Question 1

During the introduction stage of a product's life cycle,typical consumers are

Accepted Answer

A)  early adopters. 
B)  innovators. 
C)  pioneers. 
D)  early majority. 
E)  laggards. 
A)  early adopters. 
B)  innovators. 
C)  pioneers. 
D)  early majority. 
E)  laggards.

Question 2

Microsoft's Windows operating system continues to dominate the market,even though it has been around for over 20 years.Windows will likely remain in the maturity stage of the product life cycle

Accepted Answer

A)  indefinitely. 
B)  until it rules the world. 
C)  until a superior product comes along to replace it. 
D)  unless Microsoft repositions Windows as an introductory stage product. 
E)  as long as the company doesn't change it. 
A)  indefinitely. 
B)  until it rules the world. 
C)  until a superior product comes along to replace it. 
D)  unless Microsoft repositions Windows as an introductory stage product. 
E)  as long as the company doesn't change it.

Question 3

Beverly is assessing the results of a new product launch of a series of e-books for her bookstore.When evaluating the results,Beverly will likely consider all of the following except

Accepted Answer

A)  why it took her so long to consider the new product line. 
B)  if the e-books are generating the expected level of profit. 
C)  if the e-books are generating the expected level of sales. 
D)  if her customers are interested in the new books. 
E)  if the e-books function as expected. 
A)  why it took her so long to consider the new product line. 
B)  if the e-books are generating the expected level of profit. 
C)  if the e-books are generating the expected level of sales. 
D)  if her customers are interested in the new books. 
E)  if the e-books function as expected.

Question 4

The Eiger Labs MPMan was the first mass-produced MP3 player sold in the United States.Eiger Labs was a(n)__________ in the MP3 player market.

Accepted Answer

A)  blockbuster 
B)  early adopter 
C)  pioneer 
D)  market tester 
E)  concept tester 
A)  blockbuster 
B)  early adopter 
C)  pioneer 
D)  market tester 
E)  concept tester

Question 5

Barbara is using a test model of her firm's new inline skates to see if they work according to the design specifications.Barbara is involved in

Accepted Answer

A)  test marketing. 
B)  product launch. 
C)  alpha testing. 
D)  target marketing. 
E)  concept testing. 
A)  test marketing. 
B)  product launch. 
C)  alpha testing. 
D)  target marketing. 
E)  concept testing.

Question 6

Robin recently bought Voice over Internet Protocol (VoIP)phone service.A few of Robin's friends bought VoIP before she did,but many other friends were interested in Robin's opinions of the new phone service.Robin is a(n)__________ in this product category.

Accepted Answer

A)  innovator 
B)  laggard 
C)  late majority adopter 
D)  early majority adopter 
E)  early adopter 
A)  innovator 
B)  laggard 
C)  late majority adopter 
D)  early majority adopter 
E)  early adopter

Question 7

Test marketing refers to customers who modify existing products according to their own ideas to suit their specific needs.

Accepted Answer

A) True 
 B)False

Question 8

By adding new product lines beyond its core business of computer software,like the Surface Pro tablet and Xbox 360 game system,Microsoft primarily benefits by

Accepted Answer

A)  keeping up in a market where sales come mostly from new products. 
B)  satisfying the changing needs of the technological research staff. 
C)  avoiding market saturation from products that have just been introduced to the market. 
D)  creating diversification and reducing risk. 
E)  spreading out production costs. 
A)  keeping up in a market where sales come mostly from new products. 
B)  satisfying the changing needs of the technological research staff. 
C)  avoiding market saturation from products that have just been introduced to the market. 
D)  creating diversification and reducing risk. 
E)  spreading out production costs.

Question 9

When automobile manufacturers introduced SUVs,they distributed and promoted them in the United States,but not in Europe where gasoline is heavily taxed and roads are much smaller.Car manufacturers recognized that this new line of cars

Accepted Answer

A)  provided equivalent relative advantage for both European and U.S.customers. 
B)  was not compatible with European market conditions. 
C)  did not provide benefits that were observable. 
D)  involved technology that was too complex. 
E)  could not be easily tried by consumers. 
A)  provided equivalent relative advantage for both European and U.S.customers. 
B)  was not compatible with European market conditions. 
C)  did not provide benefits that were observable. 
D)  involved technology that was too complex. 
E)  could not be easily tried by consumers.

Question 10

Many car manufacturers have developed prototypes of alternative energy vehicles like hydrogen-fueled cars.When developing their marketing strategies,how can these firms use the diffusion of innovation curve in the early stages of product development?

Accepted Answer

They need to identify and promote their

Question 11

Whenever Donald considers upgrading his personal computer system,he consults with Jeremy,a knowledgeable friend who always has the newest technology.For Donald,Jeremy is a(n)__________ in the diffusion of innovation curve.

Accepted Answer

A)  innovator 
B)  laggard 
C)  late majority adopter 
D)  early majority adopter 
E)  early adopters 
A)  innovator 
B)  laggard 
C)  late majority adopter 
D)  early majority adopter 
E)  early adopters

Question 12

When the iPad Mini came out,Sasha spent the night in front of the store so she could get one before any of her friends.According to the diffusion of innovation,Sasha is an innovator.

Accepted Answer

A) True 
 B)False

Question 13

When Glenn asked a few of his regular customers to test his prototype surfboard,he was engaging in alpha testing.

Accepted Answer

A) True 
 B)False

Question 14

Why are innovators important to marketers?

Accepted Answer

Innovators are crucial to the success of

Question 15

The __________ step in the product development process is critical,requiring tremendous resources and extensive coordination of all aspects of the marketing mix.

Accepted Answer

A)  pretesting 
B)  product launch 
C)  posttesting 
D)  product development 
E)  evaluation of results 
A)  pretesting 
B)  product launch 
C)  posttesting 
D)  product development 
E)  evaluation of results

Question 16

During the __________ stage of the product life cycle,sales are low and profits are small or negative.

Accepted Answer

A)  introduction 
B)  leveling 
C)  maturity 
D)  growth 
E)  decline 
A)  introduction 
B)  leveling 
C)  maturity 
D)  growth 
E)  decline

Question 17

When John began helping his favorite uncle Burton with his finances,he discovered his uncle was still renting a rotary-dial telephone from the phone company.Uncle Burton had paid thousands of dollars in rental fees over the previous 40 years.Uncle Burton is a(n)__________ in the diffusion of innovation process for telephones.

Accepted Answer

A)  innovator 
B)  laggard 
C)  late majority 
D)  early majority 
E)  early adopter 
A)  innovator 
B)  laggard 
C)  late majority 
D)  early majority 
E)  early adopter

Question 18

Lorraine belongs to a national consumer panel created by a market research company.She regularly receives samples of new products from a variety of firms and fills out questionnaires about the products.The national consumer panel Lorraine is part of is engaged in

Accepted Answer

A)  premarket testing. 
B)  product launch. 
C)  test marketing. 
D)  product development. 
E)  concept testing. 
A)  premarket testing. 
B)  product launch. 
C)  test marketing. 
D)  product development. 
E)  concept testing.

Question 19

One reason auto companies spend millions on racing cars is that they offer the opportunity to test new designs and technology under extreme conditions.Using the cars in a real-use setting provides an opportunity for _______ the product.

Accepted Answer

A)  pretesting 
B)  beta testing 
C)  test marketing 
D)  alpha testing 
E)  concept testing 
A)  pretesting 
B)  beta testing 
C)  test marketing 
D)  alpha testing 
E)  concept testing

Question 20

When a global firm turns to its subsidiaries in less developed markets for new product ideas,such as when Coca-Cola developed Minute Maid Pulpy out of its Shanghai research center and then moved the product into other markets around the world,the firm is engaged in

Accepted Answer

A)  a consortia. 
B)  reverse innovation. 
C)  competitive engineering. 
D)  pioneering. 
E)  beta testing. 
A)  a consortia. 
B)  reverse innovation. 
C)  competitive engineering. 
D)  pioneering. 
E)  beta testing.

During the introduction stage of a product's life cycle,typical consumers are

Microsoft's Windows operating system continues to dominate the market,even though it has been around for over 20 years.Windows will likely remain in the maturity stage of the product life cycle

Beverly is assessing the results of a new product launch of a series of e-books for her bookstore.When evaluating the results,Beverly will likely consider all of the following except

The Eiger Labs MPMan was the first mass-produced MP3 player sold in the United States.Eiger Labs was a(n)__________ in the MP3 player market.

Barbara is using a test model of her firm's new inline skates to see if they work according to the design specifications.Barbara is involved in

Robin recently bought Voice over Internet Protocol (VoIP)phone service.A few of Robin's friends bought VoIP before she did,but many other friends were interested in Robin's opinions of the new phone service.Robin is a(n)__________ in this product category.

Test marketing refers to customers who modify existing products according to their own ideas to suit their specific needs.

By adding new product lines beyond its core business of computer software,like the Surface Pro tablet and Xbox 360 game system,Microsoft primarily benefits by

When automobile manufacturers introduced SUVs,they distributed and promoted them in the United States,but not in Europe where gasoline is heavily taxed and roads are much smaller.Car manufacturers recognized that this new line of cars

Many car manufacturers have developed prototypes of alternative energy vehicles like hydrogen-fueled cars.When developing their marketing strategies,how can these firms use the diffusion of innovation curve in the early stages of product development?

Whenever Donald considers upgrading his personal computer system,he consults with Jeremy,a knowledgeable friend who always has the newest technology.For Donald,Jeremy is a(n)__________ in the diffusion of innovation curve.

When the iPad Mini came out,Sasha spent the night in front of the store so she could get one before any of her friends.According to the diffusion of innovation,Sasha is an innovator.

When Glenn asked a few of his regular customers to test his prototype surfboard,he was engaging in alpha testing.

Why are innovators important to marketers?

The __________ step in the product development process is critical,requiring tremendous resources and extensive coordination of all aspects of the marketing mix.

During the __________ stage of the product life cycle,sales are low and profits are small or negative.

Lorraine belongs to a national consumer panel created by a market research company.She regularly receives samples of new products from a variety of firms and fills out questionnaires about the products.The national consumer panel Lorraine is part of is engaged in

One reason auto companies spend millions on racing cars is that they offer the opportunity to test new designs and technology under extreme conditions.Using the cars in a real-use setting provides an opportunity for _______ the product.

When a global firm turns to its subsidiaries in less developed markets for new product ideas,such as when Coca-Cola developed Minute Maid Pulpy out of its Shanghai research center and then moved the product into other markets around the world,the firm is engaged in

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Social and Mobile Marketing

Marketing Ethics

Analyzing the Marketing Environment

Consumer Behavior

Business-To-Business Marketing

Global Marketing

Segmentation, Targeting, and Positioning

Marketing Research

Product, Branding, and Packaging Decisions

Services: the Intangible Product

Pricing Concepts for Establishing Value

Supply Chain and Channel Management

Retailing and Omnichannel Marketing

Integrated Marketing Communications

Advertising, Public Relations, and Sales Promotions

Personal Selling and Sales Management

Filters

Exam 12: Developing New Products

During the introduction stage of a product's life cycle,typical consumers are

Microsoft's Windows operating system continues to dominate the market,even though it has been around for over 20 years.Windows will likely remain in the maturity stage of the product life cycle

Beverly is assessing the results of a new product launch of a series of e-books for her bookstore.When evaluating the results,Beverly will likely consider all of the following except

The Eiger Labs MPMan was the first mass-produced MP3 player sold in the United States.Eiger Labs was a(n)__________ in the MP3 player market.

Barbara is using a test model of her firm's new inline skates to see if they work according to the design specifications.Barbara is involved in

Robin recently bought Voice over Internet Protocol (VoIP)phone service.A few of Robin's friends bought VoIP before she did,but many other friends were interested in Robin's opinions of the new phone service.Robin is a(n)__________ in this product category.

Test marketing refers to customers who modify existing products according to their own ideas to suit their specific needs.

By adding new product lines beyond its core business of computer software,like the Surface Pro tablet and Xbox 360 game system,Microsoft primarily benefits by

When automobile manufacturers introduced SUVs,they distributed and promoted them in the United States,but not in Europe where gasoline is heavily taxed and roads are much smaller.Car manufacturers recognized that this new line of cars

Many car manufacturers have developed prototypes of alternative energy vehicles like hydrogen-fueled cars.When developing their marketing strategies,how can these firms use the diffusion of innovation curve in the early stages of product development?

Whenever Donald considers upgrading his personal computer system,he consults with Jeremy,a knowledgeable friend who always has the newest technology.For Donald,Jeremy is a(n)__________ in the diffusion of innovation curve.

When the iPad Mini came out,Sasha spent the night in front of the store so she could get one before any of her friends.According to the diffusion of innovation,Sasha is an innovator.

When Glenn asked a few of his regular customers to test his prototype surfboard,he was engaging in alpha testing.

Why are innovators important to marketers?

The __________ step in the product development process is critical,requiring tremendous resources and extensive coordination of all aspects of the marketing mix.

During the __________ stage of the product life cycle,sales are low and profits are small or negative.

Lorraine belongs to a national consumer panel created by a market research company.She regularly receives samples of new products from a variety of firms and fills out questionnaires about the products.The national consumer panel Lorraine is part of is engaged in

One reason auto companies spend millions on racing cars is that they offer the opportunity to test new designs and technology under extreme conditions.Using the cars in a real-use setting provides an opportunity for _______ the product.

When a global firm turns to its subsidiaries in less developed markets for new product ideas,such as when Coca-Cola developed Minute Maid Pulpy out of its Shanghai research center and then moved the product into other markets around the world,the firm is engaged in

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Social and Mobile Marketing

Marketing Ethics

Analyzing the Marketing Environment

Consumer Behavior

Business-To-Business Marketing

Global Marketing

Segmentation, Targeting, and Positioning

Marketing Research

Product, Branding, and Packaging Decisions

Services: the Intangible Product

Pricing Concepts for Establishing Value

Supply Chain and Channel Management

Retailing and Omnichannel Marketing

Integrated Marketing Communications

Advertising, Public Relations, and Sales Promotions

Personal Selling and Sales Management

Filters