Exam 8: Product Concepts

Which of the following is a tangible feature of a product?

The Alberto Culver Company manufactures a wide variety of products from hairspray to seasonings.A large number of these products are intended for personal use.The company is divided into three key divisions: toiletries,household,and professional.The toiletries division sells hair care brands such as Alberto VO5,Alberto,and Bold Hold.Additionally,this division handles the FDS line of feminine deodorant products.The household division sells brands such as Mrs.Dash seasonings,Papa Dash salt substitute,Sugar Twin,and Static Guard.The professional division sells brands such as Tresemme,TCB,and Indola.Each of the brands listed above contains many individual products with varying formulations,such as the Alberto styling products,which include mousse,gel,spritz,spray-in conditioner,and hairspray. -Refer to Alberto Culver Company.All the products that Alberto Culver sells in each of its three divisions are from which of the following?

The leader in the industry of sports entertainment is World Wrestling Entertainment (formerly known as the World Wrestling Federation).When it opened a nightclub in New York City and partnered with Microsoft to create Xbox video game consoles,what did World Wrestling Entertainment expand?

What is the symbol in a brand that cannot be spoken?

The Alberto Culver Company manufactures a wide variety of products from hairspray to seasonings.A large number of these products are intended for personal use.The company is divided into three key divisions: toiletries,household,and professional.The toiletries division sells hair care brands such as Alberto VO5,Alberto,and Bold Hold.Additionally,this division handles the FDS line of feminine deodorant products.The household division sells brands such as Mrs.Dash seasonings,Papa Dash salt substitute,Sugar Twin,and Static Guard.The professional division sells brands such as Tresemme,TCB,and Indola.Each of the brands listed above contains many individual products with varying formulations,such as the Alberto styling products,which include mousse,gel,spritz,spray-in conditioner,and hairspray. -Refer to Alberto Culver Company.The toiletries,household,and professional divisions compose which of the following?

Hellman's is a brand name owned by Unilever.It is most often recognized as a brand of mayonnaise.When Unilever introduced Hellman's honey mustard,it was an example of what type of strategy?

Norman was spending "quality time" with his grandson Danny who was eagerly reading the BMW automobile website featuring the 400 horsepower M3 model.Norman remarked that he would have no use for that kind of power and performance but "in his youth" things would have been different.As far as Danny's grandfather is concerned,what would a BMW M3 be?

Comparisons between products are often quite difficult because they may have unique features and different levels of quality and price.These types of product are seen by consumers to differ in quality,style,suitability,and lifestyle compatibility.What products are they?

One common Christmas tradition in many households is the Claxton fruitcake.The fruitcake bakery in Claxton,Georgia,makes about 6 million pounds of fruitcake annually and has $12 million in sales.One fruitcake batch weighs 375 pounds.About 70 percent of that weight is fruits and nuts.A single batch is divided into 34 loaf pans that hold 11 pounds each.Loaves are cooked for 100 minutes at 375 degrees.The bakery can cook 6,000 pounds at a time.During the baking season (August-December),the bakery uses a tracker-trailer load of raisins daily.The suggested retail price of a one-pound Claxton fruitcake is $3.69. -Refer to Claxton Fruitcakes.There are numerous jokes about the indestructibility of fruitcake-many of them derogatory.To change its consumer image,Claxton periodically engages in public relations campaigns in which it describes fruitcakes in terms of family Christmas traditions.Attempts to move the fruitcake from being perceived by consumers as the butt of jokes to a comfort food is an example of what type of strategy?

Raye stopped at a convenience store to buy milk.While he was paying for his milk,he noticed a fresh doughnut display and bought two glazed doughnuts.In this example,what are the doughnuts?

Most people recognize Butterball as a brand of turkey. -Refer to Butterball.Which of the following includes fresh turkey breast cuts;turkey sausages;ground turkey;cold cuts;fresh marinated bone-in,boneless,and whole chicken;frozen chicken products;and Butterball stuffing and gravy mixes?

Choice Homes,Inc.built its reputation by building high-quality new homes,often at prices less than older ones.Choice Homes used mass purchasing power,innovative high-tech communications among employees to coordinate the building process,and other entrepreneurial strategies to hold costs down.Its homes are primarily targeted at first-time homeowners in an effort to get people out of apartments so they can experience the joy of home ownership for the same price as rent.Choice Homes later developed the "Choice Classic" brand name for higher-end homes targeted at wealthier dual-earner couples.The Choice Classic name was designed to capitalize on the reputation of Choice Homes,especially for current Choice home owners who are ready to "move up" to a larger home.Recently,Choice Homes started a third line of homes called "Reflections," which are expensive,custom-designed homes located in exclusive,prestigious neighbourhoods. -Refer to Choice Homes,Inc.Choice Homes is considering the development of a new category of small homes designed to replace low-income housing in the inner city.What does this strategy represent?

When the manufacturer of French's classic yellow mustard introduced French's Dijon mustard,French's Honey mustard,and French's Sweet Onion mustard,it was an example of cobranding.

You are the Canadian brand manager of the Fluffit family of products.The products include a wide variety of synthetic and natural stuffing materials for furniture cushions,sleeping bags,quilts,and winter coats.The brand is a favourite among home repair enthusiasts and hobbyists of various kinds.Your firm would like to enter several foreign markets.Name and describe the three major alternative brand name choices for this global strategy.Discuss the viability of each alternative for Fluffit.

What are products that consumers see as being basically the same,so consumers shop for the lowest price?

A Toronto diamond distributor has developed the first branded diamond called Hearts on Fire to help smaller retailers counter the volume jewellers' aggressive price discounting.What is this move meant to do?

Which of the following is one of the functions of universal product codes?

Crystal decided to add bicycling accessories,such as shoes,backpacks,and cycle repair kits,to her exclusive bicycle retail shop.What is Crystal adjusting?

Lands' End clothing catalogue retailer offers a satisfaction guarantee on all merchandise it sells.In other words,what sort of warranty does Lands' End give its customers?

Which of the following is the best example of a convenience product?