Question 1

Breakeven analysis is a tool that marketers are likely to employ during the ____ stage of the new-product development process.

Accepted Answer

A) screening 
B) concept testing 
C) business analysis 
D) product development 
E) test marketing 
A) screening 
B) concept testing 
C) business analysis 
D) product development 
E) test marketing

Question 2

The product deletion process is similar to the ____ step of the new-product development process because both involve deciding whether the product should be in the product mix based on an assessment of sales, costs, and profits.

Accepted Answer

A) idea generation 
B) screening 
C) product development 
D) test marketing 
E) business analysis 
A) idea generation 
B) screening 
C) product development 
D) test marketing 
E) business analysis

Question 3

Compare and contrast a product manager and a brand manager.

Accepted Answer

A product manager is responsible for a p

Question 4

Often, a new product is launched in stages during commercialization. This gradual introduction of the product is known as

Accepted Answer

A) market development. 
B) regional commercialization. 
C) roll-out. 
D) market extension. 
E) competitive jamming. 
A) market development. 
B) regional commercialization. 
C) roll-out. 
D) market extension. 
E) competitive jamming.

Question 5

The phase-out approach to product deletion involves a process of continuous price increases to make as much profit as possible before the product is finally priced out of existence.

Accepted Answer

A) True 
 B)False

Question 6

The major drawback in using aesthetic modifications is that their value is determined subjectively.

Accepted Answer

A) True 
 B)False

Question 7

You were just hired to manage the new product development process at a consumer products company. In your first meeting with the CEO since being hired, she recounted to you the numerous times in the past when the company launched products it thought would be successful. However, it later came to realize the products had a detrimental impact on the company's overall costs and profits mix. She wants you to revamp the company's new product development process to prevent this from happening in the future.​ ​
Which of the following steps in the new product development process should you overhaul in order to address the CEO's concerns?

Accepted Answer

A) Concept testing​ 
B) Product development 
C) Idea generation 
D) Test marketing 
E) Business analysis 
A) Concept testing​ 
B) Product development 
C) Idea generation 
D) Test marketing 
E) Business analysis

Question 8

Changes that affect the sensory appeal of a product by altering its taste, texture, sound, smell, or visual characteristics are called ____ modifications.

Accepted Answer

A) aesthetic 
B) functional 
C) operational 
D) quality 
E) feature 
A) aesthetic 
B) functional 
C) operational 
D) quality 
E) feature

Question 9

A run-out approach to product deletion lets the product decline without changing the marketing strategy.

Accepted Answer

A) True 
 B)False

Question 10

Discuss the major approaches that marketers use to differentiate their products.

Accepted Answer

The three approaches that marketers use

Question 11

Changes that affect a product's versatility, effectiveness, convenience, or safety are called ____ modifications.

Accepted Answer

A) functional 
B) formal 
C) aesthetic 
D) quality 
E) package 
A) functional 
B) formal 
C) aesthetic 
D) quality 
E) package

Question 12

Quality modifications are changes that relate to a product's

Accepted Answer

A) dependability and durability. 
B) effectiveness and versatility. 
C) price and availability. 
D) reliability and value. 
E) value and durability. 
A) dependability and durability. 
B) effectiveness and versatility. 
C) price and availability. 
D) reliability and value. 
E) value and durability.

Question 13

Top managers at Cincinnati Microwave believe that they have a successful working prototype of their new radar detector and plan to go directly to regional commercialization of the new product. In this instance, they are contemplating skipping the ____ phase of the new-product development process.

Accepted Answer

A) screening 
B) test marketing 
C) product development 
D) business analysis 
E) idea generation 
A) screening 
B) test marketing 
C) product development 
D) business analysis 
E) idea generation

Question 14

Test marketing is an extension of the product screening process.

Accepted Answer

A) True 
 B)False

Question 15

Why is it often difficult for organizations to delete products?

Accepted Answer

Most organizations find it difficult to

Question 16

The three major ways to modify a product include

Accepted Answer

A) aesthetic, quality, and functional changes. 
B) extensions, generations, and upgrades. 
C) color, size, and quantity modifications. 
D) styling, product features, and product design. 
E) quality, quantity, and design. 
A) aesthetic, quality, and functional changes. 
B) extensions, generations, and upgrades. 
C) color, size, and quantity modifications. 
D) styling, product features, and product design. 
E) quality, quantity, and design.

