Question 1

When measures of recall and brand attitudes are only taken after an advertising campaign is implemented, this is an example of a:

Accepted Answer

A)  one-shot case study design. 
B)  one group pretest and posttest design. 
C)  static group comparison design. 
D)  Solomon four-group design. 
E)  none of the above 
A)  one-shot case study design. 
B)  one group pretest and posttest design. 
C)  static group comparison design. 
D)  Solomon four-group design. 
E)  none of the above

Question 2

Students performing better on the SAT the second time they take it are examples of______________.

Accepted Answer

A)  regression to the mean 
B)  selection bias 
C)  interactive testing effect 
D)  main testing effect 
A)  regression to the mean 
B)  selection bias 
C)  interactive testing effect 
D)  main testing effect

Question 3

The three types of control discussed when dealing with extraneous variables are:

Accepted Answer

A)  Physical, Mental, Statistical 
B)  Physical, Design, Statistical 
C)  Design, Mental, Statistical 
D)  Physical, Emotional, Design 
A)  Physical, Mental, Statistical 
B)  Physical, Design, Statistical 
C)  Design, Mental, Statistical 
D)  Physical, Emotional, Design

Question 4

Concomitant variation occurs when 2 variables are _______.

Accepted Answer

A)  causally related 
B)  experimentally related 
C)  correlated 
D)  none of the above 
A)  causally related 
B)  experimentally related 
C)  correlated 
D)  none of the above

Question 5

Discuss the characteristics that a city should possess to make it a good test market for introducing a new wine label.

Accepted Answer

The characteristics that make a test mar

Question 6

Test market studies are designed to provide information on estimates of market share and volume.

Accepted Answer

A) True 
 B)False

Question 7

The results of a field experiment are often impacted by competitors' actions.

Accepted Answer

A) True 
 B)False

Question 8

Suppose during an experiment, a researcher used several observers to record the results. The results of the experiment were perplexing to the researcher. In such a case one might expect ___________ to have occurred, distorting the results of the experiment.

Accepted Answer

A)  maturation 
B)  history 
C)  instrument variation 
D)  mortality 
E)  selection bias 
A)  maturation 
B)  history 
C)  instrument variation 
D)  mortality 
E)  selection bias

Question 9

A _____________ is a by-product of the research process itself.

Accepted Answer

A)  Testing Effect 
B)  Research Effect 
C)  Result 
D)  Decision 
A)  Testing Effect 
B)  Research Effect 
C)  Result 
D)  Decision

Question 10

Both surveys and experiments can show causation between two variables.

Accepted Answer

A) True 
 B)False

Question 11

Experimental research is often referred to as causal research.

Accepted Answer

A) True 
 B)False

Question 12

A test market generally occurs after a national rollout of a new product.

Accepted Answer

A) True 
 B)False

Question 13

Which of the following has the highest degree of external validity?

Accepted Answer

A)  field experiment 
B)  laboratory experiment 
C)  concomitant experiment 
D)  none of the above 
A)  field experiment 
B)  laboratory experiment 
C)  concomitant experiment 
D)  none of the above

Question 14

Which of the following is often the most important data produced by a test market?

Accepted Answer

A)  purchase data 
B)  awareness data 
C)  competitive response 
D)  source of sales 
E)  none of the above 
A)  purchase data 
B)  awareness data 
C)  competitive response 
D)  source of sales 
E)  none of the above

Question 15

Cost comparisons of field experiments, surveys, and observation-based research are equitable.

Accepted Answer

A) True 
 B)False

Question 16

The costs of producing a product for a test market are comparable to the cost associated with a national launch of the new product.

Accepted Answer

A) True 
 B)False

Question 17

How would you respond to the following statement: "Advertising and sales are almost perfectly correlated, as when more is spent on advertising, sales go up, and vice-versa. Surely our advertising expenditures are 'causing' sales to rise."

Accepted Answer

Even though advertising and sales exhibi

Question 18

In early December, sales reports show a spike in orders for G.I. Joe toys. The company reduced the cost of the toys in the last ten shopping days before Christmas. Why can't they say that the decreased price caused the spike in orders for the toys?
a. concomitant variation
b. appropriate time order of occurrence
c. laboratory experiment
d. none of the above

Accepted Answer

The answer of In early December, sales reports show a...

