Question 1

Which of the following sampling methods, if properly invoked, will produce projectable results?

Accepted Answer

A)  quota 
B)  convenience 
C)  systematic 
D)  snowball 
E)  stratified quota 
A)  quota 
B)  convenience 
C)  systematic 
D)  snowball 
E)  stratified quota

Question 2

A population parameter is a value that defines a true characteristic of a total population.

Accepted Answer

A) True 
 B)False

Question 3

Under the right circumstances and all other things equal, _________ produces the most efficient samples and provides the most precise or reliable estimates for a given sample size.

Accepted Answer

A)  Proportional stratified allocation 
B)  Disproportional stratified allocation 
C)  Optimal allocation 
D)  B & C 
E)  None of the above 
A)  Proportional stratified allocation 
B)  Disproportional stratified allocation 
C)  Optimal allocation 
D)  B & C 
E)  None of the above

Question 4

Population and universe can be used interchangeably.

Accepted Answer

A) True 
 B)False

Question 5

Ideal census conditions are seldom available, even when the population is very small.

Accepted Answer

A) True 
 B)False

Question 6

Simple random sampling is often used as a substitute for systematic sampling.

Accepted Answer

A) True 
 B)False

Question 7

Looking for parents of elementary age children who returned to school and achieved an undergraduate degree after their children were enrolled in elementary school is a very specific and potentially limited pool. Identifying 100 or more and asking them to help you identify more potential respondents is considered a ___________________.

Accepted Answer

A)  .cluster 
B)  systematic 
C)  stratified 
D)  snowball 
E)  none of the above 
A)  .cluster 
B)  systematic 
C)  stratified 
D)  snowball 
E)  none of the above

Question 8

Probability samples are more popular in marketing research than nonprobability samples.

Accepted Answer

A) True 
 B)False

Question 9

The key to making accurate predictions about the characteristics or behavior of a large population on the basis of a relatively small sample lies in the way in which individuals are selected for the sample.

Accepted Answer

A) True 
 B)False

Question 10

The process for obtaining information from a group is __________________.

Accepted Answer

A)  a questionnaire 
B)  a survey 
C)  a measure 
D)  a sampling 
A)  a questionnaire 
B)  a survey 
C)  a measure 
D)  a sampling

Question 11

The population for a study must be defined in terms of numbers.

Accepted Answer

A) True 
 B)False

Question 12

In a ___________, data are obtained from or about every member of the population of interest, while in a ______________, information is obtained from or about a part of the population and used to make estimates about various characteristics of the total population.

Accepted Answer

A)  Sample, census 
B)  Sample, study 
C)  Census, sample 
D)  Census, study 
A)  Sample, census 
B)  Sample, study 
C)  Census, sample 
D)  Census, study

Question 13

The final step in the sampling process is execution of the operational sampling plan.

Accepted Answer

A) True 
 B)False

Question 14

A shortcoming of Internet surveys relative to other modes of data collection is the need to input the data into a database after it has been collected.

Accepted Answer

A) True 
 B)False

Question 15

Describe a snowball sampling. Give an example of a situation in which you might use this type of sample. Be sure to include any problems associated with this type of sample.

Accepted Answer

Snowball samples are used to select addi

Question 16

If the researcher is expecting different responses between males and females in a study, which type of sample might be most useful?

Accepted Answer

A)  judgment 
B)  snowball 
C)  stratified random 
D)  systematic random 
E)  none of the above 
A)  judgment 
B)  snowball 
C)  stratified random 
D)  systematic random 
E)  none of the above

Question 17

A judgment sample enables the researcher to make statistical inferences about population values.

Accepted Answer

A) True 
 B)False

Question 18

The key to making accurate predictions about the characteristics of a large population lies in the way_________________.

Accepted Answer

A)  the questions are worded 
B)  the survey is compiled 
C)  the survey is evaluated 
D)  the population is sampled 
A)  the questions are worded 
B)  the survey is compiled 
C)  the survey is evaluated 
D)  the population is sampled

Question 19

How is the Internet population different from the general population?

Accepted Answer

A)  richer 
B)  more likely to be white 
C)  more likely to be male 
D)  more tech-savvy 
E)  all of the above 
A)  richer 
B)  more likely to be white 
C)  more likely to be male 
D)  more tech-savvy 
E)  all of the above

Question 20

________________ samples must be selected in such a way that every element of the population has a known and equal chance of being selected.

