Question 1

A resource is _____ to the extent that it helps a firm create strategies that capitalize on opportunities and ward off threats.

Accepted Answer

A) rare 
B) difficult to imitate 
C) nonsubstitutable 
D) executable 
E) valuable 
A) rare 
B) difficult to imitate 
C) nonsubstitutable 
D) executable 
E) valuable

Question 2

The blend of 11 herbs and spices used in Kentucky Fried Chicken's original chicken recipe is an example of a(n) _____.

Accepted Answer

A) copyright 
B) trademark 
C) trade secret 
D) patent 
E) inventor right 
A) copyright 
B) trademark 
C) trade secret 
D) patent 
E) inventor right

Question 3

Which of the following is least likely to meet the criteria for strategic resources?

Accepted Answer

A) A firm's raw material inventory 
B) A firm's organizational culture 
C) A firm's reputation 
D) A firm's intellectual properties 
E) A firm's employees' skills 
A) A firm's raw material inventory 
B) A firm's organizational culture 
C) A firm's reputation 
D) A firm's intellectual properties 
E) A firm's employees' skills

Question 4

Which of the following theories for explaining a firm's competitiveness centers on just one element of business activity: whether it is cheaper for a firm to make or to buy the products that it needs?

Accepted Answer

A) Resource-based theory 
B) Enactment 
C) Transaction cost economics 
D) Environmental determinism 
E) Institutional theory 
A) Resource-based theory 
B) Enactment 
C) Transaction cost economics 
D) Environmental determinism 
E) Institutional theory

Question 5

Patents are legal decrees that protect inventions from direct imitation for a limited period of time.

Accepted Answer

A) True 
 B)False

Question 6

It would be simply too costly for an airline to pursue a backward integration strategy and enter the airplane manufacturing business.Which of the following theories for explaining a firm's competitiveness is most likely to give executives such insights?

Accepted Answer

A) Resource-based theory 
B) Enactment 
C) Transaction cost economics 
D) Environmental determinism 
E) Institutional theory 
A) Resource-based theory 
B) Enactment 
C) Transaction cost economics 
D) Environmental determinism 
E) Institutional theory

Question 7

Which of the following is also known as the four Ps of marketing and provides important insights into how to convince customers to purchase a firm's goods and services?

Accepted Answer

A) The marketing bible 
B) The marketing mix 
C) The marketing cocktail 
D) The marketing mantra 
E) The marketing gospel 
A) The marketing bible 
B) The marketing mix 
C) The marketing cocktail 
D) The marketing mantra 
E) The marketing gospel

Question 8

McDonald's golden arches, the Nike swoosh, and Apple's outline of an apple are examples of _____.

Accepted Answer

A) copyrights 
B) trademarks 
C) trade secrets 
D) patents 
E) inventor rights 
A) copyrights 
B) trademarks 
C) trade secrets 
D) patents 
E) inventor rights

Question 9

_____ is one of the four Ps of the marketing mix.

Accepted Answer

A) Process 
B) Physical evidence 
C) People 
D) Planning 
E) Price 
A) Process 
B) Physical evidence 
C) People 
D) Planning 
E) Price

Question 10

The four main types of intellectual property are patents, trademarks, copyrights, and trade secrets.

Accepted Answer

A) True 
 B)False

Question 11

The formulation of Dr.Pepper's is an example of a(n) _____.

Accepted Answer

A) copyright 
B) trademark 
C) trade secret 
D) patent 
E) inventor right 
A) copyright 
B) trademark 
C) trade secret 
D) patent 
E) inventor right

Question 12

Which of the following is one of the four Ps of the marketing mix?

Accepted Answer

A) Process 
B) Physical evidence 
C) People 
D) Promotion 
E) Planning 
A) Process 
B) Physical evidence 
C) People 
D) Promotion 
E) Planning

Question 13

Which of the following is an example of a patent?

Accepted Answer

A) Ric 
B) McDonald's golden arches 
C) The Nike swoosh 
D) The formulation of Coca-Cola 
E) Original artistic creations, like books 
A) Ric 
B) McDonald's golden arches 
C) The Nike swoosh 
D) The formulation of Coca-Cola 
E) Original artistic creations, like books

Question 14

Enactment and environmental determinism offer similar views on why some firms succeed and others fail.

Accepted Answer

A) True 
 B)False

Question 15

The four Ps of marketing are: product, price, place, and promotion.

Accepted Answer

A) True 
 B)False

Question 16

Differentiate between enactment and the environmental determinism.

Accepted Answer

Enactment treats executives as the maste

Question 17

A value chain differs from a supply chain in that a value chain:

Accepted Answer

A) is a system of people, activities, information, and resources involved in creating a product and moving it to the customer. 
B) charts the path by which products and services are created and eventually sold to customers. 
C) is a broader concept than a supply chain. 
D) concept is fixated on how fast products can be made available to consumers. 
E) creation requires the components of agility, adaptability, and alignment. 
A) is a system of people, activities, information, and resources involved in creating a product and moving it to the customer. 
B) charts the path by which products and services are created and eventually sold to customers. 
C) is a broader concept than a supply chain. 
D) concept is fixated on how fast products can be made available to consumers. 
E) creation requires the components of agility, adaptability, and alignment.

Question 18

_____ is one of the five secondary activities that value chains include.

Accepted Answer

A) Inbound logistics 
B) Technology 
C) Operations 
D) Service 
E) Marketing and sales 
A) Inbound logistics 
B) Technology 
C) Operations 
D) Service 
E) Marketing and sales

Question 19

Describe the four measures along which best value supply chains strive to excel.

Accepted Answer

Best value supply chains strive to excel

Question 20

Which of the following is one of the four components required for creating best value supply chains?

Accepted Answer

A) Strategic value chain management 
B) Adaptability 
C) Technology 
D) Diversification 
E) Operations 
A) Strategic value chain management 
B) Adaptability 
C) Technology 
D) Diversification 
E) Operations

A resource is _____ to the extent that it helps a firm create strategies that capitalize on opportunities and ward off threats.

The blend of 11 herbs and spices used in Kentucky Fried Chicken's original chicken recipe is an example of a(n) _____.

Which of the following is least likely to meet the criteria for strategic resources?

Which of the following theories for explaining a firm's competitiveness centers on just one element of business activity: whether it is cheaper for a firm to make or to buy the products that it needs?

Patents are legal decrees that protect inventions from direct imitation for a limited period of time.

It would be simply too costly for an airline to pursue a backward integration strategy and enter the airplane manufacturing business.Which of the following theories for explaining a firm's competitiveness is most likely to give executives such insights?

Which of the following is also known as the four Ps of marketing and provides important insights into how to convince customers to purchase a firm's goods and services?

McDonald's golden arches, the Nike swoosh, and Apple's outline of an apple are examples of _____.

_____ is one of the four Ps of the marketing mix.

The four main types of intellectual property are patents, trademarks, copyrights, and trade secrets.

The formulation of Dr.Pepper's is an example of a(n) _____.

Which of the following is one of the four Ps of the marketing mix?

Which of the following is an example of a patent?

Enactment and environmental determinism offer similar views on why some firms succeed and others fail.

The four Ps of marketing are: product, price, place, and promotion.

Differentiate between enactment and the environmental determinism.

A value chain differs from a supply chain in that a value chain:

_____ is one of the five secondary activities that value chains include.

Describe the four measures along which best value supply chains strive to excel.

Which of the following is one of the four components required for creating best value supply chains?

Mastering Strategy: Art and Science

Leading Strategically

Evaluating the External Environment

Selecting Business-Level Strategies

Supporting the Business-Level Strategy: Competitive and Cooperative Moves

Competing in International Markets

Selecting Corporate-Level Strategies

Executing Strategy Through Organizational Design

Leading an Ethical Organization: Corporate Governance, Corporate Ethics, and Social Responsibility

Filters

Exam 4: Managing Company Resources

A resource is _____ to the extent that it helps a firm create strategies that capitalize on opportunities and ward off threats.

The blend of 11 herbs and spices used in Kentucky Fried Chicken's original chicken recipe is an example of a(n) _____.

Which of the following is least likely to meet the criteria for strategic resources?

Which of the following theories for explaining a firm's competitiveness centers on just one element of business activity: whether it is cheaper for a firm to make or to buy the products that it needs?

Patents are legal decrees that protect inventions from direct imitation for a limited period of time.

It would be simply too costly for an airline to pursue a backward integration strategy and enter the airplane manufacturing business.Which of the following theories for explaining a firm's competitiveness is most likely to give executives such insights?

Which of the following is also known as the four Ps of marketing and provides important insights into how to convince customers to purchase a firm's goods and services?

McDonald's golden arches, the Nike swoosh, and Apple's outline of an apple are examples of _____.

_____ is one of the four Ps of the marketing mix.

The four main types of intellectual property are patents, trademarks, copyrights, and trade secrets.

The formulation of Dr.Pepper's is an example of a(n) _____.

Which of the following is one of the four Ps of the marketing mix?

Which of the following is an example of a patent?

Enactment and environmental determinism offer similar views on why some firms succeed and others fail.

The four Ps of marketing are: product, price, place, and promotion.

Differentiate between enactment and the environmental determinism.

A value chain differs from a supply chain in that a value chain:

_____ is one of the five secondary activities that value chains include.

Describe the four measures along which best value supply chains strive to excel.

Which of the following is one of the four components required for creating best value supply chains?

Mastering Strategy: Art and Science

Leading Strategically

Evaluating the External Environment

Selecting Business-Level Strategies

Supporting the Business-Level Strategy: Competitive and Cooperative Moves

Competing in International Markets

Selecting Corporate-Level Strategies

Executing Strategy Through Organizational Design

Leading an Ethical Organization: Corporate Governance, Corporate Ethics, and Social Responsibility

Filters