Question 1

Briefly describe Amazon Web Services (AWS).

Accepted Answer

AWS was introduced in 2006, although some offerings were available as early as 2002. AWS is just a single-digit percentage of Amazon's overall revenue, but it is already a multi-billion revenue-generator and the firm's fastest-growing business. Bezos has stated that he thinks AWS can eventually become as big as Amazon's retail business. The real goal of AWS was to monetize the firm's expertise in scalability and reliability and turn this into a revenue-generating business. The benefits of having an entire skilled division of technicians creating reliable, standard platforms that Amazon can then use itself (instead of buying these services from others) is also seen as a key benefit. Amazon Web Services, allows firms, and anyone with a credit card, to rent industrial-strength computing capacity on an as-needed basis. The best-known offerings are Amazon's EC2 (Elastic Computing Cloud), which provides the virtual equivalent of physical computing

Question 2

_____ is the founder of Amazon.

Accepted Answer

A)  Sam Walton 
B)  Jeff Bezos 
C)  Eric Koger 
D)  Nick Swinmurn 
E)  Nick Robertson 
A)  Sam Walton 
B)  Jeff Bezos 
C)  Eric Koger 
D)  Nick Swinmurn 
E)  Nick Robertson B

Question 3

Which of the following is the most liquid asset?

Accepted Answer

A)  Plant machinery 
B)  Retail locations 
C)  Goodwill 
D)  Cash 
E)  Office furniture 
A)  Plant machinery 
B)  Retail locations 
C)  Goodwill 
D)  Cash 
E)  Office furniture D

Question 4

Amazon got its start selling games online.

Accepted Answer

A) True 
 B)False

Question 5

Most Amazon warehouses are set up for full robotic automation.

Accepted Answer

A) True 
 B)False

Question 6

In order to automate profit-pushing hyper-efficiency, Amazon warehouses are powered by at least as much code as the firm's website.

Accepted Answer

A) True 
 B)False

Question 7

Which of the following is true of the Kindle?

Accepted Answer

A)  An individual, who owns a Kindle, cannot connect it to his Amazon account. 
B)  The Kindle is only about digitally reading books and not about linking customers to other physical products offered by Amazon. 
C)  By the holiday season of the product's second year, the number of Kindles sold began to decline steadily. 
D)  Amazon doesn't look to make money directly from Kindle hardware sales. 
E)  Amazon today sells fewer electronic books overall than their print counterparts. 
A)  An individual, who owns a Kindle, cannot connect it to his Amazon account. 
B)  The Kindle is only about digitally reading books and not about linking customers to other physical products offered by Amazon. 
C)  By the holiday season of the product's second year, the number of Kindles sold began to decline steadily. 
D)  Amazon doesn't look to make money directly from Kindle hardware sales. 
E)  Amazon today sells fewer electronic books overall than their print counterparts.

Question 8

Amazon went seven whole years without turning a profit.

Accepted Answer

A) True 
 B)False

Question 9

In Amazon, shelvers are in charge of:

Accepted Answer

A)  building one's order from a warehouse's inventory. 
B)  all the activities associated with the preventive maintenance of a warehouse. 
C)  placing items in available spaces. 
D)  signalling a warehouse 'problem solver' in the case of an issue in the warehouse. 
E)  keeping track of items that produce the most sales volume. 
A)  building one's order from a warehouse's inventory. 
B)  all the activities associated with the preventive maintenance of a warehouse. 
C)  placing items in available spaces. 
D)  signalling a warehouse 'problem solver' in the case of an issue in the warehouse. 
E)  keeping track of items that produce the most sales volume.

Question 10

Amazon Web Services came out of Amazon's desire to make money from the firm's excess computing capacity.

Accepted Answer

A) True 
 B)False

Question 11

A(n) _____ is a line of identifying text, assigned and retrieved by a given web server, and stored by your browser.

Accepted Answer

A)  domain 
B)  session bean 
C)  header 
D)  cookie 
E)  URL 
A)  domain 
B)  session bean 
C)  header 
D)  cookie 
E)  URL

Question 12

Over one-third of Amazon revenues come from the sale of media businesses that are rapidly shifting from atoms to bits.

Accepted Answer

A) True 
 B)False

Question 13

Which of the following products has contributed the most to the profits of Amazon?

Accepted Answer

A)  PS2 
B)  Wii 
C)  MacBook Pro 
D)  Kindle 
E)  iPod touch 
A)  PS2 
B)  Wii 
C)  MacBook Pro 
D)  Kindle 
E)  iPod touch

Question 14

Which of the following is a pillar of Amazon's business?

Accepted Answer

A)  Large selection 
B)  Niche customers 
C)  Infrastructure 
D)  Higher prices 
E)  Low brand assortment 
A)  Large selection 
B)  Niche customers 
C)  Infrastructure 
D)  Higher prices 
E)  Low brand assortment

Question 15

Which of the following strategies was followed by Amazon's founder?

Accepted Answer

A)  He focused more on Amazon's quarterly results. 
B)  He postponed profit harvesting. 
C)  He reduced warehousing capacity. 
D)  He consciously ignored cloud computing platforms. 
E)  He built e-commerce operations only for Amazon's customers in the United States. 
A)  He focused more on Amazon's quarterly results. 
B)  He postponed profit harvesting. 
C)  He reduced warehousing capacity. 
D)  He consciously ignored cloud computing platforms. 
E)  He built e-commerce operations only for Amazon's customers in the United States.

Question 16

Firms that can't generate cash quickly enough are referred to as having _____.

Accepted Answer

A)  liquidity problems 
B)  sugging problems 
C)  high inventory turns 
D)  stock-outs 
E)  vertical integration problems 
A)  liquidity problems 
B)  sugging problems 
C)  high inventory turns 
D)  stock-outs 
E)  vertical integration problems

Question 17

Amazon has significantly changed the cost-structure of the publishing industry.

Accepted Answer

A) True 
 B)False

Question 18

Amazon has always sold products directly to consumers.

Accepted Answer

A) True 
 B)False

Question 19

Which of the following statements is true?

Accepted Answer

A)  The concept of accounts payable is applicable only when a customer buys from a retailer. 
B)  The Amazon Associates program is the second largest affiliate marketing program in the world. 
C)  Amazon does not allow third-party sellers to sell products through its website. 
D)  Amazon has always sold products to customers using middlemen. 
E)  It is not uncommon for a big retailer like Amazon to be able to hold products for a month or longer without having to pay for them. 
A)  The concept of accounts payable is applicable only when a customer buys from a retailer. 
B)  The Amazon Associates program is the second largest affiliate marketing program in the world. 
C)  Amazon does not allow third-party sellers to sell products through its website. 
D)  Amazon has always sold products to customers using middlemen. 
E)  It is not uncommon for a big retailer like Amazon to be able to hold products for a month or longer without having to pay for them.

Question 20

If an author uses Amazon as a publisher, his titles will only be available through Kindle.

Accepted Answer

A) True 
 B)False

Briefly describe Amazon Web Services (AWS).

_____ is the founder of Amazon.

Which of the following is the most liquid asset?

Amazon got its start selling games online.

Most Amazon warehouses are set up for full robotic automation.

In order to automate profit-pushing hyper-efficiency, Amazon warehouses are powered by at least as much code as the firm's website.

Which of the following is true of the Kindle?

Amazon went seven whole years without turning a profit.

In Amazon, shelvers are in charge of:

Amazon Web Services came out of Amazon's desire to make money from the firm's excess computing capacity.

A(n) _____ is a line of identifying text, assigned and retrieved by a given web server, and stored by your browser.

Over one-third of Amazon revenues come from the sale of media businesses that are rapidly shifting from atoms to bits.

Which of the following products has contributed the most to the profits of Amazon?

Which of the following is a pillar of Amazon's business?

Which of the following strategies was followed by Amazon's founder?

Firms that can't generate cash quickly enough are referred to as having _____.

Amazon has significantly changed the cost-structure of the publishing industry.

Amazon has always sold products directly to consumers.

Which of the following statements is true?

If an author uses Amazon as a publisher, his titles will only be available through Kindle.

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Exam 6: Amazoncom: an Empire Stretching From Cardboard Box to Kindle to Cloud

Briefly describe Amazon Web Services (AWS).

_____ is the founder of Amazon.

Which of the following is the most liquid asset?

Amazon got its start selling games online.

Most Amazon warehouses are set up for full robotic automation.

In order to automate profit-pushing hyper-efficiency, Amazon warehouses are powered by at least as much code as the firm's website.

Which of the following is true of the Kindle?

Amazon went seven whole years without turning a profit.

In Amazon, shelvers are in charge of:

Amazon Web Services came out of Amazon's desire to make money from the firm's excess computing capacity.

A(n) _____ is a line of identifying text, assigned and retrieved by a given web server, and stored by your browser.

Over one-third of Amazon revenues come from the sale of media businesses that are rapidly shifting from atoms to bits.

Which of the following products has contributed the most to the profits of Amazon?

Which of the following is a pillar of Amazon's business?

Which of the following strategies was followed by Amazon's founder?

Firms that can't generate cash quickly enough are referred to as having _____.

Amazon has significantly changed the cost-structure of the publishing industry.

Amazon has always sold products directly to consumers.

Which of the following statements is true?

If an author uses Amazon as a publisher, his titles will only be available through Kindle.

Setting the Stage: Technology and the Modern Enterprise

Strategy and Technology: Concepts and Frameworks for Understanding What Separates Winners From Losers

Zara: Fast Fashion From Savvy Systems

Netflix in Two Acts: the Making of an E-Commerce Giant and the Uncertain Future of Atoms to Bits

Moores Law and More: Fast, Cheap Computing, Disruptive Innovation, and What This Means for the Manager

Understanding Network Effects: Strategies for Competing in a Platform-Centric, Winner-Take-All World

Social Media, Peer Production, and Web 20

Facebook: Building a Business From the Social Graph

Understanding Software: a Primer for Managers

Software in Flux: Partly Cloudy and Sometimes Free

The Data Asset: Databases, Business Intelligence, Big Data, and Competitive Advantage

A Managers Guide to the Internet and Telecommunications

Information Security: Barbarians at the Gateway and Just About Everywhere Else

Google in Three Parts: Search, Online Advertising, and Beyond

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