Question 1

The use of executive sponsors reduces the effectiveness of a development process.

Accepted Answer

A) True 
 B)False

Question 2

Trekker Inc.has developed a product with a very short product development cycle.Which of the following can it typically expect?

Accepted Answer

A)  The product's sales will be slow as consumers would already be committed to other products. 
B)  It will be able to provide complementary goods to enhance the attractiveness of its product. 
C)  It will be unable to fully amortize the fixed costs of development before the product becomes obsolete. 
D)  It will not be able to upgrade its product. 
A)  The product's sales will be slow as consumers would already be committed to other products. 
B)  It will be able to provide complementary goods to enhance the attractiveness of its product. 
C)  It will be unable to fully amortize the fixed costs of development before the product becomes obsolete. 
D)  It will not be able to upgrade its product.

Question 3

What is a partly parallel development process? Is it universally used?

Accepted Answer

To shorten the development process and a

Question 4

In the product development process,expenditures increase as uncertainty increases.

Accepted Answer

A) True 
 B)False

Question 5

Using computer-aided design (CAD)to build and test product design increases cycle time.

Accepted Answer

A) True 
 B)False

Question 6

The majority of all new product development projects result in an economic return.

Accepted Answer

A) True 
 B)False

Question 7

Josh is the executive vice president of a bank.The president of the bank has recently asked Josh to use his influence to ensure that the bank's online banking project is developed and implemented.Paul has been asked to be a(n):

Accepted Answer

A)  devil's advocate. 
B)  project champion. 
C)  entrepreneur. 
D)  mentor. 
A)  devil's advocate. 
B)  project champion. 
C)  entrepreneur. 
D)  mentor.

Question 8

Which of the following statements is true of partly parallel development processes?

Accepted Answer

A)  It enhances the probability that R&D will design products that are difficult to manufacture. 
B)  It requires costly iterations between design stages. 
C)  It shortens overall cycle time. 
D)  It initiates product design after concept development is complete. 
A)  It enhances the probability that R&D will design products that are difficult to manufacture. 
B)  It requires costly iterations between design stages. 
C)  It shortens overall cycle time. 
D)  It initiates product design after concept development is complete.

Question 9

Sigma Cleaning Inc.wants to use the house of quality matrix in designing and developing a new vacuum cleaner.What is the last step that Sigma Cleaning will have to take?

Accepted Answer

A)  Determination of the relative value or weight of customer requirements 
B)  Creation of a new design based on the design targets 
C)  Identification of the engineering attributes that determine the performance of the vacuum cleaner 
D)  Evaluation of the competing products to determine how well they meet customer needs 
A)  Determination of the relative value or weight of customer requirements 
B)  Creation of a new design based on the design targets 
C)  Identification of the engineering attributes that determine the performance of the vacuum cleaner 
D)  Evaluation of the competing products to determine how well they meet customer needs

Question 10

Customers who face the same general needs of the marketplace but are likely to experience them months or years earlier than the rest of the market and stand to benefit disproportionately from solutions to those needs are referred to as _____.

Accepted Answer

A)  laggards 
B)  intrapreneurs 
C)  early followers 
D)  lead users 
A)  laggards 
B)  intrapreneurs 
C)  early followers 
D)  lead users

Question 11

Computer-aided manufacturing (CAM)is faster and more flexible than traditional methods of manufacturing.

Accepted Answer

A) True 
 B)False

Question 12

Beta Cleaning Equipment Corp.has started the actual design and development of a new floor buffing machine.It has the details of manufacturing,marketing,and operations of the new product as well.According to the stage-gate process,what is the next stage of this project?

Accepted Answer

A)  Launch of the product by producing it commercially and selling it 
B)  Verification and validation of the new product, and its marketing and production 
C)  Formation a focus group to make sure the product meets user expectations 
D)  Development of a business case to justify the project 
A)  Launch of the product by producing it commercially and selling it 
B)  Verification and validation of the new product, and its marketing and production 
C)  Formation a focus group to make sure the product meets user expectations 
D)  Development of a business case to justify the project

Question 13

Firms always make decisions about projects on the basis of marketing criteria.

Accepted Answer

A) True 
 B)False

Question 14

According to the stage-gate process developed by Robert G Cooper, _____ are the results of the previous stage and are the inputs for the gate review.

Accepted Answer

A)  criteria 
B)  outputs 
C)  deliverables 
D)  beta versions 
A)  criteria 
B)  outputs 
C)  deliverables 
D)  beta versions

Question 15

Theta Cleaning Corp.wants to use the house of quality matrix in designing and developing a new vacuum cleaner.What is the first step that Theta Cleaning should take?

Accepted Answer

A)  Identification of customer requirements 
B)  Determination of the relative value or weight of customer requirements 
C)  Identification of the engineering attributes that determine the performance of the vacuum cleaner 
D)  Evaluation of the competing products to determine how well they meet customer needs 
A)  Identification of customer requirements 
B)  Determination of the relative value or weight of customer requirements 
C)  Identification of the engineering attributes that determine the performance of the vacuum cleaner 
D)  Evaluation of the competing products to determine how well they meet customer needs

Question 16

In the context of project development,an "antichampion" is:

Accepted Answer

A)  a person who wishes to sabotage a new project. 
B)  a person who plays the role of the "devil's advocate." 
C)  a person who uses subjective criteria to evaluate a new project. 
D)  a person in a competing firm who sabotages market tests by promoting his company's products more heavily than normal. 
A)  a person who wishes to sabotage a new project. 
B)  a person who plays the role of the "devil's advocate." 
C)  a person who uses subjective criteria to evaluate a new project. 
D)  a person in a competing firm who sabotages market tests by promoting his company's products more heavily than normal.

