Exam 7: Decision Making and Creativity

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In the creative process,insight:

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A consumer products company wants more creativity in its research and development operations.The company has spent lots of money on creativity training sessions.These have helped somewhat,but the Vice President of this area believes that the fundamental conditions must be altered to allow more creativity.Describe three conditions (other than training)that this organisation should establish to increase the level of creativity in its research and development operations.For each condition,briefly explain how it might improve creativity.

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Post-decisional justification causes decision makers to forget what decision they made.

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One reason why the problem identification stage is imperfect is that various stakeholders try to 'frame' the decision maker's view of the situation.

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Identify one problem associated with the rational choice paradigm.

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Programmed decisions follow standard:

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Which of these statements about information processing in decision making is FALSE?

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How does the concept of heuristics help us to understand how non-conscious reasoning can bias our perception of probabilities about outcomes?

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A marketing specialist needed to find a new way of marketing the company's main product to clients.While watching a movie one evening,the marketing specialist saw a scene that gave her inspiration for a new marketing plan.According to the creative process model,the stage in this creative process after inspiration is:

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During a meeting,senior executives of a consumer products company tackled the problem that they were late in detecting several consumer trends,such as the trend towards using see-through plastics in kitchenware.While trying to determine the source of this problem,one executive said: 'The main problem here is that we need to find a better industrial design firm to design our products.' Which of the following best describes the decision-making problem that this executive is exhibiting?

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In decision making,creativity is used:

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The first stage of the creative process is:

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If a decision maker encounters the same problem several times,he or she can increasingly rely on non-programmed decision routines to solve the problem.

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Define scenario planning.

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Creativity is related to both the characteristics of creative people and the situation in which they work.

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Employee involvement refers to the:

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Intuition relies on which of the following?

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