Question 1

When considering income as a demographic variable affecting marketing efforts,marketers need to recognize that

Accepted Answer

A)  everyone is equal. 
B)  income in the United States has become more unevenly distributed. 
C)  everyone has been equally affected by the recession. 
D)  there is increasing purchasing power among lower-income groups. 
E)  middle-income consumers are quickly becoming upper-income consumers. 
A)  everyone is equal. 
B)  income in the United States has become more unevenly distributed. 
C)  everyone has been equally affected by the recession. 
D)  there is increasing purchasing power among lower-income groups. 
E)  middle-income consumers are quickly becoming upper-income consumers. B

Question 2

If McDonald's wanted to change its marketing strategy in response to the social trends outlined in the text,it might consider all of the following ideas except

Accepted Answer

A)  offering an expanded menu of healthy options. 
B)  making nutritional information readily available to consumers. 
C)  using recycled paper in its food packaging. 
D)  using solar power in its restaurants. 
E)  creating an advertising campaign targeting elementary schoolchildren. 
A)  offering an expanded menu of healthy options. 
B)  making nutritional information readily available to consumers. 
C)  using recycled paper in its food packaging. 
D)  using solar power in its restaurants. 
E)  creating an advertising campaign targeting elementary schoolchildren. E

Question 3

The United States has often been called the "melting pot" society,integrating people from many different cultures into the social fabric of the country.What challenges do marketers face in assessing U.S.culture?

Accepted Answer

Many immigrants hold on to cultural values and practices from their home countries,but also embrace American lifestyles and customs.A primary challenge is to determine whether or not culture can be used as a relevant identifier for a particular target group.

Question 4

In the immediate environment,the competition has no effect on consumers.

Accepted Answer

A) True 
 B)False

Question 5

Burger King no longer uses SpongeBob SquarePants to promote burgers and fries because the character is no longer popular with young children.

Accepted Answer

A) True 
 B)False

Question 6

In New England foot-long sandwiches are called "grinders," while in many other parts of the country they are called "subs." This is an example of the impact of

Accepted Answer

A)  regional culture. 
B)  country culture. 
C)  generational factors. 
D)  social trends. 
E)  regulatory factors. 
A)  regional culture. 
B)  country culture. 
C)  generational factors. 
D)  social trends. 
E)  regulatory factors.

Question 7

Applying age as a basis to identify customers is unethical,as it involves stereotyping.

Accepted Answer

A) True 
 B)False

Question 8

Which of the following specifically prohibits monopolies?

Accepted Answer

A)  Sherman Antitrust Act 
B)  Federal Trade Act 
C)  Robinson-Patman Act 
D)  Financial Reform Law 
E)  Consumer Product Act 
A)  Sherman Antitrust Act 
B)  Federal Trade Act 
C)  Robinson-Patman Act 
D)  Financial Reform Law 
E)  Consumer Product Act

Question 9

How do the economic factors of inflation,foreign currency fluctuations,and interest rates affect firms' ability to market goods and services?

Accepted Answer

Shifts in the three economic factors mak

Question 10

Political candidates are notorious for appealing to the different beliefs and values of groups of potential voters in different areas of the country.These politicians are appealing to differences in

Accepted Answer

A)  popular culture. 
B)  regional culture. 
C)  demographics. 
D)  generational cohorts. 
E)  country culture. 
A)  popular culture. 
B)  regional culture. 
C)  demographics. 
D)  generational cohorts. 
E)  country culture.

Question 11

Suppose that you are the vice president of marketing for Target,the large retail store chain.You want to keep your website and in-store services current with technological advances.You would be experimenting with what is most likely the next expected development in mobile technology,which is

Accepted Answer

A)  wireless payments from mobile devices. 
B)  location-based social media applications. 
C)  mobile devices completely replacing desktop and laptop computers. 
D)  devices that block smartphone usage in retail stores. 
E)  RFID tags. 
A)  wireless payments from mobile devices. 
B)  location-based social media applications. 
C)  mobile devices completely replacing desktop and laptop computers. 
D)  devices that block smartphone usage in retail stores. 
E)  RFID tags.

Question 12

The difference between a firm's immediate marketing environment and its macroenvironment is that the macroenvironment

Accepted Answer

A)  is external. 
B)  is easier to understand. 
C)  is easier to control. 
D)  has fewer components. 
E)  is internal. 
A)  is external. 
B)  is easier to understand. 
C)  is easier to control. 
D)  has fewer components. 
E)  is internal.

Question 13

Explain how gender roles have changed,and how that has influenced marketing practices in the United States.

Accepted Answer

As gender roles have become le

Question 14

Though Asian Americans comprise only about 6 percent of the U.S.population,they represent

Accepted Answer

A)  the fastest-growing minority population. 
B)  the easiest minority group to access. 
C)  a large proportion of the minorities in the Midwest. 
D)  a uniform group of consumers with a common language and cultural background. 
E)  all of these 
A)  the fastest-growing minority population. 
B)  the easiest minority group to access. 
C)  a large proportion of the minorities in the Midwest. 
D)  a uniform group of consumers with a common language and cultural background. 
E)  all of these

Question 15

Gaetana is the new marketing director for a local theater.One of her major responsibilities is to monitor and manage aspects of the theater's immediate environment.What will Gaetana monitor and manage?

Accepted Answer

The three participants in cons

Question 16

Which generational cohort members are characterized as being "Digital Natives," having had access to the Internet their entire lives?

Accepted Answer

The answer of Which generational cohort members are characterized as...

Question 17

Which generation's members are also known as Millennials?

