Question 1

Describe the differences in distribution systems between countries in terms of retail concentration.

Accepted Answer

In some countries,the retail system is v

Question 2

The elasticity of demand for a product in a given country is determined by a number of factors,of which income level and competitive conditions are the two most important.

Accepted Answer

A) True 
 B)False

Question 3

Gundogan Food Products is hoping to enter Maurinia,a developed country.They want to have a good understanding of consumer preferences in that country.Which of the following is true of the influence of economic development on consumer preferences?

Accepted Answer

A) The level of economic development does not impact consumer preferences as much as cultural difference does. 
B) Firms based in highly developed countries do not build extra performance attributes into their products. 
C) Consumers in less developed nations demand to have extra attributes built into products. 
D) Consumers in developed countries are often willing to sacrifice their preferred attributes for lower prices. 
E) Consumers in developed nations are willing to pay more for products that have additional features customized to their tastes. 
A) The level of economic development does not impact consumer preferences as much as cultural difference does. 
B) Firms based in highly developed countries do not build extra performance attributes into their products. 
C) Consumers in less developed nations demand to have extra attributes built into products. 
D) Consumers in developed countries are often willing to sacrifice their preferred attributes for lower prices. 
E) Consumers in developed nations are willing to pay more for products that have additional features customized to their tastes.

Question 4

Cassidy Boeheim,the international sales manager for Knoll Home Products found that Brazil has a long distribution channel.Upon investigation,she found that this was caused by a large number of wholesalers who entered the market to serve retailers.Which kind of retail systems tend to promote the growth of wholesalers to serve retailers,which lengthens distribution channels?

Accepted Answer

A) centralized 
B) focused 
C) concentrated 
D) fragmented 
E) exclusive 
A) centralized 
B) focused 
C) concentrated 
D) fragmented 
E) exclusive

Question 5

Predatory pricing exists whenever consumers in different countries are charged different prices for the same product,or for slightly different variations of the product.

Accepted Answer

A) True 
 B)False

Question 6

A global marketing strategy that views the world's consumers as similar in their preferences is consistent with the mass production of a standardized output.

Accepted Answer

A) True 
 B)False

Question 7

_____ exists whenever consumers in different countries are charged different prices for the same product.

Accepted Answer

A) Penetration pricing 
B) Premium pricing 
C) Predatory pricing 
D) Price discrimination 
E) Price skimming 
A) Penetration pricing 
B) Premium pricing 
C) Predatory pricing 
D) Price discrimination 
E) Price skimming

Question 8

Which of the following is a characteristic of fragmented retail systems?

Accepted Answer

A) long channels of distribution 
B) single-layer distribution systems 
C) lower sales call to sales order ratio 
D) relatively smaller sales force compared to concentrated retail systems 
E) promotion of direct interaction between retailers and firms 
A) long channels of distribution 
B) single-layer distribution systems 
C) lower sales call to sales order ratio 
D) relatively smaller sales force compared to concentrated retail systems 
E) promotion of direct interaction between retailers and firms

Question 9

A concentrated retail system is one in which there are many retailers,none of which has a major share of the market.

Accepted Answer

A) True 
 B)False

Question 10

Predatory pricing and experience curve pricing do not violate antidumping regulations.

Accepted Answer

A) True 
 B)False

Question 11

_____ can constrain the globalization of markets.

Accepted Answer

A) Differences in technical standards 
B) Uniform standard of living 
C) Cosmopolitan tastes and preferences 
D) Market segments that transcend national borders 
E) Convergence of cultures 
A) Differences in technical standards 
B) Uniform standard of living 
C) Cosmopolitan tastes and preferences 
D) Market segments that transcend national borders 
E) Convergence of cultures

Question 12

A technological innovation can make established products obsolete overnight.

Accepted Answer

A) True 
 B)False

Question 13

Gundogan Food Products manufactures and markets a wide range of dairy products.In the lead up to going international,the company's marketing and international sales staff is having a big debate with regards to the factors affecting product attributes for their business.In terms of the factors affecting product attributes,the impact of which of the following is particularly important for Gundogan Food Products?

Accepted Answer

A) language 
B) nationality 
C) religion 
D) tradition 
E) gender 
A) language 
B) nationality 
C) religion 
D) tradition 
E) gender

Question 14

In terms of pricing strategies,dumping occurs whenever an international firm sells a product for a price that is less than the price charged by domestic producers.

Accepted Answer

A) True 
 B)False

Question 15

Consumers in the most developed countries are often willing to sacrifice their preferred product attributes for lower priced products.

Accepted Answer

A) True 
 B)False

Question 16

In deciding on the firm's distribution strategy in the United Kingdom,Arlene Smith of Wendell Products found that the country's retail sector was very concentrated.When the retail sector is very concentrated

Accepted Answer

A) it is more expensive for a firm to make contact with each individual retailer. 
B) it makes sense for a firm to deal directly with retailers,cutting out wholesalers. 
C) a relatively large sales force is required to deal with the retail sector. 
D) the channels of distribution tend to be long. 
E) the growth of wholesalers is promoted. 
A) it is more expensive for a firm to make contact with each individual retailer. 
B) it makes sense for a firm to deal directly with retailers,cutting out wholesalers. 
C) a relatively large sales force is required to deal with the retail sector. 
D) the channels of distribution tend to be long. 
E) the growth of wholesalers is promoted.

