Exam 12: Developing New Products

As soon as she saw one,Hillary wanted a flat-screen television,but she was worried about making the wrong choice.She waited until there were alternatives in the market with lower prices and improved quality.Hillary is part of the __________ diffusion of innovation group.

When a product is successful in the introductory stage of the product life cycle,

At the end of a brainstorming session,participants are often asked to

Respond to the statement "Create or die" from a new product innovation perspective.

Which of the following is not one of the four product life cycle stages?

A marketing professor in Ithaca,New York,maintains a museum of failed consumer products.Most new products in this museum failed during the __________ stage of new product development,when they are introduced to a limited geographic area.

During the __________ stage of the product life cycle,sales rise,profits rise rapidly,and there are a small but increasing number of competitors.

What are some of the ethical issues associated with testing cosmetics on animals?

When Dr.Putt invented his Eye-Over-the-Ball (EOB)golf putting device,he knew during the introductory stage

If a few of Nintendo's customers are asked to try out a new video game that has not yet been released on the market,this is an example of

The product life cycle is theoretically __________ with regard to sales and profits.

In approximately 2006,hybrid cars moved from the early adopter to the early majority stage.What did this mean for marketers of hybrid cars?

The growth phase of the product life cycle is always dynamic.Which of the following does not occur in this phase?

__________ involves taking apart a product,analyzing it,and creating an improved product that does not infringe on the competitor's patents.

What is the difference between an innovator and an early adopter?

Which of the following adopter categories refers to the last large group of buyers to enter a new product market?

One of the key characteristics of brainstorming sessions is

As personal computers became popular,the sale of typewriters decreased significantly and now typewriters are only used by a very small segment of consumers.Typewriters are in the maturity stage of the product life cycle.

New product development adds value to a firm's products and services through innovation.

Explain the concept of outsourcing product development,and give an example of when this would be a good idea.