Question 1

The formulation of Coca-Cola is an example of a(n) _____.

Accepted Answer

A) copyright 
B) trademark 
C) trade secret 
D) patent 
E) inventor right 
A) copyright 
B) trademark 
C) trade secret 
D) patent 
E) inventor right C

Question 2

Intangible resources of a firm include the knowledge and skills of its employees, its reputation, and its property, plants, and equipment.

Accepted Answer

A) True 
 B)False  False

Question 3

Identify the five primary activities that are included in value chains.

Accepted Answer

Primary activities are actions that are directly involved in the creation and distribution of goods and services.Value chains include the following five primary activities:
-Inbound logistics refers to the arrival of raw materials.
-Operations refers to the actual production process.
-Outbound logistics tracks the movement of a finished product to customers.
-Attracting potential customers and convincing them to make purchases is the domain of marketing and sales.
-Service refers to the extent to which a firm provides assistance to their customers.

Question 4

Relative to their peers, best value supply chains focus on the total value added to the customer.

Accepted Answer

A) True 
 B)False

Question 5

To earn a(n) _____ from the U.S.Patent and Trademark Office, an inventor must demonstrate than an invention is new, non-obvious, and useful.

Accepted Answer

A) copyright 
B) trademark 
C) trade secret 
D) patent 
E) inventor right 
A) copyright 
B) trademark 
C) trade secret 
D) patent 
E) inventor right

Question 6

Which of the following is an example of a copyright?

Accepted Answer

A) Ric 
B) McDonald's golden arches 
C) The Nike swoosh 
D) The formulation of Coca-Cola 
E) Original artistic creations, like books 
A) Ric 
B) McDonald's golden arches 
C) The Nike swoosh 
D) The formulation of Coca-Cola 
E) Original artistic creations, like books

Question 7

Transaction cost economics is a theory that centers on just one element of business activity: the cost of creating a product and moving it to the customer.

Accepted Answer

A) True 
 B)False

Question 8

SWOT analysis examines the situation faced by the competitors in an industry.

Accepted Answer

A) True 
 B)False

Question 9

According to the resource-based theory, resources that provide a firm a sustained competitive advantage are rare:

Accepted Answer

A) dynamic, nonsubstitutable, and available. 
B) valuable, nonsubstitutable, and available. 
C) valuable, nonsubstitutable, and difficult to imitate. 
D) valuable, dynamic, and difficult to imitate. 
E) dynamic, distinctive, and difficult to imitate. 
A) dynamic, nonsubstitutable, and available. 
B) valuable, nonsubstitutable, and available. 
C) valuable, nonsubstitutable, and difficult to imitate. 
D) valuable, dynamic, and difficult to imitate. 
E) dynamic, distinctive, and difficult to imitate.

Question 10

Resource-based theory offers a complete framework for analyzing organizations.

Accepted Answer

A) True 
 B)False

Question 11

Which of the following theories for explaining a firm's competitiveness treats executives as the masters of their domains?

Accepted Answer

A) Resource-based theory 
B) Enactment 
C) Transaction cost economics 
D) Environmental determinism 
E) Institutional theory 
A) Resource-based theory 
B) Enactment 
C) Transaction cost economics 
D) Environmental determinism 
E) Institutional theory

Question 12

Trademarks:

Accepted Answer

A) are phrases, pictures, names, or symbols used to identify a particular organization. 
B) provide exclusive rights to the creators of original artistic works such as books, movies, songs, and screenplays. 
C) are legal decrees that protect inventions from direct imitation for a limited period of time. 
D) refer to formulas, practices, and designs that are central to a firm's business and that remain unknown to competitors. 
E) provide exclusive rights to the creators of formulas, practices, and designs and allow them to keep those a secret. 
A) are phrases, pictures, names, or symbols used to identify a particular organization. 
B) provide exclusive rights to the creators of original artistic works such as books, movies, songs, and screenplays. 
C) are legal decrees that protect inventions from direct imitation for a limited period of time. 
D) refer to formulas, practices, and designs that are central to a firm's business and that remain unknown to competitors. 
E) provide exclusive rights to the creators of formulas, practices, and designs and allow them to keep those a secret.

Question 13

To earn a patent from the U.S.Patent and Trademark Office, an inventor must demonstrate than an invention is new, non-obvious, and useful.

Accepted Answer

A) True 
 B)False

Question 14

Which of the following refer to formulas, practices, and designs that are central to a firm's business and that remain unknown to competitors?

Accepted Answer

A) Patents 
B) Copyrights 
C) Trademarks 
D) Trade secrets 
E) Inventor rights 
A) Patents 
B) Copyrights 
C) Trademarks 
D) Trade secrets 
E) Inventor rights

Question 15

A distinctive competence is a set of strategic resources that an organization owns.

