Exam 12: Developing and Managing Products

If the manufacturer of Cool Whip were to introduce a chocolate-flavored Cool Whip and still continue to produce all of its other Cool Whip products, this would be an example of

Victor thinks that a Lexus coupe is a quality vehicle, yet compared to a Mercedes Benz, he feels the quality of a Lexus is not as high. This demonstrates that the dimension of ____ is relative or difficult to describe without a basis of comparison.

Why and how might an organization delete existing products?

Test marketing is used by companies of all sizes, primarily because of the perceived risk of product failure on the open market and the associated consequences.

Which of the following is the best example of a functional modification?

Why do brands require repositioning? What are the ways in which repositioning can be accomplished?

Marketers of a particular brand of ice cream have decided to delete their line of ice cream bars. They will do so by letting the product decline and not change the current marketing strategy. This method of deletion is called

A genuinely new product-like the iPhone once was-offers

How a pair of jeans looks, regardless of the price, is an example of styling.

The phase of the new-product development process when the organization determines the technological feasibility of producing the product at a cost that results in a reasonable selling price is

Business analysis provides a tentative sketch of a product's profitability.

A _________ works outside established organizational divisions and has greater flexibility to apply innovative approaches to new products and markets.​

A brand manager in a multiproduct firm would be responsible for

Select the true statement concerning test marketing.

Many of the so-called new products that are launched each year are in fact line extensions.

A brand manager is a type of product manager.

Venture team members usually come from the same functional areas within the firm.

Angela and Ralph at Tablerock Foods believe they have come up with a delicious low-calorie dessert, but they have some doubt about which of two promotional and pricing campaigns will be better received by consumers. In this instance, they probably should proceed to the ____ stage of the new-product development process.

Which of the following statements is true about organizational structures for managing products?​

A group of managers has been assigned the task of developing a new product. They are now in the process of assessing several ideas to determine whether they are consistent with the firm's overall objectives and resources. The managers are at what stage of the new-product development process?