Exam 8: Product Concepts

Cinnamon Toast Crunch,Cocoa Puffs,and Trix cereals are now available with less sugar.Notices on the cereal boxes announce that these cereals now contain "75 percent less sugar." -Refer to Low-sugar Cereals.The notices are probably an example of what type of labelling?

Mia's new raincoat contains a label that reads Dry-clean only.What is this an example of?

Your boss has just told you to work on getting trademark protection for a new brand of backpack the firm has developed.The product is to be called the Thermos Pak and has a unique logo.Why do you tell your boss that this protection will be difficult?

Ever wonder how video game dragons were created? Or how the makers of the movie Perfect Storm created and filmed those gigantic waves? The same computers that performed these stunts have also helped design everything from jumbo jets to an ice-cream-bar shape that minimizes melting in the midday sun.And by giving doctors ways to locate tumours with pinpoint precision,these machines are instilling new hope in victims of once-inoperable brain cancer.It's all the work of the most magical computer maker on the planet,Silicon Graphics Inc.(SGI).Its engineering workstations and computer servers transform reams of data into 3-D images.In an industry marked by huge hype,SGI is the genuine article-a truly innovative company with clearly unique products. -Refer to Silicon Graphics,Inc.SGI wants to create a three-dimensional firearms training systems by using the same computer technology it currently uses.This training system would simulate actual situations by projecting images on screens and allow SWAT teams to practise their responses.It would be an example of which of the following?

An integral part of any package is its label.There are two basic labelling strategies.Name and describe each of the two strategies.

The Alberto Culver Company manufactures a wide variety of products from hairspray to seasonings.A large number of these products are intended for personal use.The company is divided into three key divisions: toiletries,household,and professional.The toiletries division sells hair care brands such as Alberto VO5,Alberto,and Bold Hold.Additionally,this division handles the FDS line of feminine deodorant products.The household division sells brands such as Mrs.Dash seasonings,Papa Dash salt substitute,Sugar Twin,and Static Guard.The professional division sells brands such as Tresemme,TCB,and Indola.Each of the brands listed above contains many individual products with varying formulations,such as the Alberto styling products,which include mousse,gel,spritz,spray-in conditioner,and hairspray. -Refer to Alberto Culver Company.Along with hair care products,Alberto Culver also markets Sugar Twin,Molly McButter,and Mrs.Dash salt-free seasoning.This is an abbreviated listing of which of the following?

Irwin was initially excited about his new career sales rep position with Forever Memorials.He soon began to recognize,however,that his work was really cut out for him.Selling tombstones (memorials or monuments)was tough work.What category of product was Irwin selling?

How is product mix width defined?

One common Christmas tradition in many households is the Claxton fruitcake.The fruitcake bakery in Claxton,Georgia,makes about 6 million pounds of fruitcake annually and has $12 million in sales.One fruitcake batch weighs 375 pounds.About 70 percent of that weight is fruits and nuts.A single batch is divided into 34 loaf pans that hold 11 pounds each.Loaves are cooked for 100 minutes at 375 degrees.The bakery can cook 6,000 pounds at a time.During the baking season (August-December),the bakery uses a tracker-trailer load of raisins daily.The suggested retail price of a one-pound Claxton fruitcake is $3.69. -Refer to Claxton Fruitcakes.Claxton is an example of which of the following brands?

BMW cars have a strong reputation for high quality,superior performance,and high resale value.What can BMW be said to have?

Product modification occurs when changes are made in how the product functions,the quality of the product is modified,or some aesthetic characteristic of the product is changed.

President's Choice Chocolate Chip Cookies are manufactured specifically for sale in Loblaws and sister retailer stores.President's Choice Cookies are an example of which of the following?

Sela needs to buy several pieces of luggage.While there are several different manufacturers of luggage,Sela believes all of them are basically alike.The only feature she is genuinely concerned about is low price.For Sela,as what type of product would luggage be classified?

One common Christmas tradition in many households is the Claxton fruitcake.The fruitcake bakery in Claxton,Georgia,makes about 6 million pounds of fruitcake annually and has $12 million in sales.One fruitcake batch weighs 375 pounds.About 70 percent of that weight is fruits and nuts.A single batch is divided into 34 loaf pans that hold 11 pounds each.Loaves are cooked for 100 minutes at 375 degrees.The bakery can cook 6,000 pounds at a time.During the baking season (August-December),the bakery uses a tracker-trailer load of raisins daily.The suggested retail price of a one-pound Claxton fruitcake is $3.69. -Refer to Claxton Fruitcakes.Fruitcake is all the bakery manufactures.In terms of dimensions of product offering,what does Claxton Bakery have?

Tyler wants the Coca-Cola Barbie by Mattel for her birthday.This Mattel product contains items with the Coca-Cola trademark,and Barbie is wearing an outfit in Coca-Cola red and white. -Refer to Barbie.Because both brands are receiving equal treatment,what is this most likely an example of?

The manufacturer of Winston cigarettes is introducing its Eco-Flask packaging,which is crush-proof,water-resistant,and curved to better fit in a shirt pocket. -Refer to Winston.What is Winston using its packaging primarily to do?

Distinguish between an implied warranty and an express warranty.Give one example of each.

James Hardie began selling fibre cement siding products in the United States in 1989 to leading builders,lumberyards,and home improvement centres.Even though ads guaranteed the product would not rot or crack for 50 years,many builders hated the product.It was heavy to install,and it showed every flaw in a bad framing job.In 1997,Hardie decided to run ads in traditional lifestyle magazines and emphasize the emotional appeal of houses made with strong,weather-resistance materials.As a result,consumers began to request that the product be used by their builders or remodellers.Trade ads were used to explain how builders could take advantage of this interest created by ads in lifestyle magazines.By 2000,the Hardieplank was the number-one brand siding in North America.James Hardie is now the third most recognized brand of building material in the world. -Refer to Hardie Siding Products.Since all of the siding products sold by Hardie are sold under the Hardie brand name,it is clear that the company uses what type of strategy?

Rexona is the number-one brand of deodorant brand worldwide. -When a company markets several different products under the same brand name,it is referred to as which of the following brands?

What two types of package labelling are commonly used today?