Exam 12: Rent the Runway: Entrepreneurs Expanding an Industry by Blending Tech with Fashion

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______________________ is a systems development method in which requirements and solutions rapidly and iteratively evolve through collaboration between self-organizing, cross-functional teams, rather than a top-down, centrally-managed, schedule-driven approach.

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Question 1

Correct Answer:

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Agile software development

Describe why Rent the Runway's customers have an especially strong lifetime customer value?

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Question 2

Correct Answer:

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Rent the Runway customers are, on average, younger than typical department store customers. The young customer who gets hooked on the fashion rental experience may very well become a Rent the Runway lifer, delivering up what marketers refer to as high customer lifetime value. Someone who has a good first experience at a prom rental will move on to college events, graduate to weddings and engagement parties, use the firm for holiday parties or society events, she may rent a bridal dress, and use the site for high-end maternity fashions when baby is on the way.

Circle the equation that is true most firms with a profitable customer base:

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Question 3

Correct Answer:

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One of the challenges of Rent the Runway Unlimited is that it will require women to further rethink their relationship with fashion and ownership.

(True/False)

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Question 4

Why does 'overbuilding' warehouse capacity make sense for Rent the Runway?

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Question 5

Like Uber, the airline industry, hotels, and other service providers with limited inventory and varying demand, Rent the Runway also leverages analytics for ___________________.

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Question 6

The term ________________________ refers to the current value of future profits that will accrue from acquired customers.

(Short Answer)

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Question 7

Rent the Runway sees a much higher (75 percent) conversion rate from friend referrals than from other marketing methods

(True/False)

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Question 8

Project Entrepreneur, created by Facebook, aims to help female entrepreneurs build high-growth, high-impact businesses.

(True/False)

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Question 9

Providers of ________________, may need to spend more effort convincing customers to try their offerings.

(Multiple Choice)

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Question 10

Which of the following is not a reason why Rent the Runway appeals to designers?

(Multiple Choice)

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Question 11

The term ______________________ conveys the degree to which a product satisfies market demand. Successful efforts should be desired by customers, and scale into large, profitable businesses.

(Short Answer)

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Question 12

Which of the following is NOT true about mobile app development:

(Multiple Choice)

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Question 13

Essay: How does the Rent the Runway model compare with firms like Uber and Spotify?

(Essay)

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Question 14

____________________ refers to the amount of money a firm spends to convince a customer to buy (or in the case of free products, try or use) a product or service.

(Short Answer)

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Question 15

The concept of ____________________ refers to positive influence created when someone finds out that others are doing something.

(Short Answer)

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Question 16

The term __________________ refers to the rate at which consumers leave a product or service.

(Short Answer)

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Question 17

How does Data help inform buying decisions at Rent the Runway?

(Essay)

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Question 18

At Rent the Runway, customers arriving at the site via ____ media have a much higher (reported as high as 200 percent) conversion rate than customers arriving via _ media.

(Multiple Choice)

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Question 19

Linking envelope return codes to inventory systems allows Rent the Runway to do all but which of the following:

(Multiple Choice)

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Question 20

Showing 1 - 20 of 41

______________________ is a systems development method in which requirements and solutions rapidly and iteratively evolve through collaboration between self-organizing, cross-functional teams, rather than a top-down, centrally-managed, schedule-driven approach.

Describe why Rent the Runway's customers have an especially strong lifetime customer value?

Circle the equation that is true most firms with a profitable customer base:

One of the challenges of Rent the Runway Unlimited is that it will require women to further rethink their relationship with fashion and ownership.

Why does 'overbuilding' warehouse capacity make sense for Rent the Runway?

Like Uber, the airline industry, hotels, and other service providers with limited inventory and varying demand, Rent the Runway also leverages analytics for ___________________.

The term ________________________ refers to the current value of future profits that will accrue from acquired customers.

Rent the Runway sees a much higher (75 percent) conversion rate from friend referrals than from other marketing methods

Project Entrepreneur, created by Facebook, aims to help female entrepreneurs build high-growth, high-impact businesses.

Providers of ________________, may need to spend more effort convincing customers to try their offerings.

Which of the following is not a reason why Rent the Runway appeals to designers?

The term ______________________ conveys the degree to which a product satisfies market demand. Successful efforts should be desired by customers, and scale into large, profitable businesses.

Which of the following is NOT true about mobile app development:

Essay: How does the Rent the Runway model compare with firms like Uber and Spotify?

____________________ refers to the amount of money a firm spends to convince a customer to buy (or in the case of free products, try or use) a product or service.

The concept of ____________________ refers to positive influence created when someone finds out that others are doing something.

The term __________________ refers to the rate at which consumers leave a product or service.

How does Data help inform buying decisions at Rent the Runway?

At Rent the Runway, customers arriving at the site via ____ media have a much higher (reported as high as 200 percent) conversion rate than customers arriving via _ media.

