Question 1

How has technology changed the marketing landscape?

Accepted Answer

The skill set of today's marketers is radically different from what was leveraged by the prior generation. Online channels have provided a way to track and monitor consumer activities, and firms are leveraging this insight to understand how to get the right product to the right customer, through the right channel, with the right message, at the right price, at the right time. Savvy firms are using social media to generate sales, improve their reputations, better serve customers, and innovate. Search engine marketing (SEM), search engine optimization (SEO), customer relationship management (CRM), personalization systems, and a sensitivity to managing the delicate balance between gathering and leveraging data and respecting consumer privacy are all central components of the new marketing toolkit.

Question 2

Sergey Brin and Larry Page were both twenty-something doctoral students at Stanford University when they founded:

Accepted Answer

A)  Yahoo! 
B)  YouTube. 
C)  Google. 
D)  Amazon. 
E)  Napster. 
A)  Yahoo! 
B)  YouTube. 
C)  Google. 
D)  Amazon. 
E)  Napster. C

Question 3

The _____ is a piece of U.S. legislation that raises executive and board responsibility and ties criminal penalties to certain accounting and financial violations.

Accepted Answer

A)  Civil Rights Act 
B)  Fair Labor Standards Act 
C)  Sherman Antitrust Act 
D)  Norris-LaGuardia Act 
E)  Sarbanes-Oxley Act 
A)  Civil Rights Act 
B)  Fair Labor Standards Act 
C)  Sherman Antitrust Act 
D)  Norris-LaGuardia Act 
E)  Sarbanes-Oxley Act E

Question 4

Steve Chen and Chad Hurley are credited as the founders of:

Accepted Answer

A)  Google. 
B)  Zappos. 
C)  Facebook. 
D)  YouTube. 
E)  Yahoo! 
A)  Google. 
B)  Zappos. 
C)  Facebook. 
D)  YouTube. 
E)  Yahoo!

Question 5

Oracle acquired the highest number of companies in the span of half a decade.

Accepted Answer

A) True 
 B)False

Question 6

Technology experts in the area of user-interface design specialize in technology for competitive advantage.

Accepted Answer

A) True 
 B)False

Question 7

The _____ department in an organization not only ensures that systems get built and keep running but also take on strategic roles targeted at proposing solutions for how technology can give the firm a competitive edge.

Accepted Answer

The answer of The _____ department in an organization not...

Question 8

Today's job seekers are writing résumés with keywords in mind, aware that the first cut is likely made by a database search program, not a human being.

Accepted Answer

A) True 
 B)False

Question 9

The rise of open source software has lowered computing costs for start-up and blue chip companies worldwide.

Accepted Answer

A) True 
 B)False

Question 10

Linus Torvals created the Linux operating system.

Accepted Answer

A) True 
 B)False

Question 11

A company uses radio frequency identification (RFID) tags to keep track of its inventory. This is an example of the impact of technology in the area of _____.

Accepted Answer

A)  accounting 
B)  operations 
C)  advertising 
D)  human resources 
E)  finance 
A)  accounting 
B)  operations 
C)  advertising 
D)  human resources 
E)  finance

Question 12

CPO is an acronym for _____.

Accepted Answer

chief priv

Question 13

Some of the radical changes brought about by new technologies include:

Accepted Answer

A)  the stagnation of advertising. 
B)  the proliferation of telecommunications into the hands of a few. 
C)  an increase in computing costs owing to the growth of licensed software. 
D)  an increase in the standards of corporate ethics. 
E)  the creation of an unprecedented set of security and espionage threats. 
A)  the stagnation of advertising. 
B)  the proliferation of telecommunications into the hands of a few. 
C)  an increase in computing costs owing to the growth of licensed software. 
D)  an increase in the standards of corporate ethics. 
E)  the creation of an unprecedented set of security and espionage threats.

Question 14

_____ was just twenty-one when he founded Apple.

Accepted Answer

The answer of _____ was just twenty-one when he founded...

Question 15

In two decades, _____ tech sector has grown from "almost nothing" to a $73 billion industry, expanding even during the recent global recession.

Accepted Answer

The answer of In two decades, _____ tech sector has...

Question 16

Firms are increasingly shifting spending from the Web to other media such as print, radio, and television as these are often easier to track and analyze.

Accepted Answer

A) True 
 B)False

Question 17

Provide a brief overview of the different careers in the area of information systems.

Accepted Answer

Students studying technology can leverag

Question 18

_____ has emerged as a catalyst for global change, with Facebook and Twitter playing key organizing roles in uprisings worldwide.

Accepted Answer

The answer of _____ has emerged as a catalyst for...

Question 19

Technology experts in the area of user-interface design:

Accepted Answer

A)  work to make sure systems are easy to use. 
B)  leverage technology to make firms more efficient. 
C)  specialize in technology for competitive advantage. 
D)  focus on effective back-up systems for critical business data. 
E)  provide direction on technology-related security issues. 
A)  work to make sure systems are easy to use. 
B)  leverage technology to make firms more efficient. 
C)  specialize in technology for competitive advantage. 
D)  focus on effective back-up systems for critical business data. 
E)  provide direction on technology-related security issues.

Question 20

The number of U.S. patent applications waiting approval has significantly declined in the past decade.

