Exam 4: Exploratory Research Design: Secondary Data

Caterpillar needed to know what truck fleets should test their two new engines;how they could get a marketing strategy that could be measured;and how to adjust for the coming downturn in sales.To answer these questions,they gave their salesforce laptops and paid them to enter customer information related to each sale they made.Caterpillar analyzed the newly acquired customer data and developed strategies to address their marketing questions.Caterpillar utilized ________.

________ are helpful for identifying individuals or organizations that collect specific data.

A data gathering technique that is comprised of samples of respondents whose television viewing behavior is automatically recorded by electronic devices,supplementing the purchase information recorded online or in a diary is referred to as ________.

The distinguishing feature of purchase and media panels is that the respondents record specific behaviors as they occur.

Which of the following is not a disadvantage of secondary data?

An overall indication of the dependability of data may be obtained by examining the ________,credibility,reputation,and ________ of the source.