Question 19

Which of the following has the highest degree of internal validity?

Accepted Answer

A)  field experiment 
B)  laboratory experiment 
C)  concomitant experiment 
D)  none of the above 
A)  field experiment 
B)  laboratory experiment 
C)  concomitant experiment 
D)  none of the above

Question 20

To demonstrate causation, one must be able to show________________.

Accepted Answer

A)  Concomitant variation 
B)  Appropriate time order of occurrence 
C)  Elimination of other possible causal factors 
D)  All of the above 
E)  None of the above 
A)  Concomitant variation 
B)  Appropriate time order of occurrence 
C)  Elimination of other possible causal factors 
D)  All of the above 
E)  None of the above

When measures of recall and brand attitudes are only taken after an advertising campaign is implemented, this is an example of a:

Students performing better on the SAT the second time they take it are examples of______________.

The three types of control discussed when dealing with extraneous variables are:

Concomitant variation occurs when 2 variables are _______.

Discuss the characteristics that a city should possess to make it a good test market for introducing a new wine label.

Test market studies are designed to provide information on estimates of market share and volume.

The results of a field experiment are often impacted by competitors' actions.

Suppose during an experiment, a researcher used several observers to record the results. The results of the experiment were perplexing to the researcher. In such a case one might expect ___________ to have occurred, distorting the results of the experiment.

A _____________ is a by-product of the research process itself.

Both surveys and experiments can show causation between two variables.

Experimental research is often referred to as causal research.

A test market generally occurs after a national rollout of a new product.

Which of the following has the highest degree of external validity?

Which of the following is often the most important data produced by a test market?

Cost comparisons of field experiments, surveys, and observation-based research are equitable.

The costs of producing a product for a test market are comparable to the cost associated with a national launch of the new product.

How would you respond to the following statement: "Advertising and sales are almost perfectly correlated, as when more is spent on advertising, sales go up, and vice-versa. Surely our advertising expenditures are 'causing' sales to rise."

Which of the following has the highest degree of internal validity?

To demonstrate causation, one must be able to show________________.

Problem Definition and the Research Process

Secondary Data and Databases

Qualitative Research

Traditional Survey Research

Online Marketing Research

Primary Data Collection: Observation

The Concept of Measurement and Attitude Scales

Questionnaire Design

Basic Sampling Issues

Sample Size Determination

Data Processing, Data Analysis, and Statistical Testing

More Powerful Statistical Methods

Communicating Results and Managing Marketing Research

Filters

Exam 8: Primary Data Collection: Experimentation and Test Markets

When measures of recall and brand attitudes are only taken after an advertising campaign is implemented, this is an example of a:

Students performing better on the SAT the second time they take it are examples of______________.

The three types of control discussed when dealing with extraneous variables are:

Concomitant variation occurs when 2 variables are _______.

Discuss the characteristics that a city should possess to make it a good test market for introducing a new wine label.

Test market studies are designed to provide information on estimates of market share and volume.

The results of a field experiment are often impacted by competitors' actions.

Suppose during an experiment, a researcher used several observers to record the results. The results of the experiment were perplexing to the researcher. In such a case one might expect ___________ to have occurred, distorting the results of the experiment.

A _____________ is a by-product of the research process itself.

Both surveys and experiments can show causation between two variables.

Experimental research is often referred to as causal research.

A test market generally occurs after a national rollout of a new product.

Which of the following has the highest degree of external validity?

Which of the following is often the most important data produced by a test market?

Cost comparisons of field experiments, surveys, and observation-based research are equitable.

The costs of producing a product for a test market are comparable to the cost associated with a national launch of the new product.

How would you respond to the following statement: "Advertising and sales are almost perfectly correlated, as when more is spent on advertising, sales go up, and vice-versa. Surely our advertising expenditures are 'causing' sales to rise."

Which of the following has the highest degree of internal validity?

To demonstrate causation, one must be able to show________________.

Problem Definition and the Research Process

Secondary Data and Databases

Qualitative Research

Traditional Survey Research

Online Marketing Research

Primary Data Collection: Observation

The Concept of Measurement and Attitude Scales

Questionnaire Design

Basic Sampling Issues

Sample Size Determination

Data Processing, Data Analysis, and Statistical Testing

More Powerful Statistical Methods

Communicating Results and Managing Marketing Research

Filters