Exam 13: Pricing Decisions and Cost Management

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The target rate of return on investment the percentage used to markup the cost to an acceptable selling price.

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Marcon Tech Corp. ,currently sells radios for $7,000.It has costs of $5,400.A competitor is bringing a new radio to market that will sell for $6,850.Management believes it must lower the price to $6,850 to compete in the market for radios.The marketing department believes that the new price will cause sales to increase by 10%,even with a new competitor in the market.Marcon's sales are currently 1,000 radios per year. Required: a.What is the target cost for the new target price if target operating income is 20% of sales? b.What is the change in operating income if marketing department is correct and only the sales price is changed? c.What is the target cost if the company wants to maintain its same income level,and marketing department is correct in its estimation?

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Rework is an example of a value-added cost.

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An understanding of life-cycle costs can lead to which of the following?

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To comply with antitrust laws,a company must not engage in predatory pricing,dumping,or collusive pricing which lessen competition,put another company at a competitive disadvantage,or harm consumers.

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Supervision costs can have both value-added and non-value-added components.

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The amount of a markup percentage that customers are willing to pay is usually higher when which of the following conditions exist?

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For a company operating in a perfectly competitive market,cost information affects the pricing decisions of the company.

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Managers need to understand customers because ________.

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Golden Generator Supply is approached by Mr.Stephen,a new customer,to fulfill a large one-time-only special order for a product similar to one offered to regular customers.Golden Generator Supply has excess capacity.The following per unit data apply for sales to regular customers: Direct materials \ 1900.00 Direct manufacturing labor 120.00 Variable manufacturing support 210.00 Fixed manufacturing support Total manufacturing costs 2400.00 Markup (25\% of total manufacturing costs) Estimated selling price \ 3000.00 If Golden Generator Supply accepts the order at $2640,what is the amount contributed towards fixed costs and profit on a sales order of 1600 units?

(Multiple Choice)
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Golden Generator Supply is approached by Mr.Stephen,a new customer,to fulfill a large one-time-only special order for a product similar to one offered to regular customers.Golden Generator Supply has excess capacity.The following per unit data apply for sales to regular customers: Golden Generator Supply is approached by Mr.Stephen,a new customer,to fulfill a large one-time-only special order for a product similar to one offered to regular customers.Golden Generator Supply has excess capacity.The following per unit data apply for sales to regular customers:   If Mr.Stephen wanted a long-term commitment,and not a one-time-only special order,for supplying this product,calculate the most likely price to be quoted assuming the markup remains the same? If Mr.Stephen wanted a long-term commitment,and not a one-time-only special order,for supplying this product,calculate the most likely price to be quoted assuming the markup remains the same?

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At what point are direct material costs per unit "locked in"?

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The value customers place on a product and the prices charged for competing products affect demand and the cost of producing and delivering the product affect supply.

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Which of the following is an example of value added cost?

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Managing environmental costs is an example of life-cycle costing and value engineering.

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The product strategy in which companies first determine the price at which they can sell a new product and then design a product that can be produced at a low enough cost to provide adequate operating income is referred to as ________.

(Multiple Choice)
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Ocean Grove Vending Company has invested $1,450,000 in a plant to make vending machines.The target operating income desired from the plant is $362,500 annually.The company plans annual sales of 1500 vending machines at a selling price of $1000 each. What is the markup percentage as a percentage of cost for Ocean Grove Vending Company?

(Multiple Choice)
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Companies operating in competitive markets should ideally use cost-plus approach to pricing.

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A company operating in a perfectly competitive market has more leeway to set higher prices than a firm that is a monopolist.

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Two different approaches to pricing decisions are market based and cost-plus.

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