Accepted Answer

A)  Baby Boomers 
B)  Gen X 
C)  Gen Y 
D)  Gen Z 
E)  the Digital Natives 
A)  Baby Boomers 
B)  Gen X 
C)  Gen Y 
D)  Gen Z 
E)  the Digital Natives

Question 18

A generational cohort is a group of people

Accepted Answer

A)  who share similar ethnic characteristics. 
B)  who grew up and went to school together. 
C)  with the same beliefs and values. 
D)  who are of the same generation. 
E)  who are not open to new things. 
A)  who share similar ethnic characteristics. 
B)  who grew up and went to school together. 
C)  with the same beliefs and values. 
D)  who are of the same generation. 
E)  who are not open to new things.

Question 19

Macroenvironmental factors include the company,competition,and corporate partners.

Accepted Answer

A) True 
 B)False

Question 20

Firms that disingenuously market products or services as environmentally friendly,with the goal of gaining public approval and sales rather than actually improving the environment,are engaging in greenwashing.

Accepted Answer

A) True 
 B)False

When considering income as a demographic variable affecting marketing efforts,marketers need to recognize that

If McDonald's wanted to change its marketing strategy in response to the social trends outlined in the text,it might consider all of the following ideas except

The United States has often been called the "melting pot" society,integrating people from many different cultures into the social fabric of the country.What challenges do marketers face in assessing U.S.culture?

In the immediate environment,the competition has no effect on consumers.

Burger King no longer uses SpongeBob SquarePants to promote burgers and fries because the character is no longer popular with young children.

In New England foot-long sandwiches are called "grinders," while in many other parts of the country they are called "subs." This is an example of the impact of

Applying age as a basis to identify customers is unethical,as it involves stereotyping.

Which of the following specifically prohibits monopolies?

How do the economic factors of inflation,foreign currency fluctuations,and interest rates affect firms' ability to market goods and services?

Political candidates are notorious for appealing to the different beliefs and values of groups of potential voters in different areas of the country.These politicians are appealing to differences in

Suppose that you are the vice president of marketing for Target,the large retail store chain.You want to keep your website and in-store services current with technological advances.You would be experimenting with what is most likely the next expected development in mobile technology,which is

The difference between a firm's immediate marketing environment and its macroenvironment is that the macroenvironment

Explain how gender roles have changed,and how that has influenced marketing practices in the United States.

Though Asian Americans comprise only about 6 percent of the U.S.population,they represent

Gaetana is the new marketing director for a local theater.One of her major responsibilities is to monitor and manage aspects of the theater's immediate environment.What will Gaetana monitor and manage?

Which generational cohort members are characterized as being "Digital Natives," having had access to the Internet their entire lives?

Which generation's members are also known as Millennials?

A generational cohort is a group of people

Macroenvironmental factors include the company,competition,and corporate partners.

Firms that disingenuously market products or services as environmentally friendly,with the goal of gaining public approval and sales rather than actually improving the environment,are engaging in greenwashing.

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Social and Mobile Marketing

Marketing Ethics

Consumer Behavior

Business-To-Business Marketing

Global Marketing

Segmentation, Targeting, and Positioning

Marketing Research

Product, Branding, and Packaging Decisions

Developing New Products

Services: the Intangible Product

Pricing Concepts for Establishing Value

Supply Chain and Channel Management

Retailing and Omnichannel Marketing

Integrated Marketing Communications

Advertising, Public Relations, and Sales Promotions

Personal Selling and Sales Management

Filters

Exam 5: Analyzing the Marketing Environment

When considering income as a demographic variable affecting marketing efforts,marketers need to recognize that

If McDonald's wanted to change its marketing strategy in response to the social trends outlined in the text,it might consider all of the following ideas except

The United States has often been called the "melting pot" society,integrating people from many different cultures into the social fabric of the country.What challenges do marketers face in assessing U.S.culture?

In the immediate environment,the competition has no effect on consumers.

Burger King no longer uses SpongeBob SquarePants to promote burgers and fries because the character is no longer popular with young children.

In New England foot-long sandwiches are called "grinders," while in many other parts of the country they are called "subs." This is an example of the impact of

Applying age as a basis to identify customers is unethical,as it involves stereotyping.

Which of the following specifically prohibits monopolies?

How do the economic factors of inflation,foreign currency fluctuations,and interest rates affect firms' ability to market goods and services?

Political candidates are notorious for appealing to the different beliefs and values of groups of potential voters in different areas of the country.These politicians are appealing to differences in

Suppose that you are the vice president of marketing for Target,the large retail store chain.You want to keep your website and in-store services current with technological advances.You would be experimenting with what is most likely the next expected development in mobile technology,which is

The difference between a firm's immediate marketing environment and its macroenvironment is that the macroenvironment

Explain how gender roles have changed,and how that has influenced marketing practices in the United States.

Though Asian Americans comprise only about 6 percent of the U.S.population,they represent

Gaetana is the new marketing director for a local theater.One of her major responsibilities is to monitor and manage aspects of the theater's immediate environment.What will Gaetana monitor and manage?

Which generational cohort members are characterized as being "Digital Natives," having had access to the Internet their entire lives?

Which generation's members are also known as Millennials?

A generational cohort is a group of people

Macroenvironmental factors include the company,competition,and corporate partners.

Firms that disingenuously market products or services as environmentally friendly,with the goal of gaining public approval and sales rather than actually improving the environment,are engaging in greenwashing.

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Social and Mobile Marketing

Marketing Ethics

Consumer Behavior

Business-To-Business Marketing

Global Marketing

Segmentation, Targeting, and Positioning

Marketing Research

Product, Branding, and Packaging Decisions

Developing New Products

Services: the Intangible Product

Pricing Concepts for Establishing Value

Supply Chain and Channel Management

Retailing and Omnichannel Marketing

Integrated Marketing Communications

Advertising, Public Relations, and Sales Promotions

Personal Selling and Sales Management

Filters