Exam 11: How Do Managers Evaluate Performance in Decentralized Organizations

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Exhibit 11-1 Ashville Company has two divisions - Bikes and Trikes. Ashville Company Segmented Income Statements For the Current Fiscal Year Ended December 31 Bikes Division Trikes Division Sales \ 2,400,000 \ 1,000,000 Cost of goods sold 1,400,000 530,000 Gross margin 1,000,000 470,000 Allocated overhead (from corporate) 270,000 170,000 Selling and administrative expenses 190,000 140,000 Operating income 540,000 160,000 Income tax expense (40\%) Net income \ 324,000 \ 96,000 -Refer to Exhibit 11-1.Assume the Trikes Division has average operating assets totaling $400,000 for the year.What is the division's return on investment?

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An investment center is an organizational segment in which the manager is responsible for costs,revenues,and investment in assets.

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An advantage of return on investment (ROI)as a performance measure is that:

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