Question 1

Which of the following is an example of a product modification?

Accepted Answer

A)  changing the amount of management time spent overseeing production 
B)  changing the colour of a laundry detergent 
C)  increasing the number of distribution outlets 
D)  dropping a product from the product line 
A)  changing the amount of management time spent overseeing production 
B)  changing the colour of a laundry detergent 
C)  increasing the number of distribution outlets 
D)  dropping a product from the product line

Question 2

Websites for manufacturers such as General Electric,Toyota,and Benjamin Moore paint can provide these businesses with a nontraditional way to do which of the following?

Accepted Answer

A)  help their product brand names become generic 
B)  avoid income taxes on international sales 
C)  get away with deceptive market practices because the web is not regulated 
D)  generate brand awareness 
A)  help their product brand names become generic 
B)  avoid income taxes on international sales 
C)  get away with deceptive market practices because the web is not regulated 
D)  generate brand awareness

Question 3

Name and briefly describe six branding alternative strategies.

Accepted Answer

Generic products.A firm may decide not t

Question 4

Cultural traits can make a package design successful in one country and a failure in another.

Accepted Answer

A) True 
 B)False

Question 5

Walmart sells canned drinks under the brand name Sam's Choice.This is an example of what type of brand?

Accepted Answer

A)  family 
B)  manufacturer's 
C)  corporate 
D)  private 
A)  family 
B)  manufacturer's 
C)  corporate 
D)  private

Which of the following is an example of a product modification?

Websites for manufacturers such as General Electric,Toyota,and Benjamin Moore paint can provide these businesses with a nontraditional way to do which of the following?

Name and briefly describe six branding alternative strategies.

Cultural traits can make a package design successful in one country and a failure in another.

Walmart sells canned drinks under the brand name Sam's Choice.This is an example of what type of brand?

An Overview of Marketing

Strategic Planning for Competitive Advantage

Ethics and the Marketing Environment

Consumer Decision Making

Business Marketing

Segmenting and Targeting Markets

Decision Support Systems and Marketing Research

Developing and Managing Products

Services and Nonprofit Organization Marketing

Marketing Channels and Supply Chain Management

Retailing

Integrated Marketing Communications

Advertising and Public Relations

Sales Promotion and Personal Selling

Pricing Concepts

Setting the Right Price

Customer Relationship Management CRM

Marketing on the Web

Filters

Exam 8: Product Concepts

Which of the following is an example of a product modification?

Websites for manufacturers such as General Electric,Toyota,and Benjamin Moore paint can provide these businesses with a nontraditional way to do which of the following?

Name and briefly describe six branding alternative strategies.

Cultural traits can make a package design successful in one country and a failure in another.

Walmart sells canned drinks under the brand name Sam's Choice.This is an example of what type of brand?

An Overview of Marketing

Strategic Planning for Competitive Advantage

Ethics and the Marketing Environment

Consumer Decision Making

Business Marketing

Segmenting and Targeting Markets

Decision Support Systems and Marketing Research

Developing and Managing Products

Services and Nonprofit Organization Marketing

Marketing Channels and Supply Chain Management

Retailing

Integrated Marketing Communications

Advertising and Public Relations

Sales Promotion and Personal Selling

Pricing Concepts

Setting the Right Price

Customer Relationship Management CRM

Marketing on the Web

Filters