Exam 1: Mastering Strategy: Art and Science
Exam 1: Mastering Strategy: Art and Science81 Questions
Exam 2: Leading Strategically85 Questions
Exam 3: Evaluating the External Environment76 Questions
Exam 4: Managing Company Resources83 Questions
Exam 5: Selecting Business-Level Strategies85 Questions
Exam 6: Supporting the Business-Level Strategy: Competitive and Cooperative Moves86 Questions
Exam 7: Competing in International Markets86 Questions
Exam 8: Selecting Corporate-Level Strategies89 Questions
Exam 9: Executing Strategy Through Organizational Design99 Questions
Exam 10: Leading an Ethical Organization: Corporate Governance, Corporate Ethics, and Social Responsibility88 Questions
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A _____ is an organization which grants the right to use its brand name, products, and processes to other organizations.
(Multiple Choice)
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Trends and events of the external environment seldom affect the overall state of an organization.
(True/False)
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Developing a viable business model requires that a firm sell goods or services for more than it costs the firm to create and distribute those goods.
(True/False)
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A(n) _____ fee refers to the percentage of franchisees' revenues paid to an organization which has granted the right to use its brand name, products, and processes.
(Multiple Choice)
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Roomz, a mid-range hotel, used to provide only food and accommodation facilities.It soon realized that most of its customers are foreign tourists who constantly ask for directions and advice on places to visit.The hotel then decided to start a travel desk which would help tourists select and visit places of historical and cultural significance.This is an example of a(n) _____ strategy.
(Multiple Choice)
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Strategy implementation entails crafting an effective organizational structure and corporate culture.
(True/False)
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Which of the following statements holds true for the book, "Competitive Strategy: Techniques for Analyzing Industries and Competitors"?
(Multiple Choice)
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Marty's, a clothing company, has a number of outlets that are owned and managed by private individuals.These outlets are allowed to use the brand name and products of the clothing line after paying a fee to Marty's.They also pay a part of their revenues to Marty's.Marty's is an example of a:
(Multiple Choice)
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Economies of _____ refer to a cost advantage that is created when a firm can produce a good or service at a lower per unit price due to producing the good or service in large quantities.
(Multiple Choice)
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Strategy formulation involves developing specific strategies and actions.
(True/False)
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One important aspect of a business model is providing customers with a good or service more cheaply than they can create it themselves.
(True/False)
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Who wrote the book, "The World is Flat: A Brief History of the Twenty-First Century"?
(Multiple Choice)
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A department store consistently keeps low prices, and this strategy helps the store to attract many customers.This is an example of a strategic:
(Multiple Choice)
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A company that manufactures soaps could not sell its products despite spending a good amount on advertisements.Therefore, management decided to use the concept of direct marketing.They thought of appointing a large number of salespersons who would do door-to-door selling of the product.This is an example of a strategic:
(Multiple Choice)
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Intended strategies are usually described in detail within an organization's strategic plan.
(True/False)
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