Exam 1: Introduction

List the criteria used by Progressive Grocer to determine the best category captains.

_______________ entails the application of marketing techniques to ensure the value of the brand by retaining and acquiring new customers.

Ultimately the _______________ makes the decision to accept,reject,or modify planograms.

The average increase in sales for retailers due to category management is:

Explain how the concept of category management in the context of a mall.

Loyalty cards assist retailers in determining all except:

In _______________ the category is more important than a single brand or stock keeping unit.

_______________ determine which brands and the sizes within the brands are included in the planogram.

A detailed depiction of a display of computer images or photographs:

_______________ is a distinct,manageable group of products or services customers perceive as related,or as substitutes.

When comparing how an electronics store defines a category as compared to a mass merchandiser,the most likely definitions are:

Which is NOT considered a problem in the category captain arrangement?

List and explain the three guiding principles of category management.

_______________ review planograms to determine if the planogram is fair to all vendors.

The average increase in sales attributed to category management for retailers is about _______________ and _______________ for manufacturers or vendors.

Explain the difference in brand management and category management.