Exam 7: Amazoncom: an Empire Stretching From Cardboard Box to Kindle to Cloud
Exam 1: Setting the Stage: Technology and the Modern Enterprise56 Questions
Exam 2: Strategy and Technology: Concepts and Frameworks for Understanding What Separates Winners From Losers79 Questions
Exam 3: Zara: Fast Fashion From Savvy Systems65 Questions
Exam 4: Netflix in Two Acts: the Making of an E-Commerce Giant and the Uncertain Future of Atoms to Bits89 Questions
Exam 5: Moores Law and More: Fast, Cheap Computing and What This Means for the Manager71 Questions
Exam 6: Disruptive Technologies: Understanding the Giant Killers and Considerations for Avoiding Extinction34 Questions
Exam 7: Amazoncom: an Empire Stretching From Cardboard Box to Kindle to Cloud85 Questions
Exam 8: Understanding Network Effects: Strategies for Competing in a Platform-Centric, Winner-Take-All World73 Questions
Exam 9: Social Media, Peer Production, and Web 2.0106 Questions
Exam 10: The Sharing Economy, Collaborative Consumption, and Creating More Efficient Markets Through Technology32 Questions
Exam 11: Facebook: a Billion-Plus Users, the High-Stakes Move to Mobile, and Big Business From the Social Graph91 Questions
Exam 12: Rent the Runway: Entrepreneurs Expanding an Industry by Blending Tech with Fashion41 Questions
Exam 13: Understanding Software: a Primer for Managers75 Questions
Exam 14: Software in Flux: Open Source, Cloud, Vittualized and App-Driven Shifts80 Questions
Exam 15: The Data Asset: Databases, Business Intelligence, Analytics, Big Data, and Competitive Advantage92 Questions
Exam 16: A Managers Guide to the Internet and Telecommunications64 Questions
Exam 17: Information Security: Barbarians at the Gateway and Just About Everywhere Else89 Questions
Exam 18: Google in Three Parts: Search, Online Advertising, and an Alphabet of Opportunity134 Questions
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Amazon Echo refers to Amazon's audiobook division, an especially lucrative business because of the company's text-to-speech expertise.
Free
(True/False)
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(30)
Correct Answer:
False
Amazon does not open its website up to third-party sellers.
Free
(True/False)
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(31)
Correct Answer:
False
Which of the following is not a firm that has received an investment from Jeff Bezos?
Free
(Multiple Choice)
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(37)
Correct Answer:
E
Describe the benefits Amazon has received by deploying Kiva robots in its fulfillment centers.
(Essay)
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The three pillars of Amazon's business are large selection, convenience, and lower prices.
(True/False)
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The term __________________________________________________ refers to showing ads for products and services from a site that a user has previously visited.
(Essay)
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If an author uses Amazon as a publisher, his titles will only be available through Kindle.
(True/False)
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______________ refers to the industry practice where the publisher sets the price and the reseller gets a cut (usually around 30 percent in electronic book markets).
(Essay)
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Amazon PrimeAir is the name of Jeff Bezos' commercial rocketry and aviation firm.
(True/False)
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(36)
Amazon's success strategy is based on the focus on its quarterly results.
(True/False)
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(25)
Amazon, as a company, is susceptible to channel conflicts, but less so if it can deliver suppliers a greater revenue than all other channels combined.
(True/False)
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Which of the following is considered one of the three 'pillars' critical to Amazon's business success?
(Multiple Choice)
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The publishing practice known as _____________ pricing allows a retailer to buy products from suppliers, but then sell these products to consumers at whatever price they'd like.
(Short Answer)
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_____ exists when a firm's potential partners see that firm as a threat.
(Essay)
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Amazon owns the inventory that third-party sellers provide via the 'Fulfillment by Amazon' service.
(True/False)
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(33)
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