Question 17

Parallel development processes are universally endorsed.

Accepted Answer

A) True 
 B)False

Question 18

Omega Cleaning Corp.wants to use the house of quality matrix in designing and developing a new vacuum cleaner.The use of house of quality is most likely to:

Accepted Answer

A)  provide a common language and framework for members of a project team to use. 
B)  blur the relationship between product attributes and customer requirements. 
C)  conceal the competitive shortcomings of the company's existing products. 
D)  hide design trade-offs. 
A)  provide a common language and framework for members of a project team to use. 
B)  blur the relationship between product attributes and customer requirements. 
C)  conceal the competitive shortcomings of the company's existing products. 
D)  hide design trade-offs.

Question 19

Three-dimensional printing can generate a model in a few hours.

Accepted Answer

A) True 
 B)False

Question 20

Suppliers can contribute ideas for product improvement or increased development efficiency.

Accepted Answer

A) True 
 B)False

The use of executive sponsors reduces the effectiveness of a development process.

Trekker Inc.has developed a product with a very short product development cycle.Which of the following can it typically expect?

What is a partly parallel development process? Is it universally used?

In the product development process,expenditures increase as uncertainty increases.

Using computer-aided design (CAD)to build and test product design increases cycle time.

The majority of all new product development projects result in an economic return.

Josh is the executive vice president of a bank.The president of the bank has recently asked Josh to use his influence to ensure that the bank's online banking project is developed and implemented.Paul has been asked to be a(n):

Which of the following statements is true of partly parallel development processes?

Sigma Cleaning Inc.wants to use the house of quality matrix in designing and developing a new vacuum cleaner.What is the last step that Sigma Cleaning will have to take?

Customers who face the same general needs of the marketplace but are likely to experience them months or years earlier than the rest of the market and stand to benefit disproportionately from solutions to those needs are referred to as _____.

Computer-aided manufacturing (CAM)is faster and more flexible than traditional methods of manufacturing.

Beta Cleaning Equipment Corp.has started the actual design and development of a new floor buffing machine.It has the details of manufacturing,marketing,and operations of the new product as well.According to the stage-gate process,what is the next stage of this project?

Firms always make decisions about projects on the basis of marketing criteria.

According to the stage-gate process developed by Robert G Cooper, _____ are the results of the previous stage and are the inputs for the gate review.

Theta Cleaning Corp.wants to use the house of quality matrix in designing and developing a new vacuum cleaner.What is the first step that Theta Cleaning should take?

In the context of project development,an "antichampion" is:

Parallel development processes are universally endorsed.

Omega Cleaning Corp.wants to use the house of quality matrix in designing and developing a new vacuum cleaner.The use of house of quality is most likely to:

Three-dimensional printing can generate a model in a few hours.

Suppliers can contribute ideas for product improvement or increased development efficiency.

Introduction

Sources of Innovation

Types and Patterns of Innovation

Standards Battles and Design Dominance

Timing of Entry

Defining the Organizations Strategic Direction

Choosing Innovation Projects

Collaboration Strategies

Protecting Innovation

Organizing for Innovation

Managing New Product Development Teams

Crafting a Deployment Strategy

Filters

Exam 11: Managing the New Product Development Process

The use of executive sponsors reduces the effectiveness of a development process.

Trekker Inc.has developed a product with a very short product development cycle.Which of the following can it typically expect?

What is a partly parallel development process? Is it universally used?

In the product development process,expenditures increase as uncertainty increases.

Using computer-aided design (CAD)to build and test product design increases cycle time.

The majority of all new product development projects result in an economic return.

Josh is the executive vice president of a bank.The president of the bank has recently asked Josh to use his influence to ensure that the bank's online banking project is developed and implemented.Paul has been asked to be a(n):

Which of the following statements is true of partly parallel development processes?

Sigma Cleaning Inc.wants to use the house of quality matrix in designing and developing a new vacuum cleaner.What is the last step that Sigma Cleaning will have to take?

Customers who face the same general needs of the marketplace but are likely to experience them months or years earlier than the rest of the market and stand to benefit disproportionately from solutions to those needs are referred to as _____.

Computer-aided manufacturing (CAM)is faster and more flexible than traditional methods of manufacturing.

Beta Cleaning Equipment Corp.has started the actual design and development of a new floor buffing machine.It has the details of manufacturing,marketing,and operations of the new product as well.According to the stage-gate process,what is the next stage of this project?

Firms always make decisions about projects on the basis of marketing criteria.

According to the stage-gate process developed by Robert G Cooper, _____ are the results of the previous stage and are the inputs for the gate review.

Theta Cleaning Corp.wants to use the house of quality matrix in designing and developing a new vacuum cleaner.What is the first step that Theta Cleaning should take?

In the context of project development,an "antichampion" is:

Parallel development processes are universally endorsed.

Omega Cleaning Corp.wants to use the house of quality matrix in designing and developing a new vacuum cleaner.The use of house of quality is most likely to:

Three-dimensional printing can generate a model in a few hours.

Suppliers can contribute ideas for product improvement or increased development efficiency.

Introduction

Sources of Innovation

Types and Patterns of Innovation

Standards Battles and Design Dominance

Timing of Entry

Defining the Organizations Strategic Direction

Choosing Innovation Projects

Collaboration Strategies

Protecting Innovation

Organizing for Innovation

Managing New Product Development Teams

Crafting a Deployment Strategy

Filters