Exam 1: Strategic Leadership: Managing the Strategy-Making Process for Competitive Analysis

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Devil's advocacy:

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Rules of thumb, or heuristics, always help to avoid severe and systematic errors in the decision-making process.

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Identify and discuss the criticisms of the traditional strategic planning process and why it is useful to view strategy as an emergent process.

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The traditional planning process is viewed as a rational, highly structured process that is orchestrated by top management.This view of the strategy process has been criticized for a number of reasons.First, the world is uncertain, complex, and full of ambiguity, and it is an envirornnent in which small, chance events can have a large and unpredictable impact on outcomes; thus, plans can become obsolete in a short amount
of time.In this envirornnent, it is critical that organizations respond quickly as conditions change.
A second criticism of the traditional approach is that it places too much importance on the role of top management.The alternative view is that managers deep within an organization often do exert a profound influence over the strategic direction of the firm.The traditional model does not allow for the important strategic role that lower-level managers can play.
The third criticism of the traditional model is that it does not address serendipityDthe stumbling across good things accidentally.Because serendipitous discoveries can yield numerous opportunities, companies must be able to pursue them, even if they are
inconsistent with the current strategic plan.
Given these three criticisms, the role of emergent strategies becomes clear.Unplanned responses to unforeseen circumstances that often arise from autonomous action by individual managers deep within the organization can allow a company to prosper.

The values of a company state how managers and employees should conduct themselves.

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Differentiate between general and functional managers.Provide an example of each from your college or university.

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Philip oversees the processes of the research and development department of his company.He is responsible for all the activities and tasks undertaken by the department.In the context of strategic management, Philip is most likely to be a

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Which of the following statements is tme about nonprofit organizations?

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The CEO is a company's principal general manager.

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One of the factors that distinguishes organizations in the nonprofit sector from profit-making businesses is the lack of a need for strategic management.

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In practice, the strategies of most organizations are probably a combination of the intended and emergent strategies.

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Beta Corp., a gaming software company, had recently launched a new game.The target audience identified by the company was the age group of 12-18 years.The advertising and marketing strategies were desigued exclusively to target this age group.However, it was noticed that individuals who belong to the age bracket 18-25 years were the ones who would actually buy the game.The managers at Beta Corp.decided to redesigu their marketing strategies to position the game as something that people of all age would enjoy.The company's decision to modify its product positioning demonstrates:

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In the typical scenario planning exercise:

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Edward Wrapp's ideas about the astuteness of power suggest that successful strategic managers:

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Which of the following is not a characteristic of well-constructed goals?

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Which of the following statements is true about emergent strategies?

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The final component of the strategic management process is crafting the organization's mission statement, which provides the framework or context within which strategies are formulated.

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Mike, the CEO of a retail chain, wanted to keep costs low.To set an example for others, he drove his own car and furnished his office with plain, metal desks.In this case, Mike was displaying:

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Within a diversified company, the responsibilities of corporate-level strategic managers include:

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Which of the following cognitive biases occurs when decision makers allocate even more resources to a project if they receive feedback that the project is failing?

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Ralph is a well-liked manager at Aries Inc.He eloquently communicates the goals of the organization and has even been successful in making the organization's vision part of its culture.Which of the following characteristics of good strategic leaders can be observed in Ralph?

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