Question 17

Pull strategies tend to be emphasized

Accepted Answer

A) for complex new products. 
B) for consumer goods. 
C) for industrial goods. 
D) when distribution channels are short. 
E) when few print or electronic media are available. 
A) for complex new products. 
B) for consumer goods. 
C) for industrial goods. 
D) when distribution channels are short. 
E) when few print or electronic media are available.

Question 18

Firms can reduce the failure of product development by ensuring that research and development,marketing,and production functions work independently.

Accepted Answer

A) True 
 B)False

Question 19

There is generally a critical link among channel length,the final selling price,and the firm's profit margin because each intermediary in a channel adds its own markup to the products.

Accepted Answer

A) True 
 B)False

Question 20

Which of the following is true about channel quality?

Accepted Answer

A) The quality of retailers is variable in developed nations. 
B) The quality of retailers is variable in emerging markets and less developed nations. 
C) Channel quality refers to a measure of the number of intermediaries between the manufacturer and the consumer. 
D) An international business cannot establish its own distribution channel when the existing channel quality is poor. 
E) The lack of a high-quality channel does not impede market entry. 
A) The quality of retailers is variable in developed nations. 
B) The quality of retailers is variable in emerging markets and less developed nations. 
C) Channel quality refers to a measure of the number of intermediaries between the manufacturer and the consumer. 
D) An international business cannot establish its own distribution channel when the existing channel quality is poor. 
E) The lack of a high-quality channel does not impede market entry.

Describe the differences in distribution systems between countries in terms of retail concentration.

The elasticity of demand for a product in a given country is determined by a number of factors,of which income level and competitive conditions are the two most important.

Gundogan Food Products is hoping to enter Maurinia,a developed country.They want to have a good understanding of consumer preferences in that country.Which of the following is true of the influence of economic development on consumer preferences?

Predatory pricing exists whenever consumers in different countries are charged different prices for the same product,or for slightly different variations of the product.

A global marketing strategy that views the world's consumers as similar in their preferences is consistent with the mass production of a standardized output.

_____ exists whenever consumers in different countries are charged different prices for the same product.

Which of the following is a characteristic of fragmented retail systems?

A concentrated retail system is one in which there are many retailers,none of which has a major share of the market.

Predatory pricing and experience curve pricing do not violate antidumping regulations.

_____ can constrain the globalization of markets.

A technological innovation can make established products obsolete overnight.

In terms of pricing strategies,dumping occurs whenever an international firm sells a product for a price that is less than the price charged by domestic producers.

Consumers in the most developed countries are often willing to sacrifice their preferred product attributes for lower priced products.

In deciding on the firm's distribution strategy in the United Kingdom,Arlene Smith of Wendell Products found that the country's retail sector was very concentrated.When the retail sector is very concentrated

Pull strategies tend to be emphasized

Firms can reduce the failure of product development by ensuring that research and development,marketing,and production functions work independently.

There is generally a critical link among channel length,the final selling price,and the firm's profit margin because each intermediary in a channel adds its own markup to the products.

Which of the following is true about channel quality?

Globalization

National Differences in Political, Economic, and Legal Systems

National Differences in Economic Development

Differences in Culture

Ethics, Corporate Social Responsibility, and Sustainability

International Trade Theory

Government Policy and International Trade

Foreign Direct Investment

Regional Economic Integration

The Foreign Exchange Market

The International Monetary System

The Strategy of International Business

Entering Foreign Markets

Exporting, Importing, and Countertrade

Global Production and Supply Chain Management

Global Human Resource Management

Filters

Exam 16: Global Marketing and Research and Development

Describe the differences in distribution systems between countries in terms of retail concentration.

The elasticity of demand for a product in a given country is determined by a number of factors,of which income level and competitive conditions are the two most important.

Gundogan Food Products is hoping to enter Maurinia,a developed country.They want to have a good understanding of consumer preferences in that country.Which of the following is true of the influence of economic development on consumer preferences?

Predatory pricing exists whenever consumers in different countries are charged different prices for the same product,or for slightly different variations of the product.

A global marketing strategy that views the world's consumers as similar in their preferences is consistent with the mass production of a standardized output.

_____ exists whenever consumers in different countries are charged different prices for the same product.

Which of the following is a characteristic of fragmented retail systems?

A concentrated retail system is one in which there are many retailers,none of which has a major share of the market.

Predatory pricing and experience curve pricing do not violate antidumping regulations.

_____ can constrain the globalization of markets.

A technological innovation can make established products obsolete overnight.

In terms of pricing strategies,dumping occurs whenever an international firm sells a product for a price that is less than the price charged by domestic producers.

Consumers in the most developed countries are often willing to sacrifice their preferred product attributes for lower priced products.

In deciding on the firm's distribution strategy in the United Kingdom,Arlene Smith of Wendell Products found that the country's retail sector was very concentrated.When the retail sector is very concentrated

Pull strategies tend to be emphasized

Firms can reduce the failure of product development by ensuring that research and development,marketing,and production functions work independently.

There is generally a critical link among channel length,the final selling price,and the firm's profit margin because each intermediary in a channel adds its own markup to the products.

Which of the following is true about channel quality?

Globalization

National Differences in Political, Economic, and Legal Systems

National Differences in Economic Development

Differences in Culture

Ethics, Corporate Social Responsibility, and Sustainability

International Trade Theory

Government Policy and International Trade

Foreign Direct Investment

Regional Economic Integration

The Foreign Exchange Market

The International Monetary System

The Strategy of International Business

Entering Foreign Markets

Exporting, Importing, and Countertrade

Global Production and Supply Chain Management

Global Human Resource Management

Filters