Accepted Answer

A)  Cluster 
B)  Simple random 
C)  Convenience 
D)  Systematic random 
E)  Stratified random 
A)  Cluster 
B)  Simple random 
C)  Convenience 
D)  Systematic random 
E)  Stratified random

Which of the following sampling methods, if properly invoked, will produce projectable results?

A population parameter is a value that defines a true characteristic of a total population.

Under the right circumstances and all other things equal, _________ produces the most efficient samples and provides the most precise or reliable estimates for a given sample size.

Population and universe can be used interchangeably.

Ideal census conditions are seldom available, even when the population is very small.

Simple random sampling is often used as a substitute for systematic sampling.

Probability samples are more popular in marketing research than nonprobability samples.

The key to making accurate predictions about the characteristics or behavior of a large population on the basis of a relatively small sample lies in the way in which individuals are selected for the sample.

The process for obtaining information from a group is __________________.

The population for a study must be defined in terms of numbers.

In a _, data are obtained from or about every member of the population of interest, while in a ____, information is obtained from or about a part of the population and used to make estimates about various characteristics of the total population.

The final step in the sampling process is execution of the operational sampling plan.

A shortcoming of Internet surveys relative to other modes of data collection is the need to input the data into a database after it has been collected.

Describe a snowball sampling. Give an example of a situation in which you might use this type of sample. Be sure to include any problems associated with this type of sample.

If the researcher is expecting different responses between males and females in a study, which type of sample might be most useful?

A judgment sample enables the researcher to make statistical inferences about population values.

The key to making accurate predictions about the characteristics of a large population lies in the way_________________.

How is the Internet population different from the general population?

________________ samples must be selected in such a way that every element of the population has a known and equal chance of being selected.

Problem Definition and the Research Process

Secondary Data and Databases

Qualitative Research

Traditional Survey Research

Online Marketing Research

Primary Data Collection: Observation

Primary Data Collection: Experimentation and Test Markets

The Concept of Measurement and Attitude Scales

Questionnaire Design

Sample Size Determination

Data Processing, Data Analysis, and Statistical Testing

More Powerful Statistical Methods

Communicating Results and Managing Marketing Research

Filters

Exam 11: Basic Sampling Issues

Which of the following sampling methods, if properly invoked, will produce projectable results?

A population parameter is a value that defines a true characteristic of a total population.

Under the right circumstances and all other things equal, _________ produces the most efficient samples and provides the most precise or reliable estimates for a given sample size.

Population and universe can be used interchangeably.

Ideal census conditions are seldom available, even when the population is very small.

Simple random sampling is often used as a substitute for systematic sampling.

Probability samples are more popular in marketing research than nonprobability samples.

The key to making accurate predictions about the characteristics or behavior of a large population on the basis of a relatively small sample lies in the way in which individuals are selected for the sample.

The process for obtaining information from a group is __________________.

The population for a study must be defined in terms of numbers.

In a ___________, data are obtained from or about every member of the population of interest, while in a ______________, information is obtained from or about a part of the population and used to make estimates about various characteristics of the total population.

The final step in the sampling process is execution of the operational sampling plan.

A shortcoming of Internet surveys relative to other modes of data collection is the need to input the data into a database after it has been collected.

Describe a snowball sampling. Give an example of a situation in which you might use this type of sample. Be sure to include any problems associated with this type of sample.

If the researcher is expecting different responses between males and females in a study, which type of sample might be most useful?

A judgment sample enables the researcher to make statistical inferences about population values.

The key to making accurate predictions about the characteristics of a large population lies in the way_________________.

How is the Internet population different from the general population?

________________ samples must be selected in such a way that every element of the population has a known and equal chance of being selected.

Problem Definition and the Research Process

Secondary Data and Databases

Qualitative Research

Traditional Survey Research

Online Marketing Research

Primary Data Collection: Observation

Primary Data Collection: Experimentation and Test Markets

The Concept of Measurement and Attitude Scales

Questionnaire Design

Sample Size Determination

Data Processing, Data Analysis, and Statistical Testing

More Powerful Statistical Methods

Communicating Results and Managing Marketing Research

Filters

In a _, data are obtained from or about every member of the population of interest, while in a ____, information is obtained from or about a part of the population and used to make estimates about various characteristics of the total population.