Exam 6: Business-Level Strategy and the Industry Environment

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An industry moves from embryonic to growth stage when:

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D

Music CDs and newspaper sales have been falling as users tum to the Internet for their music and news.Which of the following is NOT a strategy for companies in these declining industries?

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B

To compete in the fragmented restaurant industry, Red Lobster Corporation built, and now operates hundreds of stores across the United States and Canada.Which of the following strategies is Red Lobster using ?

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E

Firms sometimes pursue a chaining strategy to:

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Laggards are the customers who are the first ones to try and adopt a new technology.

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Franchisees essentially pursue independent strategies and do not use the business model of the franchisor.

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Which of the following factors of a particular product tends to accelerate customer demand for it?

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In the embryonic stage of the industry life cycle, a company's investment needs and production costs are low.

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Highest market demand and industry profits arise when:

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A strategy aims at growing in a declining industry by picking up the market share of companies that are leaving the industry.

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Early adopters are customers who purchase a new technology or product only when they are convinced that it will be around for a long time.

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A telecommunications firm is working on new product concept of built-in routers in mobile phones.If the new product will be sold to existing customers, the finn is pursuing a strategy of:

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In deciding on a strategy, a company in a declining industry must do all of the following except

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Product proliferation refers to the strategy of filling the niches by catering to the needs of customers in all market segments.

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Which of the following statements is true about fragmented industries?

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Horizontal mergers often lead to industry fragmentation.

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Product proliferation often results in lowering of entry barriers in a mature industry.

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Thomas tends to be ignorant about technological advancements.He was reluctant to own a smartphone even when they were well-established and familiar in the market.However, Thomas slowly got used to the idea of a smartphone when his job demanded him to be connected to the office network all the time.Thomas is most likely to fall under which of the following categories of customers?

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A divestment strategy's success is often dependent upon good timing.

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The goal for companies in the growth stage of the industry life cycle is to maintain its relative competitive position in a rapidly expanding market.

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