Exam 1: Introduction

A pathway allowing retailers and vendors to electronically exchange data and set criteria for re-ordering:

A business strategy designed to reduce inventory and shorten the cycle time for a product to be made,distributed,and sold.

In brand management which of the following is true?

List the seven core features of category management.

The person ultimately responsible for a category is the:

_______________ are often assigned to the category leader.

The purposes of category management are all but:

_______________ coined the term category management.

_______________ may be defined as a strategic management of product groups through trade partnerships which maximizes sales and profit while satisfying consumer and shopper needs.

The increase in sales for vendors due to category management is:

A detailed depiction of a display of computer images is a _______________.

One of the three core principles of category management is a focus of______________

A distinct,manageable group of products or services customers perceive as related or substitutes is a:

Which is not the role of a category advisor?

SBU stands for:

The retailer's overall _______________ should be implemented through category management.

With category management,unlike brand management the perspective of profit and margin generation is focused on the _______________.

When category management is successfully implemented vendors and retailers become:

A bar and numeric code enabling retailers and their partners to use technology to maintain and assess inventory:

Which of the following is NOT one of the reasons for implementing category management: