Question 1

When respondents drop out of an experiment before it is completed, this is referred to as ________________.

Accepted Answer

A)  maturation 
B)  history 
C)  instrument variation 
D)  mortality 
E)  selection bias 
A)  maturation 
B)  history 
C)  instrument variation 
D)  mortality 
E)  selection bias

Question 2

Experiments are especially effective in showing causality because they are able to do what?

Accepted Answer

A)  show correlation 
B)  demonstrate concomitant variation 
C)  demonstrate an appropriate time order of occurrence 
D)  eliminate other possible causal factors 
E)  none of the above 
A)  show correlation 
B)  demonstrate concomitant variation 
C)  demonstrate an appropriate time order of occurrence 
D)  eliminate other possible causal factors 
E)  none of the above

Question 3

Which of the following types of research allows the researcher to show causation?

Accepted Answer

A)  survey 
B)  observation 
C)  experiment 
D)  none of the above 
A)  survey 
B)  observation 
C)  experiment 
D)  none of the above

Question 4

Sales are a common dependent variable in marketing experiments.

Accepted Answer

A) True 
 B)False

Question 5

The extent to which the results of an experiment can be generalized to represent what would happen in a population is referred to as internal validity.

Accepted Answer

A) True 
 B)False

Question 6

In an experiment where the marketer is interested in finding out the impact of shelf position on a product's sales, the shelf position is considered the __________variable.

Accepted Answer

A)  correlation 
B)  dependent 
C)  independent 
D)  concomitant 
E)  none of the above 
A)  correlation 
B)  dependent 
C)  independent 
D)  concomitant 
E)  none of the above

Question 7

Which of the following is not a benefit of test marketing?

Accepted Answer

A)  estimate of market potential 
B)  exposure of the new product to the competition 
C)  identification of weak areas of the marketing mix 
D)  provide management with strategic information about product performance 
E)  All of the above are benefits of test marketing. 
A)  estimate of market potential 
B)  exposure of the new product to the competition 
C)  identification of weak areas of the marketing mix 
D)  provide management with strategic information about product performance 
E)  All of the above are benefits of test marketing.

Question 8

Marketing Research firms often have exclusive rights to doing interviews in shopping malls they have contracts with. They also often maintain facilities within the mall. Such firms might set up an artificial store within the mall to test advertising or sales promotion associated with such a store. Discuss the type of experiment being conducted if the marketing research firm offers an incentive to persons in the mall, such as those participating in mall intercept interviews, who would be observed as they interact with the promotional materials in artificial store.

Accepted Answer

The marketing research firm is setting u

Question 9

The "treatment" is also referred to as which of the following?

Accepted Answer

A)  increase in sales 
B)  change in market share 
C)  gross margin 
D)  independent variable 
E)  none of the above 
A)  increase in sales 
B)  change in market share 
C)  gross margin 
D)  independent variable 
E)  none of the above

Question 10

Field experiments in marketing are conducted in the actual marketplace.

Accepted Answer

A) True 
 B)False

Question 11

Laboratory experiments are usually conducted in uncontrolled settings.

Accepted Answer

A) True 
 B)False

Question 12

Research that is designed to determine whether a change in one variable likely caused change in another variable is referred to as _______________.
a. exploratory research
b. causal research
c. descriptive research
d. none of the above

Accepted Answer

The answer of Research that is designed to determine whether...

Question 13

Correlation is proof of causation.

Accepted Answer

A) True 
 B)False

Question 14

Which of the following is not a precondition for causation?

Accepted Answer

A)  the effect variable 
B)  correlation 
C)  appropriate time order of occurrence 
D)  elimination of other possible causal factors 
E)  All of the above are preconditions for causation. 
A)  the effect variable 
B)  correlation 
C)  appropriate time order of occurrence 
D)  elimination of other possible causal factors 
E)  All of the above are preconditions for causation.

Question 15

In order to show that variable A causes variable B, A must occur:

Accepted Answer

A)  after B. 
B)  before B. 
C)  simultaneously with B. 
D)  none of the above 
A)  after B. 
B)  before B. 
C)  simultaneously with B. 
D)  none of the above

Question 16

__________ refers to changes in subjects throughout the course of the experiment that are a function of time, such as getting older, tiring, etc.

Accepted Answer

A)  Maturation 
B)  History 
C)  Selection bias 
D)  Mortality 
E)  none of the above 
A)  Maturation 
B)  History 
C)  Selection bias 
D)  Mortality 
E)  none of the above

Question 17

Two variables must be correlated to be causally related.