Linking envelope return codes to inventory systems allows Rent the Runway to do all but which of the following:

Setting the Stage: Technology and the Modern Enterprise

Strategy and Technology: Concepts and Frameworks for Understanding What Separates Winners From Losers

Zara: Fast Fashion From Savvy Systems

Netflix in Two Acts: the Making of an E-Commerce Giant and the Uncertain Future of Atoms to Bits

Moores Law and More: Fast, Cheap Computing and What This Means for the Manager

Disruptive Technologies: Understanding the Giant Killers and Considerations for Avoiding Extinction

Amazoncom: an Empire Stretching From Cardboard Box to Kindle to Cloud

Understanding Network Effects: Strategies for Competing in a Platform-Centric, Winner-Take-All World

Social Media, Peer Production, and Web 2.0

The Sharing Economy, Collaborative Consumption, and Creating More Efficient Markets Through Technology

Facebook: a Billion-Plus Users, the High-Stakes Move to Mobile, and Big Business From the Social Graph

Understanding Software: a Primer for Managers

Software in Flux: Open Source, Cloud, Vittualized and App-Driven Shifts

The Data Asset: Databases, Business Intelligence, Analytics, Big Data, and Competitive Advantage

A Managers Guide to the Internet and Telecommunications

Information Security: Barbarians at the Gateway and Just About Everywhere Else

Google in Three Parts: Search, Online Advertising, and an Alphabet of Opportunity

Filters

Exam 12: Rent the Runway: Entrepreneurs Expanding an Industry by Blending Tech with Fashion

______________________ is a systems development method in which requirements and solutions rapidly and iteratively evolve through collaboration between self-organizing, cross-functional teams, rather than a top-down, centrally-managed, schedule-driven approach.

Describe why Rent the Runway's customers have an especially strong lifetime customer value?

Circle the equation that is true most firms with a profitable customer base:

One of the challenges of Rent the Runway Unlimited is that it will require women to further rethink their relationship with fashion and ownership.

Why does 'overbuilding' warehouse capacity make sense for Rent the Runway?

Like Uber, the airline industry, hotels, and other service providers with limited inventory and varying demand, Rent the Runway also leverages analytics for ___________________.

The term ________________________ refers to the current value of future profits that will accrue from acquired customers.

Rent the Runway sees a much higher (75 percent) conversion rate from friend referrals than from other marketing methods

Project Entrepreneur, created by Facebook, aims to help female entrepreneurs build high-growth, high-impact businesses.

Providers of ________________, may need to spend more effort convincing customers to try their offerings.

Which of the following is not a reason why Rent the Runway appeals to designers?

The term ______________________ conveys the degree to which a product satisfies market demand. Successful efforts should be desired by customers, and scale into large, profitable businesses.

Which of the following is NOT true about mobile app development:

Essay: How does the Rent the Runway model compare with firms like Uber and Spotify?

____________________ refers to the amount of money a firm spends to convince a customer to buy (or in the case of free products, try or use) a product or service.

The concept of ____________________ refers to positive influence created when someone finds out that others are doing something.

The term __________________ refers to the rate at which consumers leave a product or service.

How does Data help inform buying decisions at Rent the Runway?

At Rent the Runway, customers arriving at the site via ________________ media have a much higher (reported as high as 200 percent) conversion rate than customers arriving via _____________ media.

Linking envelope return codes to inventory systems allows Rent the Runway to do all but which of the following:

Setting the Stage: Technology and the Modern Enterprise

Strategy and Technology: Concepts and Frameworks for Understanding What Separates Winners From Losers

Zara: Fast Fashion From Savvy Systems

Netflix in Two Acts: the Making of an E-Commerce Giant and the Uncertain Future of Atoms to Bits

Moores Law and More: Fast, Cheap Computing and What This Means for the Manager

Disruptive Technologies: Understanding the Giant Killers and Considerations for Avoiding Extinction

Amazoncom: an Empire Stretching From Cardboard Box to Kindle to Cloud

Understanding Network Effects: Strategies for Competing in a Platform-Centric, Winner-Take-All World

Social Media, Peer Production, and Web 2.0

The Sharing Economy, Collaborative Consumption, and Creating More Efficient Markets Through Technology

Facebook: a Billion-Plus Users, the High-Stakes Move to Mobile, and Big Business From the Social Graph

Understanding Software: a Primer for Managers

Software in Flux: Open Source, Cloud, Vittualized and App-Driven Shifts

The Data Asset: Databases, Business Intelligence, Analytics, Big Data, and Competitive Advantage

A Managers Guide to the Internet and Telecommunications

Information Security: Barbarians at the Gateway and Just About Everywhere Else

Google in Three Parts: Search, Online Advertising, and an Alphabet of Opportunity

Filters

At Rent the Runway, customers arriving at the site via ____ media have a much higher (reported as high as 200 percent) conversion rate than customers arriving via _ media.