Question 1

Marketing researchers might view a respondent whose family works in marketing as a security threat.

Accepted Answer

A) True 
 B)False

Question 2

Developing an appropriate sampling frame is often one of the easiest things that a researcher faces.

Accepted Answer

A) True 
 B)False

Question 3

Stratified samples are found from nonprobability sampling.

Accepted Answer

A) True 
 B)False

Question 4

_________________ samples are those in which specific elements from the population have been selected in a nonrandom manner.

Accepted Answer

A)  random-digit dialing 
B)  probability samples 
C)  nonprobability samples 
D)  none of the above 
A)  random-digit dialing 
B)  probability samples 
C)  nonprobability samples 
D)  none of the above

Question 5

The first step in developing a sampling plan is ______________.
a. Identify a sampling frame
b. Select a sampling method
c. Determine a sample size
d. Define the population of interest

Accepted Answer

The answer of The first step in developing a sampling...

Question 6

The size of the population is needed in order to compute a skip interval.

Accepted Answer

A) True 
 B)False

Question 7

Stratified random samples are often confused with which of the following nonprobability sampling techniques?

Accepted Answer

A)  quota 
B)  convenience 
C)  judgment 
D)  snowball 
E)  none of the above 
A)  quota 
B)  convenience 
C)  judgment 
D)  snowball 
E)  none of the above

Marketing researchers might view a respondent whose family works in marketing as a security threat.

Developing an appropriate sampling frame is often one of the easiest things that a researcher faces.

Stratified samples are found from nonprobability sampling.

_________________ samples are those in which specific elements from the population have been selected in a nonrandom manner.

The first step in developing a sampling plan is ______________. a. Identify a sampling frame b. Select a sampling method c. Determine a sample size d. Define the population of interest

The size of the population is needed in order to compute a skip interval.

Stratified random samples are often confused with which of the following nonprobability sampling techniques?

Problem Definition and the Research Process

Secondary Data and Databases

Qualitative Research

Traditional Survey Research

Online Marketing Research

Primary Data Collection: Observation

Primary Data Collection: Experimentation and Test Markets

The Concept of Measurement and Attitude Scales

Questionnaire Design

Sample Size Determination

Data Processing, Data Analysis, and Statistical Testing

More Powerful Statistical Methods

Communicating Results and Managing Marketing Research

Filters

Exam 11: Basic Sampling Issues

Marketing researchers might view a respondent whose family works in marketing as a security threat.

Developing an appropriate sampling frame is often one of the easiest things that a researcher faces.

Stratified samples are found from nonprobability sampling.

_________________ samples are those in which specific elements from the population have been selected in a nonrandom manner.

The first step in developing a sampling plan is ______________. a. Identify a sampling frame b. Select a sampling method c. Determine a sample size d. Define the population of interest

The size of the population is needed in order to compute a skip interval.

Stratified random samples are often confused with which of the following nonprobability sampling techniques?

Problem Definition and the Research Process

Secondary Data and Databases

Qualitative Research

Traditional Survey Research

Online Marketing Research

Primary Data Collection: Observation

Primary Data Collection: Experimentation and Test Markets

The Concept of Measurement and Attitude Scales

Questionnaire Design

Sample Size Determination

Data Processing, Data Analysis, and Statistical Testing

More Powerful Statistical Methods

Communicating Results and Managing Marketing Research

Filters