Exam 15: Using Persuasive Strategies

When attempting to persuade an audience that is neutral,you should

What are the five steps of the motivated sequence strategy?

The type of credibility established by giving careful thought to your appearance,establishing eye contact,and having your credentials as well as accomplishments presented to the audience is known as _____ credibility.

List and provide an example of three different types of fallacies.

A three-part argument that consists of a major premise,a minor premise,and a conclusion is known as

A speaker who attempts to gain power or control over others by using impassioned emotional pleas and appealing to listeners' prejudices is known as a

Explain the three elements of a syllogism and give an example of each.

In a speech to the neighborhood watch group,Mr.Simmons made the following statement: "If you see someone running down the sidewalk in our neighborhood and you don't recognize that person,you can assume that person has committed some type of crime.You must act immediately.Don't hesitate for a second.Call 911." Some members of the audience recognized this statement as an example of

_____ reasoning moves from a general statement of principle to a specific,certain conclusion.

Lonnie plans to speak to a group of real-estate developers to advocate a new zoning ordinance that would reduce the number of building permits granted in her community.She knows her listeners will undoubtedly have concerns about how the ordinance will affect their ability to build homes and make money,so she decides to organize her presentation by discussing these two obvious concerns and disproving them.Which organizational strategy is Lonnie using?

In Montana's persuasive speech against assisted suicide,she quoted the Bible,saying,"Thou shalt not kill." What type of appeal was Montana using in this speech?

As a Roman teacher of public speaking,Quintilian felt that effective public speakers should be

Non sequitur is Latin for "it does not follow."

List five tips for using emotion to persuade.

What is Aristotle's term for a speaker's credibility?

The bandwagon fallacy is a faulty cause-and-effect connection between two things or events.

When speakers attempt to persuade without adequate evidence or use arguments that are irrelevant or inappropriate,they are using

What is the term for a conclusion reached based on available evidence or partial information?

The process of reasoning from a general statement or principle to a specific,certain conclusion is known as

What organizational strategy should you use when you are speaking to an apathetic audience or when listeners are not aware that an issue exists?