Exam 11: Facebook: a Billion-Plus Users, the High-Stakes Move to Mobile, and Big Business From the Social Graph

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Facebook (and other apps the firm owns) collectively represent the largest photo-sharing service on the Web, ahead of Picasa, Flickr, and Photobucket, even though all of these other efforts got started before Facebook.

Free

(True/False)

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Question 1

Correct Answer:

Verified

True

WeChat has proven to be a successful app-based platform in China. What does WeChat offer? How has Facebook tried to expand Messenger into a platform?

Free

(Essay)

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Question 2

Correct Answer:

Verified

WeChat's open platform supports digital payments, shopping, gaming, banking, Uber-style taxi service, and open access to third-party developers. Messenger has also expanded to become a tool for corporations to communicate with customers. Firms can now use Facebook to send customer updates (receipts, shipping information), and can use Messenger for customer support chat. Firms are finding Messenger especially attractive in the wake of Gmail segregating "Promotions and Offers" to a separate tab, a function that often hides time-sensitive communication

Why is A/B Testing harder on mobile?

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(Short Answer)

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Question 3

Correct Answer:

Verified

A/B testing is

In the context of Facebook's business strategy, the walled garden refers to the connections between individuals and organizations.

(True/False)

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Question 4

The term "content adjacency" refers to:

(Multiple Choice)

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Question 5

Firms that grow quickly may seem less risky/more likely to succeed; therefore fast growth may help an entrepreneur extract better ownership terms from potential investors.

(True/False)

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Question 6

"Users want some semblance of control over their personal data, even if they are not bothered to manage it." This is often known as:

(Multiple Choice)

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Question 7

Software that is free and whose code can be accessed and potentially modified by anyone is referred to as _____.

(Multiple Choice)

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Question 8

The acronym ARPU represents the phrase ______.

(Short Answer)

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Question 9

Which of the following statements holds true of network effects?

(Multiple Choice)

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Question 10

_____ refer to programming hooks, or guidelines, published by firms that tell other programs how to get a service to perform a task such as sending or receiving data.

(Short Answer)

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Question 11

Users tend to have more focused intent (often focused on purchase decision-making) when using Google as compared to Facebook.

(True/False)

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(34)

Question 12

Facebook enjoys significantly higher click-through rates than Google.

(True/False)

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(39)

Question 13

Facebook purchased Oculus VR because, like Zuckerberg, the firm's youthful founder had already built a platform with a massive customer base.

(True/False)

4.7/5

(28)

Question 14

Facebook can be completely indexed by search engines, like Google and Bing, being able to index all of Facebook content.

(True/False)

4.9/5

(43)

Question 15

_____ is the biggest photo-sharing site on the Web, taking in around three billion photos each month.

(Multiple Choice)

4.8/5

(31)

Question 16

_____ is considered to be the most persuasive and valuable method of promoting products and services.

(Multiple Choice)

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(33)

Question 17

Systems distributed throughout the Internet that help improve the delivery speeds of Web pages and other media, typically by spreading access across multiple sites located closer to users are known as:

(Multiple Choice)

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(25)

Question 18

Discuss the controversies that were caused by Facebook's Beacon program and the new terms of service. What implications did these incidents have for the firm?

(Essay)

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Question 19

A stockbroker trades shares she does not own with an obligation of later repayment, and in the hope that the price of traded shares will fall. She then repays share debt with shares purchased at a lower price and pockets the spread between initial share price and repayment price. This attempt to profit from a falling stock price is known as _____.

(Multiple Choice)

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Question 20

Showing 1 - 20 of 91

Facebook (and other apps the firm owns) collectively represent the largest photo-sharing service on the Web, ahead of Picasa, Flickr, and Photobucket, even though all of these other efforts got started before Facebook.

WeChat has proven to be a successful app-based platform in China. What does WeChat offer? How has Facebook tried to expand Messenger into a platform?

Why is A/B Testing harder on mobile?

In the context of Facebook's business strategy, the walled garden refers to the connections between individuals and organizations.

The term "content adjacency" refers to:

Firms that grow quickly may seem less risky/more likely to succeed; therefore fast growth may help an entrepreneur extract better ownership terms from potential investors.

"Users want some semblance of control over their personal data, even if they are not bothered to manage it." This is often known as:

Software that is free and whose code can be accessed and potentially modified by anyone is referred to as _____.

The acronym ARPU represents the phrase ______.

Which of the following statements holds true of network effects?

_____ refer to programming hooks, or guidelines, published by firms that tell other programs how to get a service to perform a task such as sending or receiving data.

Users tend to have more focused intent (often focused on purchase decision-making) when using Google as compared to Facebook.

Facebook enjoys significantly higher click-through rates than Google.

Facebook purchased Oculus VR because, like Zuckerberg, the firm's youthful founder had already built a platform with a massive customer base.

Facebook can be completely indexed by search engines, like Google and Bing, being able to index all of Facebook content.

_____ is the biggest photo-sharing site on the Web, taking in around three billion photos each month.

_____ is considered to be the most persuasive and valuable method of promoting products and services.

Systems distributed throughout the Internet that help improve the delivery speeds of Web pages and other media, typically by spreading access across multiple sites located closer to users are known as:

Discuss the controversies that were caused by Facebook's Beacon program and the new terms of service. What implications did these incidents have for the firm?

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