Exam 2: Strategy

A firm that provides convenience and friendly service is pursuing a value proposition based on

The more unrelated the business units, the greater the role for the corporate office.

Convenience is an example of a value proposition.

Strategy can be used to set direction for the organization.

The corporate office typically sets strategic guidelines for the business units.

A related constrained corporate strategy occurs

A firm that focuses on convenience and delivery is competing on the basis of

Core Activities address which of the following questions?

In a highly diversified organization, there are numerous opportunities for the corporate office to add value.

Key activities for a firm that competes on the basis of differentiation are

In the hands of the general manager, strategy is a tool for

Key activities for firms that compete on the basis of cost would include

A penetration strategy suggests there is continuing growth in current markets.

A firm that focuses on image and design is competing on the basis of

For a healthcare organization, patient satisfaction is an example of a 'soft' business goal.

An organization that provides products at a lower price than its competitors is competing on the basis of

Functional strategy focuses on executing the business strategy.

A corporate strategy of better than 70% of revenues from a single business unit is

If less than 70 percent of revenue comes from any one business unit, a common corporate strategy will be

Three key functions for a firm that competes on the basis of its technology are