Accepted Answer

A) True 
 B)False

How has technology changed the marketing landscape?

Sergey Brin and Larry Page were both twenty-something doctoral students at Stanford University when they founded:

The _____ is a piece of U.S. legislation that raises executive and board responsibility and ties criminal penalties to certain accounting and financial violations.

Steve Chen and Chad Hurley are credited as the founders of:

Oracle acquired the highest number of companies in the span of half a decade.

Technology experts in the area of user-interface design specialize in technology for competitive advantage.

The _____ department in an organization not only ensures that systems get built and keep running but also take on strategic roles targeted at proposing solutions for how technology can give the firm a competitive edge.

Today's job seekers are writing résumés with keywords in mind, aware that the first cut is likely made by a database search program, not a human being.

The rise of open source software has lowered computing costs for start-up and blue chip companies worldwide.

Linus Torvals created the Linux operating system.

A company uses radio frequency identification (RFID) tags to keep track of its inventory. This is an example of the impact of technology in the area of _____.

CPO is an acronym for _____.

Some of the radical changes brought about by new technologies include:

_____ was just twenty-one when he founded Apple.

In two decades, _____ tech sector has grown from "almost nothing" to a $73 billion industry, expanding even during the recent global recession.

Firms are increasingly shifting spending from the Web to other media such as print, radio, and television as these are often easier to track and analyze.

Provide a brief overview of the different careers in the area of information systems.

_____ has emerged as a catalyst for global change, with Facebook and Twitter playing key organizing roles in uprisings worldwide.

Technology experts in the area of user-interface design:

The number of U.S. patent applications waiting approval has significantly declined in the past decade.

Strategy and Technology: Concepts and Frameworks for Understanding What Separates Winners From Losers

Zara: Fast Fashion From Savvy Systems

Netflix in Two Acts: the Making of an E-Commerce Giant and the Uncertain Future of Atoms to Bits

Moores Law and More: Fast, Cheap Computing, Disruptive Innovation, and What This Means for the Manager

Amazoncom: an Empire Stretching From Cardboard Box to Kindle to Cloud

Understanding Network Effects: Strategies for Competing in a Platform-Centric, Winner-Take-All World

Social Media, Peer Production, and Web 20

Facebook: Building a Business From the Social Graph

Understanding Software: a Primer for Managers

Software in Flux: Partly Cloudy and Sometimes Free

The Data Asset: Databases, Business Intelligence, Big Data, and Competitive Advantage

A Managers Guide to the Internet and Telecommunications

Information Security: Barbarians at the Gateway and Just About Everywhere Else

Google in Three Parts: Search, Online Advertising, and Beyond

Filters

Exam 1: Setting the Stage: Technology and the Modern Enterprise

How has technology changed the marketing landscape?

Sergey Brin and Larry Page were both twenty-something doctoral students at Stanford University when they founded:

The _____ is a piece of U.S. legislation that raises executive and board responsibility and ties criminal penalties to certain accounting and financial violations.

Steve Chen and Chad Hurley are credited as the founders of:

Oracle acquired the highest number of companies in the span of half a decade.

Technology experts in the area of user-interface design specialize in technology for competitive advantage.

The _____ department in an organization not only ensures that systems get built and keep running but also take on strategic roles targeted at proposing solutions for how technology can give the firm a competitive edge.

Today's job seekers are writing résumés with keywords in mind, aware that the first cut is likely made by a database search program, not a human being.

The rise of open source software has lowered computing costs for start-up and blue chip companies worldwide.

Linus Torvals created the Linux operating system.

A company uses radio frequency identification (RFID) tags to keep track of its inventory. This is an example of the impact of technology in the area of _____.

CPO is an acronym for _____.

Some of the radical changes brought about by new technologies include:

_____ was just twenty-one when he founded Apple.

In two decades, _____ tech sector has grown from "almost nothing" to a $73 billion industry, expanding even during the recent global recession.

Firms are increasingly shifting spending from the Web to other media such as print, radio, and television as these are often easier to track and analyze.

Provide a brief overview of the different careers in the area of information systems.

_____ has emerged as a catalyst for global change, with Facebook and Twitter playing key organizing roles in uprisings worldwide.

Technology experts in the area of user-interface design:

The number of U.S. patent applications waiting approval has significantly declined in the past decade.

Strategy and Technology: Concepts and Frameworks for Understanding What Separates Winners From Losers

Zara: Fast Fashion From Savvy Systems

Netflix in Two Acts: the Making of an E-Commerce Giant and the Uncertain Future of Atoms to Bits

Moores Law and More: Fast, Cheap Computing, Disruptive Innovation, and What This Means for the Manager

Amazoncom: an Empire Stretching From Cardboard Box to Kindle to Cloud

Understanding Network Effects: Strategies for Competing in a Platform-Centric, Winner-Take-All World

Social Media, Peer Production, and Web 20

Facebook: Building a Business From the Social Graph

Understanding Software: a Primer for Managers

Software in Flux: Partly Cloudy and Sometimes Free

The Data Asset: Databases, Business Intelligence, Big Data, and Competitive Advantage

A Managers Guide to the Internet and Telecommunications

Information Security: Barbarians at the Gateway and Just About Everywhere Else

Google in Three Parts: Search, Online Advertising, and Beyond

Filters