Exam 2: Strategy

What type of strategy presents new products to existing markets?

Organizational strategy is about winning in the marketplace.

Business strategy focuses on creating a competitive advantage within an industry.

With a harvest strategy, you would expect the level of investment in plant and equipment to be

10% annual growth is an example of an organizational goal.

A sound competitive strategy rests on

A firm that discounts and offers rebates is pursing a value proposition based on

The contribution of the corporate office to the success of the business units is expected to exceed the cost of the office.

Strategy is commonly considered to be a

An organization's value proposition answers the question

The key components of a business strategy are goals, product, market, and financing.

The product market component of strategy refers to

Every organization has an implied strategy.

The central challenge for corporate general management is in

Operational effectiveness can generate sustained profitability for an organization.

A 15% return on investment and a reduction in re-infection rates are examples of

Sharing corporate resources is an example of corporate cost synergy.

A conglomerate is an organization where the business units are highly integrated.

Operations that are common to all businesses are known as 'core activities'.

Corporate strategy can be recognized by the organization's