Accepted Answer

A) True 
 B)False

Question 16

_____ provide exclusive rights to the creators of original artistic works such as books, movies, songs, and screenplays.

Accepted Answer

A) Patents 
B) Copyrights 
C) Trademarks 
D) Trade secrets 
E) Inventor rights 
A) Patents 
B) Copyrights 
C) Trademarks 
D) Trade secrets 
E) Inventor rights

Question 17

Which of the following qualities of an asset makes it a strategic resource for a business?

Accepted Answer

A) available 
B) dynamic 
C) tangible 
D) difficult to imitate 
E) competitive 
A) available 
B) dynamic 
C) tangible 
D) difficult to imitate 
E) competitive

Question 18

Companies develop intellectual property to eliminate the risk of substitution of resources by competitors.

Accepted Answer

A) True 
 B)False

Question 19

A resource is valuable to the extent that it helps a firm create strategies that capitalize on opportunities and ward off threats.

Accepted Answer

A) True 
 B)False

Question 20

Which of the following is a secondary activity that value chains include?

Accepted Answer

A) Inbound logistics 
B) Firm infrastructure 
C) Operations 
D) Service 
E) Marketing and sales 
A) Inbound logistics 
B) Firm infrastructure 
C) Operations 
D) Service 
E) Marketing and sales

The formulation of Coca-Cola is an example of a(n) _____.

Intangible resources of a firm include the knowledge and skills of its employees, its reputation, and its property, plants, and equipment.

Identify the five primary activities that are included in value chains.

Relative to their peers, best value supply chains focus on the total value added to the customer.

To earn a(n) _____ from the U.S.Patent and Trademark Office, an inventor must demonstrate than an invention is new, non-obvious, and useful.

Which of the following is an example of a copyright?

Transaction cost economics is a theory that centers on just one element of business activity: the cost of creating a product and moving it to the customer.

SWOT analysis examines the situation faced by the competitors in an industry.

According to the resource-based theory, resources that provide a firm a sustained competitive advantage are rare:

Resource-based theory offers a complete framework for analyzing organizations.

Which of the following theories for explaining a firm's competitiveness treats executives as the masters of their domains?

Trademarks:

To earn a patent from the U.S.Patent and Trademark Office, an inventor must demonstrate than an invention is new, non-obvious, and useful.

Which of the following refer to formulas, practices, and designs that are central to a firm's business and that remain unknown to competitors?

A distinctive competence is a set of strategic resources that an organization owns.

_____ provide exclusive rights to the creators of original artistic works such as books, movies, songs, and screenplays.

Which of the following qualities of an asset makes it a strategic resource for a business?

Companies develop intellectual property to eliminate the risk of substitution of resources by competitors.

A resource is valuable to the extent that it helps a firm create strategies that capitalize on opportunities and ward off threats.

Which of the following is a secondary activity that value chains include?

Mastering Strategy: Art and Science

Leading Strategically

Evaluating the External Environment

Selecting Business-Level Strategies

Supporting the Business-Level Strategy: Competitive and Cooperative Moves

Competing in International Markets

Selecting Corporate-Level Strategies

Executing Strategy Through Organizational Design

Leading an Ethical Organization: Corporate Governance, Corporate Ethics, and Social Responsibility

Filters

Exam 4: Managing Company Resources

The formulation of Coca-Cola is an example of a(n) _____.

Intangible resources of a firm include the knowledge and skills of its employees, its reputation, and its property, plants, and equipment.

Identify the five primary activities that are included in value chains.

Relative to their peers, best value supply chains focus on the total value added to the customer.

To earn a(n) _____ from the U.S.Patent and Trademark Office, an inventor must demonstrate than an invention is new, non-obvious, and useful.

Which of the following is an example of a copyright?

Transaction cost economics is a theory that centers on just one element of business activity: the cost of creating a product and moving it to the customer.

SWOT analysis examines the situation faced by the competitors in an industry.

According to the resource-based theory, resources that provide a firm a sustained competitive advantage are rare:

Resource-based theory offers a complete framework for analyzing organizations.

Which of the following theories for explaining a firm's competitiveness treats executives as the masters of their domains?

Trademarks:

To earn a patent from the U.S.Patent and Trademark Office, an inventor must demonstrate than an invention is new, non-obvious, and useful.

Which of the following refer to formulas, practices, and designs that are central to a firm's business and that remain unknown to competitors?

A distinctive competence is a set of strategic resources that an organization owns.

_____ provide exclusive rights to the creators of original artistic works such as books, movies, songs, and screenplays.

Which of the following qualities of an asset makes it a strategic resource for a business?

Companies develop intellectual property to eliminate the risk of substitution of resources by competitors.

A resource is valuable to the extent that it helps a firm create strategies that capitalize on opportunities and ward off threats.

Which of the following is a secondary activity that value chains include?

Mastering Strategy: Art and Science

Leading Strategically

Evaluating the External Environment

Selecting Business-Level Strategies

Supporting the Business-Level Strategy: Competitive and Cooperative Moves

Competing in International Markets

Selecting Corporate-Level Strategies

Executing Strategy Through Organizational Design

Leading an Ethical Organization: Corporate Governance, Corporate Ethics, and Social Responsibility

Filters