Exam 9: Corporate-Level Strategy: Horizontal Integration, Vertical Integration, and Strategic Outsourcing

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What is the relationship between a company's corporate-level strategy and its business model?

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Corporate-level strategies drive a company's business model over time and ultimately help determine the kinds of business and functional-level strategies that it uses to maximize long-mn profitability.The link between corporate strategy and profitability should be underscored.
To increase profitability, a corporate strategy should enable a company, or one or more
of its business divisions, or units, to perform one or more value chain activities or functions at either a lower cost or in a way that allows for differentiation.In addition, corporate strategy may have a positive impact on profitability if it helps a company achieve a better competitive position in the marketplace.
Thus, a company's corporate-level strategies should be chosen to promote the success of a company's business model and to help achieve sustainable competitive advantage at the business level.

Strategic alliances are:

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E

Antitrust authorities:

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C

When a company stays inside one industry, the problems of sustaining a successful business model and strategies over time can be difficult because of changing conditions in the envirornnent.

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Managers use corporate-level strategy to identify which industries a company should compete in to maximize long­ run profitability.

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Under a competitive bidding strategy, independent component suppliers compete with each other to be the company that will be chosen to supply:

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When there is a minimal need for close long-term cooperation between a company and its suppliers, which of the following strategies is the most appropriate?

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Long-term contracts:

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For a company based in frnal assembly, moving into retail and distribution means:

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Which of the following is not a benefit of vertical integration?

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Compare the benefits and risks associated with horizontal and vertical integration.Under what circumstances would a firm prefer one over the other?

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Google bought Clever Sense, a mobile app company.This is an example of a(n):

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A leading software company merged with its competitor to form a new company.Which of the following is likely to be the result of this merger?

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An automobile company enters into a long-term contract with two suppliers for the same automobile tool.This is to ensure the company is protected in the event of one of the suppliers adopting an uncooperative attitude.Which of the following concepts is illustrated in this scenario?

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In a strategic alliance, one of the companies that's part of the agreement benefits more than the other.

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SparklingLeaves is one of the major suppliers of automobile tools to StanMotors, a leading automobile company. Many of the tools are customized to meet the specific needs of StanMotors and hence have little other value.In return, StanMotors has agreed to make SparklingLeaves its sole supplier of automobile equipment for a period of 15 years.This scenario illustrates:

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Vertical integration can be risky when demand is unpredictable because it is hard to manage the volume or flow of products along the value-added chain.

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Oracle Corp., based in Reno, Nevada, has purchased several other companies to become the world's largest maker of database software.This strategy is known as the strategy of acquisition.

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An advantage of horizontal integration is that it can lower a company's cost structure by creating increasing economies of scale.

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Companies invest in specialized assets because these assets allow them to:

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