Exam 14: Understanding Principles of Persuasive Speaking
Explain the four different methods you can use to motivate listeners to respond to a persuasive message.
1)Use cognitive dissonance: telling listeners about existing problems or information that is inconsistent with their currently held beliefs or known information creates psychological discomfort.2)Use listeners' needs: people are motivated by unmet needs.The most basic needs are physiological,followed by safety needs,social needs,self-esteem needs,and finally,self-actualization needs.3)Use positive motivation: people will be more likely to change their thinking or pursue a particular course of action if they are convinced that good things will happen to them if they support what the speaker advocates.4)Use negative motivation: people seek to avoid pain and discomfort.They will be motivated to support what a speaker advocates if they are convinced that bad things will happen to them unless they do.
You want to do a speech on the importance of committing to a daily exercise routine,but you don't want to come across as though you were scolding the audience for not being more active.You simply want to uplift them,to make them feel good about their own potential,and to show them the health benefits of activity.If you do this,what persuasive strategy will you be using?
A
Beliefs are more deeply ingrained than values.
False
Aristotle used the term logos to refer to the use of appeals to emotion.
The classic theory that outlines basic human needs was developed by ______,who suggested that there is a hierarchy of needs that motivates everyone's behavior.
In her persuasive speech,Martha spoke about the possibility of dirty nuclear weapons being used against the United States by Iraq,Iran,and North Korea.She challenged her audience to monitor Senate hearings on the problem and to get involved by writing or emailing their legislators.What form of motivation did Martha successfully employ in her speech?
In the process of persuading your audience,which of the following is most difficult to change?
According to Maslow's theory,basic physiological needs have to be satisfied before people can be motivated by higher-level needs.
A _____ is a good result or something that creates a positive emotional response in the listener.
Motivation is the underlying internal force that drives people to achieve their goals.
In her persuasive speech,Tiphani says the following: "So,by using these simple steps,you will save time,money,and energy." What form of persuasive appeal is this?
The personal need to achieve our highest potential is known as the need for
If you present a pro-life speech and get the pro-choice listeners to feel uncomfortable with their positions,you have effectively used the persuasive technique of
_____ is the sense of mental discomfort that prompts a person to change when new information conflicts with previously organized thought patterns.
The most basic needs for all humans are ______ needs.Unless these needs are met,it will be difficult to motivate a listener to satisfy other needs.
Trying to change an audience's attitude is easier than attempting to change its' values.
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