Question 1

What are the main social/cultural trends that have impacted online exchange?

Accepted Answer

$\bullet$Information Overload - the Internet has brought us more data and information then we can handle. Negative views on spam and advertising on the Web
$\bullet$Time Poverty - Internet users as a rule have less and less time to spend on any activity. We don't want to waste time on the Internet with slow transaction processing or jumping from

Question 2

High bandwidth allows consumers to enjoy which of the following services?

Accepted Answer

A)  phone calls delivered over the Internet 
B)  delivery of music and movies over the Web 
C)  real-time virtual reality 
D)  all of the above 
A)  phone calls delivered over the Internet 
B)  delivery of music and movies over the Web 
C)  real-time virtual reality 
D)  all of the above D

Question 3

The "killer app" among all media is television.

Accepted Answer

A) True 
 B)False  True

Question 4

The most dramatic increase in online trade over the past two years has been in travel reservations.

Accepted Answer

A) True 
 B)False

Question 5

_____ is the idea that there is infinite information, but the demand for it is limited by human capacity.

Accepted Answer

A)  Attention economy 
B)  Bunkering 
C)  Time poverty 
D)  Multiple channel shopping 
A)  Attention economy 
B)  Bunkering 
C)  Time poverty 
D)  Multiple channel shopping

Question 6

According to the text, _____ of US television viewers still watch live television, thus being exposed to commercials, while about _____ of viewers using DVRs fast-forward through commercials.

Accepted Answer

A)  60%; 90% 
B)  65%; 70% 
C)  95%; 70% 
D)  95%; 50% 
A)  60%; 90% 
B)  65%; 70% 
C)  95%; 70% 
D)  95%; 50%

Question 7

According to the text, less connected groups of U.S. consumers represent the 10% of Internet nonusers who earn low incomes and have little formal education.

Accepted Answer

A) True 
 B)False

Question 8

According to Dr. Paul Marsden, consumer online buying behavior has many additional characteristics that differ from offline behavior. Discuss some of those characteristics.

Accepted Answer

@#LAT-DLM&Scarcity
@#LAT-DLM&Popularity

Question 9

According to the text, at least a quarter of American consumers donate to causes via the internet or help others in need online.

Accepted Answer

A) True 
 B)False

Question 10

Many consumer behavior principles that describe offline buying behavior do not apply to online marketing.

Accepted Answer

A) True 
 B)False

Question 11

What resources must consumers use in exchange for the benefits of the Internet?

Accepted Answer

@#LAT-DLM&Monetary Costs
@#LAT-DLM&Time

Question 12

Streaming media causes fewer consumers to have access to online entertainment.

Accepted Answer

A) True 
 B)False

Question 13

Online oxygen is a term coined by HYPERLINK "http://www.trendwatching.com" www.trendwatching.com which refers to _____.

Accepted Answer

A)  empowering customers 
B)  multitasking on the internet 
C)  addictive nature and qualities of the internet 
D)  instant messaging 
A)  empowering customers 
B)  multitasking on the internet 
C)  addictive nature and qualities of the internet 
D)  instant messaging

Question 14

Most online shoppers have either a price or quality orientation.

Accepted Answer

A) True 
 B)False

Question 15

What is the main reason for which consumers do not use the Internet?

Accepted Answer

A)  social 
B)  political 
C)  technological 
D)  all of the above 
A)  social 
B)  political 
C)  technological 
D)  all of the above

Question 16

_____ is a basic marketing concept that refers to the act of obtaining a valued object from someone by offering something in return.

Accepted Answer

A)  Commerce 
B)  Barter 
C)  Exchange 
D)  Promotion 
A)  Commerce 
B)  Barter 
C)  Exchange 
D)  Promotion

Question 17

The "killer app" for the global internet is e-mail.

Accepted Answer

A) True 
 B)False

Question 18

Strategies to deal with users with mixed bandwidths include all the following except _____.

Accepted Answer

A)  design for the slowest user 
B)  use text only Websites 
C)  design for the fastest user 
D)  create fast and slow versions of the Web site 
A)  design for the slowest user 
B)  use text only Websites 
C)  design for the fastest user 
D)  create fast and slow versions of the Web site

Question 19

The Internet has moved from a utility to a novelty.

Accepted Answer

A) True 
 B)False

Question 20

Because time poverty is a problem for today's consumers, they want _____.

Accepted Answer

A)  bunkering 
B)  appropriate benefits for the time they spend online 
C)  more multimedia on Web sites 
D)  less expensive dial-up connections 
A)  bunkering 
B)  appropriate benefits for the time they spend online 
C)  more multimedia on Web sites 
D)  less expensive dial-up connections

What are the main social/cultural trends that have impacted online exchange?

High bandwidth allows consumers to enjoy which of the following services?

The "killer app" among all media is television.

The most dramatic increase in online trade over the past two years has been in travel reservations.

_____ is the idea that there is infinite information, but the demand for it is limited by human capacity.

According to the text, _ of US television viewers still watch live television, thus being exposed to commercials, while about _ of viewers using DVRs fast-forward through commercials.

According to the text, less connected groups of U.S. consumers represent the 10% of Internet nonusers who earn low incomes and have little formal education.

According to Dr. Paul Marsden, consumer online buying behavior has many additional characteristics that differ from offline behavior. Discuss some of those characteristics.

According to the text, at least a quarter of American consumers donate to causes via the internet or help others in need online.

Many consumer behavior principles that describe offline buying behavior do not apply to online marketing.

What resources must consumers use in exchange for the benefits of the Internet?

Streaming media causes fewer consumers to have access to online entertainment.

Online oxygen is a term coined by HYPERLINK "http://www.trendwatching.com" www.trendwatching.com which refers to _____.

Most online shoppers have either a price or quality orientation.

What is the main reason for which consumers do not use the Internet?

_____ is a basic marketing concept that refers to the act of obtaining a valued object from someone by offering something in return.

The "killer app" for the global internet is e-mail.

Strategies to deal with users with mixed bandwidths include all the following except _____.

The Internet has moved from a utility to a novelty.

Because time poverty is a problem for today's consumers, they want _____.

Past, Present, and Future

Strategic E-Marketing and Performance Metrics

The E-Marketing Plan

Global E-Marketing 3.0

Ethical and Legal Issues

E-Marketing Research

Segmentation, Targeting, Differentiation, and Positioning Strategies

Product: the Online Offer

Price: the Online Value

The Internet for Distribution

E-Marketing Communication: Owned Media

E-Marketing Communication: Paid Media

E-Marketing Communication: Earned Media

Customer Relationship Management

Filters

Exam 7: Consumer Behavior Online

What are the main social/cultural trends that have impacted online exchange?

High bandwidth allows consumers to enjoy which of the following services?

The "killer app" among all media is television.

The most dramatic increase in online trade over the past two years has been in travel reservations.

_____ is the idea that there is infinite information, but the demand for it is limited by human capacity.

According to the text, _____ of US television viewers still watch live television, thus being exposed to commercials, while about _____ of viewers using DVRs fast-forward through commercials.

According to the text, less connected groups of U.S. consumers represent the 10% of Internet nonusers who earn low incomes and have little formal education.

According to Dr. Paul Marsden, consumer online buying behavior has many additional characteristics that differ from offline behavior. Discuss some of those characteristics.

According to the text, at least a quarter of American consumers donate to causes via the internet or help others in need online.

Many consumer behavior principles that describe offline buying behavior do not apply to online marketing.

What resources must consumers use in exchange for the benefits of the Internet?

Streaming media causes fewer consumers to have access to online entertainment.

Online oxygen is a term coined by HYPERLINK "http://www.trendwatching.com" www.trendwatching.com which refers to _____.

Most online shoppers have either a price or quality orientation.

What is the main reason for which consumers do not use the Internet?

_____ is a basic marketing concept that refers to the act of obtaining a valued object from someone by offering something in return.

The "killer app" for the global internet is e-mail.

Strategies to deal with users with mixed bandwidths include all the following except _____.

The Internet has moved from a utility to a novelty.

Because time poverty is a problem for today's consumers, they want _____.

Past, Present, and Future

Strategic E-Marketing and Performance Metrics

The E-Marketing Plan

Global E-Marketing 3.0

Ethical and Legal Issues

E-Marketing Research

Segmentation, Targeting, Differentiation, and Positioning Strategies

Product: the Online Offer

Price: the Online Value

The Internet for Distribution

E-Marketing Communication: Owned Media

E-Marketing Communication: Paid Media

E-Marketing Communication: Earned Media

Customer Relationship Management

Filters

According to the text, _ of US television viewers still watch live television, thus being exposed to commercials, while about _ of viewers using DVRs fast-forward through commercials.