Accepted Answer

A) True 
 B)False

Question 18

This true experimental design involves random assignment of subjects to experimental and control groups, but no premeasurement of the dependent variable.

Accepted Answer

A)  Solomon four-group design 
B)  before and after with control group 
C)  after only with control group 
D)  one group pretest and posttest design 
E)  none of the above 
A)  Solomon four-group design 
B)  before and after with control group 
C)  after only with control group 
D)  one group pretest and posttest design 
E)  none of the above

Question 19

Test markets are which of the following type of experiment?

Accepted Answer

A)  controlled experiment 
B)  exploratory experiment 
C)  field experiment 
D)  laboratory experiment 
E)  none of the above 
A)  controlled experiment 
B)  exploratory experiment 
C)  field experiment 
D)  laboratory experiment 
E)  none of the above

Question 20

Simulated Test markets can normally be conducted more quickly, at lower cost, and produce highly predictive results.

Accepted Answer

A) True 
 B)False

When respondents drop out of an experiment before it is completed, this is referred to as ________________.

Experiments are especially effective in showing causality because they are able to do what?

Which of the following types of research allows the researcher to show causation?

Sales are a common dependent variable in marketing experiments.

The extent to which the results of an experiment can be generalized to represent what would happen in a population is referred to as internal validity.

In an experiment where the marketer is interested in finding out the impact of shelf position on a product's sales, the shelf position is considered the __________variable.

Which of the following is not a benefit of test marketing?

The "treatment" is also referred to as which of the following?

Field experiments in marketing are conducted in the actual marketplace.

Laboratory experiments are usually conducted in uncontrolled settings.

Research that is designed to determine whether a change in one variable likely caused change in another variable is referred to as _______________. a. exploratory research b. causal research c. descriptive research d. none of the above

Correlation is proof of causation.

Which of the following is not a precondition for causation?

In order to show that variable A causes variable B, A must occur:

__________ refers to changes in subjects throughout the course of the experiment that are a function of time, such as getting older, tiring, etc.

Two variables must be correlated to be causally related.

This true experimental design involves random assignment of subjects to experimental and control groups, but no premeasurement of the dependent variable.

Test markets are which of the following type of experiment?

Simulated Test markets can normally be conducted more quickly, at lower cost, and produce highly predictive results.

Problem Definition and the Research Process

Secondary Data and Databases

Qualitative Research

Traditional Survey Research

Online Marketing Research

Primary Data Collection: Observation

The Concept of Measurement and Attitude Scales

Questionnaire Design

Basic Sampling Issues

Sample Size Determination

Data Processing, Data Analysis, and Statistical Testing

More Powerful Statistical Methods

Communicating Results and Managing Marketing Research

Filters

Exam 8: Primary Data Collection: Experimentation and Test Markets

When respondents drop out of an experiment before it is completed, this is referred to as ________________.

Experiments are especially effective in showing causality because they are able to do what?

Which of the following types of research allows the researcher to show causation?

Sales are a common dependent variable in marketing experiments.

The extent to which the results of an experiment can be generalized to represent what would happen in a population is referred to as internal validity.

In an experiment where the marketer is interested in finding out the impact of shelf position on a product's sales, the shelf position is considered the __________variable.

Which of the following is not a benefit of test marketing?

The "treatment" is also referred to as which of the following?

Field experiments in marketing are conducted in the actual marketplace.

Laboratory experiments are usually conducted in uncontrolled settings.

Research that is designed to determine whether a change in one variable likely caused change in another variable is referred to as _______________. a. exploratory research b. causal research c. descriptive research d. none of the above

Correlation is proof of causation.

Which of the following is not a precondition for causation?

In order to show that variable A causes variable B, A must occur:

__________ refers to changes in subjects throughout the course of the experiment that are a function of time, such as getting older, tiring, etc.

Two variables must be correlated to be causally related.

This true experimental design involves random assignment of subjects to experimental and control groups, but no premeasurement of the dependent variable.

Test markets are which of the following type of experiment?

Simulated Test markets can normally be conducted more quickly, at lower cost, and produce highly predictive results.

Problem Definition and the Research Process

Secondary Data and Databases

Qualitative Research

Traditional Survey Research

Online Marketing Research

Primary Data Collection: Observation

The Concept of Measurement and Attitude Scales

Questionnaire Design

Basic Sampling Issues

Sample Size Determination

Data Processing, Data Analysis, and Statistical Testing

More Powerful Statistical Methods

Communicating Results and Managing Marketing Research

Filters