Question 17

An important question in the business analysis stage of new-product development is, "Is demand strong enough to justify entering the market and will this demand endure?"

Accepted Answer

A) True 
 B)False

Question 18

A complex product development process, including an extensive business analysis to determine the possibility of success, are hallmarks of a

Accepted Answer

A) genuinely new product. 
B) radically new product. 
C) new product failure. 
D) controlled new product. 
E) market share advance. 
A) genuinely new product. 
B) radically new product. 
C) new product failure. 
D) controlled new product. 
E) market share advance.

Question 19

A venture team has the authority to execute plans for the development of products.

Accepted Answer

A) True 
 B)False

Question 20

The decision to drop a product should always be a unanimous decision of the management team.

Accepted Answer

A) True 
 B)False

Breakeven analysis is a tool that marketers are likely to employ during the ____ stage of the new-product development process.

The product deletion process is similar to the ____ step of the new-product development process because both involve deciding whether the product should be in the product mix based on an assessment of sales, costs, and profits.

Compare and contrast a product manager and a brand manager.

Often, a new product is launched in stages during commercialization. This gradual introduction of the product is known as

The phase-out approach to product deletion involves a process of continuous price increases to make as much profit as possible before the product is finally priced out of existence.

The major drawback in using aesthetic modifications is that their value is determined subjectively.

Changes that affect the sensory appeal of a product by altering its taste, texture, sound, smell, or visual characteristics are called ____ modifications.

A run-out approach to product deletion lets the product decline without changing the marketing strategy.

Discuss the major approaches that marketers use to differentiate their products.

Changes that affect a product's versatility, effectiveness, convenience, or safety are called ____ modifications.

Quality modifications are changes that relate to a product's

Top managers at Cincinnati Microwave believe that they have a successful working prototype of their new radar detector and plan to go directly to regional commercialization of the new product. In this instance, they are contemplating skipping the ____ phase of the new-product development process.

Test marketing is an extension of the product screening process.

Why is it often difficult for organizations to delete products?

The three major ways to modify a product include

An important question in the business analysis stage of new-product development is, "Is demand strong enough to justify entering the market and will this demand endure?"

A complex product development process, including an extensive business analysis to determine the possibility of success, are hallmarks of a

A venture team has the authority to execute plans for the development of products.

The decision to drop a product should always be a unanimous decision of the management team.

An Overview of Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Product Concepts, Branding and Packaging

Services Marketing

Marketing Channels and Supply-Chain Management

Retailing, Direct Marketing and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters

Exam 12: Developing and Managing Products

Breakeven analysis is a tool that marketers are likely to employ during the ____ stage of the new-product development process.

The product deletion process is similar to the ____ step of the new-product development process because both involve deciding whether the product should be in the product mix based on an assessment of sales, costs, and profits.

Compare and contrast a product manager and a brand manager.

Often, a new product is launched in stages during commercialization. This gradual introduction of the product is known as

The phase-out approach to product deletion involves a process of continuous price increases to make as much profit as possible before the product is finally priced out of existence.

The major drawback in using aesthetic modifications is that their value is determined subjectively.

Changes that affect the sensory appeal of a product by altering its taste, texture, sound, smell, or visual characteristics are called ____ modifications.

A run-out approach to product deletion lets the product decline without changing the marketing strategy.

Discuss the major approaches that marketers use to differentiate their products.

Changes that affect a product's versatility, effectiveness, convenience, or safety are called ____ modifications.

Quality modifications are changes that relate to a product's

Top managers at Cincinnati Microwave believe that they have a successful working prototype of their new radar detector and plan to go directly to regional commercialization of the new product. In this instance, they are contemplating skipping the ____ phase of the new-product development process.

Test marketing is an extension of the product screening process.

Why is it often difficult for organizations to delete products?

The three major ways to modify a product include

An important question in the business analysis stage of new-product development is, "Is demand strong enough to justify entering the market and will this demand endure?"

A complex product development process, including an extensive business analysis to determine the possibility of success, are hallmarks of a

A venture team has the authority to execute plans for the development of products.

The decision to drop a product should always be a unanimous decision of the management team.

An Overview of Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Product Concepts, Branding and Packaging

Services Marketing

Marketing Channels and Supply-Chain Management

Retailing, Direct Marketing and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters