Exam 1: Introduction to Marketing Research

Quick-Track is a syndicated market research project conducted quarterly to track key consumer behavioral and attitudinal measures for all major fast food and pizza chains in individual markets.

Marketing Research,as defined by the author,is everything except ________.

NBC utilized Satmetrix services to obtain feedback from viewers.Which of the following is true about their relationship?

Marketing management decisions are complicated by interactions between the uncontrollable marketing variables and the uncontrollable environmental factors.

Define and discuss problem identification and problem-solving research.Discuss how the two types of research are related.Develop an example showing the relationship between these two types of research.

Sales analysis research is a type of problem solving research.

The task of marketing research is to assess the information needs and provide management with relevant,accurate,reliable,cheap,and current information.

Once a problem or opportunity has been identified,market potential research is undertaken to arrive at a solution.

Operational supervisor,project manager,research director,analyst,and statistician/data processing specialist are all positions in the marketing research field.

International marketing research is much simpler to conduct than domestic research.

Traditionally,marketing researchers were responsible for assessing information needs and providing the relevant information,whereas marketing decisions were made by the managers.Discuss why the roles of marketing managers and marketing researchers are changing.

The procedures followed at each stage of marketing research are methodologically sound,well documented,and,as much as possible,planned in advance.The previous statement defines the ________ aspect of the definition of marketing research.

According to the text,marketing research has become ________.

DSS differs from MIS in that the DSS is more rigidly structured than the MIS.

Companies that base their business on the Web do not have international marketing problems.

________ is conceptualized as consisting of six steps which include problem definition,developing an approach to the problem,research design formulation,field work,data preparation and analysis,and report generation and presentation.

Write a short essay detailing what a person or student should do to prepare for a career in marketing research.