Question 1

The concept of product quality is the same from consumer to consumer and from consumer markets to organizational markets.

Accepted Answer

A) True 
 B)False

Question 2

Scenario 12.1 Use the following to answer the questions.Cheetos Fat-free Crunchies is a product developed through advanced technology. Cheetos engineered a technique for making reduced-fat snacks that taste cheesier and stay fresh longer. Cheetos introduced Fat-free Crunchies in limited markets in 2012 and began national distribution in 2013.About 18 months later, a series of competitors' ads was run to counter claims that Cheetos Crunchies actually contained 1.5 grams of fat, and that they contained preservatives and additives. Research showed that the taste of Cheetos Crunchies was also perceived negatively by some people. To save the product, Cheetos reduced the remaining fat to 0 grams, took out the preservatives, and improved the taste.
-Refer to Scenario 12.1. The new improved Cheetos Fat-Free Crunchies was a(n) ____.

Accepted Answer

A) quality modification. 
B) aesthetic modification 
C) functional modification 
D) brand extension 
E) product line extension 
A) quality modification. 
B) aesthetic modification 
C) functional modification 
D) brand extension 
E) product line extension

Question 3

Scenario 12.2 Use the following to answer the questions.Jonathan Moore, president of Polar Manufacturing Company, has just reviewed the performance reports for the previous year and sees that there are some areas in which the company needs to improve. He specifically feels they could do a better job in managing Polar's product mix. Jonathan calls a meeting of all the managers responsible for each of the product lines that Polar currently manufactures. The group decides that they need to eliminate the complete industrial product line of ice chests, and plan to do so by letting the product decline without any changes in the marketing strategy or product. The group also decides to delete Polar's line of personal thermal underwear, however this product is to be discontinued within the week due to its unprofitability. While discussing these strategies, the group has also uncovered several customer groups for which new products could be developed. The managers decide to assemble a group of people from all functional areas of the company and give them the responsibility for all aspects of the new-product development.
-Refer to Scenario 12.2. The decision to delete the industrial product line of ice chests is an example of deleting a product through a(n) ____, while the decision to drop the thermal underwear line is an example of a(n) ____.

Accepted Answer

A) run-out; phase out 
B) phase-out; immediate drop 
C) immediate drop; run-out 
D) immediate drop; phase-out 
E) phase-out; run-out 
A) run-out; phase out 
B) phase-out; immediate drop 
C) immediate drop; run-out 
D) immediate drop; phase-out 
E) phase-out; run-out

Question 4

Test marketing is a sample launching of the entire marketing mix.

Accepted Answer

A) True 
 B)False

Question 5

When Natalie and Chris analyze the results from the recently completed test market to determine if any changes in the marketing mix are needed, they are in the ____ phase of the new-product development process.

Accepted Answer

A) idea generation 
B) commercialization 
C) test marketing 
D) business analysis 
E) screening 
A) idea generation 
B) commercialization 
C) test marketing 
D) business analysis 
E) screening

Question 6

Three major ways in which marketers engage in product differentiation are

Accepted Answer

A) product quality, product design and features, and product support services. 
B) product quality, product support services, and packaging. 
C) product support services, product design and features, and product positioning. 
D) product positioning, product quality, and product management. 
E) product positioning, product design and features, and product promotion. 
A) product quality, product design and features, and product support services. 
B) product quality, product support services, and packaging. 
C) product support services, product design and features, and product positioning. 
D) product positioning, product quality, and product management. 
E) product positioning, product design and features, and product promotion.

Question 7

Concept testing gives reliable feedback, but at a relatively high cost.

Accepted Answer

A) True 
 B)False

Question 8

The test-marketing stage

Accepted Answer

A) is an extension of the screening stage. 
B) should come immediately after business analysis. 
C) ensures that the product will not fail. 
D) is a sample launching of the entire marketing mix. 
E) prevents competitors from copying the product. 
A) is an extension of the screening stage. 
B) should come immediately after business analysis. 
C) ensures that the product will not fail. 
D) is a sample launching of the entire marketing mix. 
E) prevents competitors from copying the product.

Question 9

A ____ is responsible for a product, product line, or several distinct products in an interrelated group within an organization.

Accepted Answer

A) product marketer 
B) brand manager 
C) market manager 
D) product manager 
E) line manager 
A) product marketer 
B) brand manager 
C) market manager 
D) product manager 
E) line manager

Question 10

Which of the following is a disadvantage of gradually introducing a product to market?

Accepted Answer

A) It reduces the risk of introducing a new product. 
B) It is easier logistically to introduce it all at once. 
C) It is difficult to slow down production enough for a gradual introduction. 
D) It allows competitors to monitor the results of the new product. 
E) It prevents product differentiation based on geographical differences. 
A) It reduces the risk of introducing a new product. 
B) It is easier logistically to introduce it all at once. 
C) It is difficult to slow down production enough for a gradual introduction. 
D) It allows competitors to monitor the results of the new product. 
E) It prevents product differentiation based on geographical differences.

Question 11

Scenario 12.1 Use the following to answer the questions.Cheetos Fat-free Crunchies is a product developed through advanced technology. Cheetos engineered a technique for making reduced-fat snacks that taste cheesier and stay fresh longer. Cheetos introduced Fat-free Crunchies in limited markets in 2012 and began national distribution in 2013.About 18 months later, a series of competitors' ads was run to counter claims that Cheetos Crunchies actually contained 1.5 grams of fat, and that they contained preservatives and additives. Research showed that the taste of Cheetos Crunchies was also perceived negatively by some people. To save the product, Cheetos reduced the remaining fat to 0 grams, took out the preservatives, and improved the taste.
-Refer to Scenario 12.1. Cheetos produces several cheese snack products and is considering a new Cheetos brand of crackers. This new Cheetos brand of crackers would most likely be an example of

Accepted Answer

A) a product modification. 
B) a line extension. 
C) a quality modification. 
D) a functional extension. 
E) an aesthetic modification. 
A) a product modification. 
B) a line extension. 
C) a quality modification. 
D) a functional extension. 
E) an aesthetic modification.

Question 12

After building a prototype of his new device, Brad is asked to conduct rigorous functional testing to see if the device meets performance and safety qualifications. This is part of the ____ phase of the new-product development process.

Accepted Answer

A) product design 
B) screening 
C) product development 
D) concept testing 
E) test marketing 
A) product design 
B) screening 
C) product development 
D) concept testing 
E) test marketing

Question 13

You are in the new product development process for a new consumer electronics product. So far, everything has been very positive and you are starting to believe this product might be a blockbuster. As you prepare for the next stage of the process, you are concerned that your competition might try to "jam" your new product by increasing promotional activities for their own products. More importantly, you are concerned that these competitors might try to copy your product as you move into this next stage.​ ​
Which of the following stages of the new product development process are you about to enter?

Accepted Answer

A) Product development​ 
B) Test marketing 
C) Concept testing 
D) Commercialization 
E) Screening 
A) Product development​ 
B) Test marketing 
C) Concept testing 
D) Commercialization 
E) Screening

Question 14

New-product development does not include planning for advertising.

Accepted Answer

A) True 
 B)False

Question 15

What step in developing new products involves determining whether the product idea is compatible with company objectives, needs, and resources on a general level?

Accepted Answer

A) Product development 
B) Evaluation of competitor's efforts 
C) Screening 
D) Idea generation 
E) Business analysis 
A) Product development 
B) Evaluation of competitor's efforts 
C) Screening 
D) Idea generation 
E) Business analysis

Question 16

Compared with other phases of the new-product development process, the largest number of new-product ideas is rejected during the ____ phase.

Accepted Answer

A) idea generation 
B) concept testing 
C) business analysis 
D) screening 
E) test marketing 
A) idea generation 
B) concept testing 
C) business analysis 
D) screening 
E) test marketing

The concept of product quality is the same from consumer to consumer and from consumer markets to organizational markets.

Test marketing is a sample launching of the entire marketing mix.

When Natalie and Chris analyze the results from the recently completed test market to determine if any changes in the marketing mix are needed, they are in the ____ phase of the new-product development process.

Three major ways in which marketers engage in product differentiation are

Concept testing gives reliable feedback, but at a relatively high cost.

The test-marketing stage

A ____ is responsible for a product, product line, or several distinct products in an interrelated group within an organization.

Which of the following is a disadvantage of gradually introducing a product to market?

After building a prototype of his new device, Brad is asked to conduct rigorous functional testing to see if the device meets performance and safety qualifications. This is part of the ____ phase of the new-product development process.

New-product development does not include planning for advertising.

What step in developing new products involves determining whether the product idea is compatible with company objectives, needs, and resources on a general level?

Compared with other phases of the new-product development process, the largest number of new-product ideas is rejected during the ____ phase.

An Overview of Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Product Concepts, Branding and Packaging

Services Marketing

Marketing Channels and Supply-Chain Management

Retailing, Direct Marketing and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters

Exam 12: Developing and Managing Products

The concept of product quality is the same from consumer to consumer and from consumer markets to organizational markets.

Test marketing is a sample launching of the entire marketing mix.

When Natalie and Chris analyze the results from the recently completed test market to determine if any changes in the marketing mix are needed, they are in the ____ phase of the new-product development process.

Three major ways in which marketers engage in product differentiation are

Concept testing gives reliable feedback, but at a relatively high cost.

The test-marketing stage

A ____ is responsible for a product, product line, or several distinct products in an interrelated group within an organization.

Which of the following is a disadvantage of gradually introducing a product to market?

After building a prototype of his new device, Brad is asked to conduct rigorous functional testing to see if the device meets performance and safety qualifications. This is part of the ____ phase of the new-product development process.

New-product development does not include planning for advertising.

What step in developing new products involves determining whether the product idea is compatible with company objectives, needs, and resources on a general level?

Compared with other phases of the new-product development process, the largest number of new-product ideas is rejected during the ____ phase.

An Overview of Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Product Concepts, Branding and Packaging

Services Marketing

Marketing Channels and Supply-Chain Management

Retailing, Direct Marketing and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters