following is NOT one of the five groups in the diffusion of innovation curve?

Accepted Answer

A)  innovators. 
B)  non-adopters. 
C)  late majority. 
D)  early majority. 
E)  early adopters. 
A)  innovators. 
B)  non-adopters. 
C)  late majority. 
D)  early majority. 
E)  early adopters.

Question 14

Computer game companies constantly monitor computer game-related blogs keeping track of the latest hot products,because they know that their customers crave the "latest and greatest" games.They use this information to create new products that primarily provide the benefit of:

Accepted Answer

A)  keeping up in a market where sales come mostly from new products. 
B)  satisfying the changing needs of former customers. 
C)  avoiding market penetration from products that have been on the market for a long time. 
D)  creating diversification and reducing risk. 
E)  all of these. 
A)  keeping up in a market where sales come mostly from new products. 
B)  satisfying the changing needs of former customers. 
C)  avoiding market penetration from products that have been on the market for a long time. 
D)  creating diversification and reducing risk. 
E)  all of these.

Question 15

Early personal computer users remember the cumbersome,user-unfriendly "DOS" system.When Apple introduced System 1 and Microsoft introduced Windows,both of which were much easier to use,these new products diffused rapidly because of their:

Accepted Answer

A)  relative advantage. 
B)  compatibility. 
C)  observability. 
D)  complexity. 
E)  trialability. 
A)  relative advantage. 
B)  compatibility. 
C)  observability. 
D)  complexity. 
E)  trialability.

Question 16

Now that the consumer demand was building for Miranda's new organic shampoo,she and her team faced a new set of decisions.Which of the following is NOT one of the decision items on the agenda for the team discussion of Place in the marketing mix for a new product launch?

Accepted Answer

A)  How much should be shipped initially to the stores? 
B)  Where should the merchandise be stored: at distribution centers,or shipped directly to the stores? 
C)  Which retailers are chosen to sell the product? 
D)  Are the packaging colors working well with the target markets? 
E)  How could they facilitate the display of the product in the stores? 
A)  How much should be shipped initially to the stores? 
B)  Where should the merchandise be stored: at distribution centers,or shipped directly to the stores? 
C)  Which retailers are chosen to sell the product? 
D)  Are the packaging colors working well with the target markets? 
E)  How could they facilitate the display of the product in the stores?

Question 17

Personal selling is often used for introducing new products when __________ will slow the diffusion of the product.

Accepted Answer

A)  relative advantage 
B)  compatibility 
C)  observability 
D)  complexity 
E)  accountability 
A)  relative advantage 
B)  compatibility 
C)  observability 
D)  complexity 
E)  accountability

Question 18

Carmen is ready to launch her company's new product,a line of chocolate for diabetics,based on her instincts and knowledge from thirty years of marketing.Her staff is encouraging her to delay the launch until test marketing can be done.What are the advantages and disadvantages of each approach?

Accepted Answer

Carmen probably has considerable knowled

Question 19

Which of the following was NOT a new-to the-world product or service when it was introduced?

Accepted Answer

A)  Wi-Fi networking 
B)  The Mercedes mini sport utility vehicle,a smaller version of its larger SUVs 
C)  Microsoft's Windows operating system 
D)  The MP3 player 
E)  Flat screen TVs 
A)  Wi-Fi networking 
B)  The Mercedes mini sport utility vehicle,a smaller version of its larger SUVs 
C)  Microsoft's Windows operating system 
D)  The MP3 player 
E)  Flat screen TVs

Question 20

When Toyota introduced hybrid cars,there were waiting lists to buy them.Then Honda and a few other manufacturers entered the market,shifting the product life cycle for hybrid cars into the __________ stage of the product life cycle.

Accepted Answer

A)  introduction 
B)  leveling 
C)  maturity 
D)  growth 
E)  decline 
A)  introduction 
B)  leveling 
C)  maturity 
D)  growth 
E)  decline

What type of event exposes retailers to large numbers of new products in a concentrated location?

Ginger is a sales rep for PuttPutt Golf Cart Company.Golf carts are a mature market.She has noted that an increasing percentage of her company's golf cart sales are to non-golfers living in active lifestyle retirement communities.She will use this insight to adjust her firm's:

Compatibility is important for rapid diffusion of new products because products that are consistent with consumers' past behavior will be more readily accepted.

By the time BMW got into the mini-SUV market,sales had leveled off and were even starting to decline.BMW had to target its marketing efforts toward the __________ diffusion of innovation group.

To determine if a new product is commercially viable,a firm can conduct premarket testing.

The Eiger Labs MPMan was the first mass-produced MP3 player sold in the United States.Eiger Labs was a __________ in the MP3 player market.

Describe a product that is in the early majority stage of the new product diffusion curve.

Which step in the new product development process is the most critical to the survival of a firm,and why?

__________ is the process by which ideas are transformed into new products and services that will help firms grow.

Which of the following is NOT a characteristic of products in the maturity stage of the product life cycle?

A marketing professor in Ithaca,New York maintains a museum of failed consumer products.Most new products in this museum failed during the __________ stage of new product development,when they are introduced to a limited geographic area.

Before Segway manufactured their two-wheel people movers,they built a prototype and had staff engineers test it for performance and stability.At this stage,Segway was involved in:

Which of the following is NOT one of the five groups in the diffusion of innovation curve?

Computer game companies constantly monitor computer game-related blogs keeping track of the latest hot products,because they know that their customers crave the "latest and greatest" games.They use this information to create new products that primarily provide the benefit of:

Early personal computer users remember the cumbersome,user-unfriendly "DOS" system.When Apple introduced System 1 and Microsoft introduced Windows,both of which were much easier to use,these new products diffused rapidly because of their:

Now that the consumer demand was building for Miranda's new organic shampoo,she and her team faced a new set of decisions.Which of the following is NOT one of the decision items on the agenda for the team discussion of Place in the marketing mix for a new product launch?

Personal selling is often used for introducing new products when __________ will slow the diffusion of the product.

Carmen is ready to launch her company's new product,a line of chocolate for diabetics,based on her instincts and knowledge from thirty years of marketing.Her staff is encouraging her to delay the launch until test marketing can be done.What are the advantages and disadvantages of each approach?

Which of the following was NOT a new-to the-world product or service when it was introduced?

When Toyota introduced hybrid cars,there were waiting lists to buy them.Then Honda and a few other manufacturers entered the market,shifting the product life cycle for hybrid cars into the __________ stage of the product life cycle.

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Marketing Ethics

Analyzing the Marketing Environment

Consumer Behavior

Business-To-Business Marketing

Global Marketing

Segmentation, Targeting, and Positioning

Marketing Research

Product, Branding, and Packaging Decisions

Services: The Intangible Product

Pricing Concepts for Establishing Value

Supply Chain and Channel Management

Retailing and Multichannel Marketing

Integrated Marketing Communications

Advertising, Public Relations, and Sales Promotions

Personal Selling and Sales Management

Filters

Exam 11: Developing New Products

What type of event exposes retailers to large numbers of new products in a concentrated location?

Ginger is a sales rep for PuttPutt Golf Cart Company.Golf carts are a mature market.She has noted that an increasing percentage of her company's golf cart sales are to non-golfers living in active lifestyle retirement communities.She will use this insight to adjust her firm's:

Compatibility is important for rapid diffusion of new products because products that are consistent with consumers' past behavior will be more readily accepted.

By the time BMW got into the mini-SUV market,sales had leveled off and were even starting to decline.BMW had to target its marketing efforts toward the __________ diffusion of innovation group.

To determine if a new product is commercially viable,a firm can conduct premarket testing.

The Eiger Labs MPMan was the first mass-produced MP3 player sold in the United States.Eiger Labs was a __________ in the MP3 player market.

Describe a product that is in the early majority stage of the new product diffusion curve.

Which step in the new product development process is the most critical to the survival of a firm,and why?

__________ is the process by which ideas are transformed into new products and services that will help firms grow.

Which of the following is NOT a characteristic of products in the maturity stage of the product life cycle?

A marketing professor in Ithaca,New York maintains a museum of failed consumer products.Most new products in this museum failed during the __________ stage of new product development,when they are introduced to a limited geographic area.

Before Segway manufactured their two-wheel people movers,they built a prototype and had staff engineers test it for performance and stability.At this stage,Segway was involved in:

Which of the following is NOT one of the five groups in the diffusion of innovation curve?

Computer game companies constantly monitor computer game-related blogs keeping track of the latest hot products,because they know that their customers crave the "latest and greatest" games.They use this information to create new products that primarily provide the benefit of:

Early personal computer users remember the cumbersome,user-unfriendly "DOS" system.When Apple introduced System 1 and Microsoft introduced Windows,both of which were much easier to use,these new products diffused rapidly because of their:

Now that the consumer demand was building for Miranda's new organic shampoo,she and her team faced a new set of decisions.Which of the following is NOT one of the decision items on the agenda for the team discussion of Place in the marketing mix for a new product launch?

Personal selling is often used for introducing new products when __________ will slow the diffusion of the product.

Carmen is ready to launch her company's new product,a line of chocolate for diabetics,based on her instincts and knowledge from thirty years of marketing.Her staff is encouraging her to delay the launch until test marketing can be done.What are the advantages and disadvantages of each approach?

Which of the following was NOT a new-to the-world product or service when it was introduced?

When Toyota introduced hybrid cars,there were waiting lists to buy them.Then Honda and a few other manufacturers entered the market,shifting the product life cycle for hybrid cars into the __________ stage of the product life cycle.

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Marketing Ethics

Analyzing the Marketing Environment

Consumer Behavior

Business-To-Business Marketing

Global Marketing

Segmentation, Targeting, and Positioning

Marketing Research

Product, Branding, and Packaging Decisions

Services: The Intangible Product

Pricing Concepts for Establishing Value

Supply Chain and Channel Management

Retailing and Multichannel Marketing

Integrated Marketing Communications

Advertising, Public Relations, and Sales Promotions

Personal Selling and Sales Management

Filters