Exam 3: Evaluating the External Environment
Describe four scenarios that help to predict the likelihood that fierce rivalry will erupt between an industry's competitors.
Students may choose any four of the following five scenarios.
Competition is likely to be fierce between an industry's competitors if:
-the growth rate of demand for the industry's offerings is low, because a lack of new customers forces firms to compete more for existing customers.
-fixed costs in the industry are high, because firms will fight to have enough customers to cover these costs.
-competitors are not differentiated from each other, because this forces firms to compete based on price rather than based on the uniqueness of their offerings
-exit barriers in the industry are high, because firms do not have the option of leaving the industry gracefully.
-the industry in question is fragmented and the largest rivals control just a small fraction of the business.
New entrants are more likely to join an industry if:
A
Which of the following segments of PESTEL analysis includes elements such as tax policies and changes in trade restrictions and tariffs?
A
When unemployment rises, discretionary income plummets.That hurts businesses selling costly but non-essential goods.This example represents the _____ segment of PESTEL analysis.
A strategy that involves a supplier entering the industry that it supplies inputs to is referred to as:
PESTEL reflects the names of the six segments of the general environment: political, _____, environmental, and legal.
Buyers are more likely to be powerful relative to the firms from which they purchase goods and services if:
Suppliers are more likely to be powerful relative to the firms to which they sell their goods and services if:
Suppliers are more likely to be powerful relative to the firms to which they sell their goods and services if:
Rivalry tends to be fierce among an industry's competitors if the growth rate of demand for the industry's offerings is high.
Which of the following groups consists of a set of industry competitors that have similar characteristics to each other but differ in important ways from the members of other groups?
Buyers are more likely to be powerful relative to the firms from which they purchase goods and services if:
Which of the following is one of the five forces of Michael Porter's five forces analysis?
High industry concentration increases the chances of bitter rivalry between an industry's competitors.
Which of the following segments of PESTEL analysis is the "Moore's Law" associated with?
The likelihood of new entrants joining an industry is low if access to distribution channels is limited because:
The general environment, a component of the environment of an organization, is also called the:
Farmers rely heavily on cheap labor provided by illegal immigrants.A tightening of the immigration policy would reduce their profit margins and potentially increase the prices of agricultural products.For these farmers, this aspect of illegal immigration represents the _____ segment of PESTEL analysis.
Which of the following segments of PESTEL analysis includes cultural trends such as attitudes toward obesity and consumer activism?
The likelihood of new entrants joining an industry is high if differentiation among existing competitors is high.
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