Question 1

Few Internet users currently seek information online prior to buying products, although this segment holds huge growth potential.

Accepted Answer

A) True 
 B)False

Question 2

Unfortunately, over half of online shopping carts are abandoned.

Accepted Answer

A) True 
 B)False

Question 3

From the individual consumer perspective what two technological developments affect online consumer behavior today?

Accepted Answer

@#LAT-DLM&High speed broadband connections - Broad

Question 4

Which of the following constitutes the cost of a consumer's resources for exchange?

Accepted Answer

A)  money 
B)  energy 
C)  time 
D)  all of the above 
A)  money 
B)  energy 
C)  time 
D)  all of the above

Question 5

Which of the following is not one of the social/cultural trends that have impacted online exchange?

Accepted Answer

A)  Information overload 
B)  Time poverty 
C)  Work at home 
D)  None of the above 
A)  Information overload 
B)  Time poverty 
C)  Work at home 
D)  None of the above

Question 6

The text gives several reasons for the probable increase in U.S. adoption of broadband in the near future. Which of the following is not one of the reasons given?

Accepted Answer

A)  most television is now transmitted digitally 
B)  devices such as DVRs allow TV programs to be delivered on demand 
C)  broadband will be required for employees to work from home 
D)  broadband services are increasingly offered by cable companies 
A)  most television is now transmitted digitally 
B)  devices such as DVRs allow TV programs to be delivered on demand 
C)  broadband will be required for employees to work from home 
D)  broadband services are increasingly offered by cable companies

Question 7

Aside from bookmarks and browser favorites, internet consumers can use _____ to bring them directly specific information, news reports, or promoted specials.

Accepted Answer

A)  tweebs 
B)  tracking software 
C)  cookies 
D)  social networking widgets 
A)  tweebs 
B)  tracking software 
C)  cookies 
D)  social networking widgets

Question 8

According to the text, _____ percent of US consumers used the internet in 2012.

Accepted Answer

A)  50 
B)  60 
C)  85 
D)  90 
A)  50 
B)  60 
C)  85 
D)  90

Question 9

One of the alternatives to credit card payments on the internet mentioned in the text is _____.

Accepted Answer

A)  trade 
B)  smart card 
C)  phone card 
D)  cash 
A)  trade 
B)  smart card 
C)  phone card 
D)  cash

Question 10

According to the text, some research shows that online shoppers tend to be more _____ oriented than ______ oriented.

Accepted Answer

A)  time; experience 
B)  goal; experience 
C)  experience; time 
D)  experience; goal 
A)  time; experience 
B)  goal; experience 
C)  experience; time 
D)  experience; goal

Question 11

Which of the following is a tool that companies can use to send data to customers?

Accepted Answer

A)  voice mail 
B)  fax machine 
C)  smartphone 
D)  all of the above 
A)  voice mail 
B)  fax machine 
C)  smartphone 
D)  all of the above

Question 12

Telmatics is an online translation system for converting Web sites into multiple languages.

Accepted Answer

A) True 
 B)False

Question 13

Which of the following is not identified as one of the five major activities that consumers do as they spend time online?

Accepted Answer

A)  Connect 
B)  Create 
C)  Transform 
D)  Give 
A)  Connect 
B)  Create 
C)  Transform 
D)  Give

Question 14

In order for e-marketers to create effective marketing strategies it is important to understand only what motivates consumers to buy in the short run.

Accepted Answer

A) True 
 B)False

Question 15

DSL technology is a method for _____,

Accepted Answer

A)  transmitting wireless data 
B)  providing video on demand 
C)  transmitting data at high speed over phone lines 
D)  connecting high speed cable modems 
A)  transmitting wireless data 
B)  providing video on demand 
C)  transmitting data at high speed over phone lines 
D)  connecting high speed cable modems

Question 16

What are the individual characteristics that differentiate Internet users from non-users and high users from low users?

Accepted Answer

@#LAT-DLM&Demographics - Age, income, education, e

Question 17

One way for marketers to watch the trends of internet users is to _____.

Accepted Answer

A)  monitor RSS feeds 
B)  monitor search terms entered at Google, Yahoo!, and other search engines/directories 
C)  measure the use of chat rooms 
D)  all of the above 
A)  monitor RSS feeds 
B)  monitor search terms entered at Google, Yahoo!, and other search engines/directories 
C)  measure the use of chat rooms 
D)  all of the above

Question 18

Which of the following strategies have been implemented to deal with a mixed bandwith audience for a web site?

Accepted Answer

A)  design for the slowest user 
B)  design for the fastest user 
C)  design fast and slow versions of the site 
D)  all of the above 
A)  design for the slowest user 
B)  design for the fastest user 
C)  design fast and slow versions of the site 
D)  all of the above

Few Internet users currently seek information online prior to buying products, although this segment holds huge growth potential.

Unfortunately, over half of online shopping carts are abandoned.

From the individual consumer perspective what two technological developments affect online consumer behavior today?

Which of the following constitutes the cost of a consumer's resources for exchange?

Which of the following is not one of the social/cultural trends that have impacted online exchange?

The text gives several reasons for the probable increase in U.S. adoption of broadband in the near future. Which of the following is not one of the reasons given?

Aside from bookmarks and browser favorites, internet consumers can use _____ to bring them directly specific information, news reports, or promoted specials.

According to the text, _____ percent of US consumers used the internet in 2012.

One of the alternatives to credit card payments on the internet mentioned in the text is _____.

According to the text, some research shows that online shoppers tend to be more _ oriented than __ oriented.

Which of the following is a tool that companies can use to send data to customers?

Telmatics is an online translation system for converting Web sites into multiple languages.

Which of the following is not identified as one of the five major activities that consumers do as they spend time online?

In order for e-marketers to create effective marketing strategies it is important to understand only what motivates consumers to buy in the short run.

DSL technology is a method for _____,

What are the individual characteristics that differentiate Internet users from non-users and high users from low users?

One way for marketers to watch the trends of internet users is to _____.

Which of the following strategies have been implemented to deal with a mixed bandwith audience for a web site?

Past, Present, and Future

Strategic E-Marketing and Performance Metrics

The E-Marketing Plan

Global E-Marketing 3.0

Ethical and Legal Issues

E-Marketing Research

Segmentation, Targeting, Differentiation, and Positioning Strategies

Product: the Online Offer

Price: the Online Value

The Internet for Distribution

E-Marketing Communication: Owned Media

E-Marketing Communication: Paid Media

E-Marketing Communication: Earned Media

Customer Relationship Management

Filters

Exam 7: Consumer Behavior Online

Few Internet users currently seek information online prior to buying products, although this segment holds huge growth potential.

Unfortunately, over half of online shopping carts are abandoned.

From the individual consumer perspective what two technological developments affect online consumer behavior today?

Which of the following constitutes the cost of a consumer's resources for exchange?

Which of the following is not one of the social/cultural trends that have impacted online exchange?

The text gives several reasons for the probable increase in U.S. adoption of broadband in the near future. Which of the following is not one of the reasons given?

Aside from bookmarks and browser favorites, internet consumers can use _____ to bring them directly specific information, news reports, or promoted specials.

According to the text, _____ percent of US consumers used the internet in 2012.

One of the alternatives to credit card payments on the internet mentioned in the text is _____.

According to the text, some research shows that online shoppers tend to be more _____ oriented than ______ oriented.

Which of the following is a tool that companies can use to send data to customers?

Telmatics is an online translation system for converting Web sites into multiple languages.

Which of the following is not identified as one of the five major activities that consumers do as they spend time online?

In order for e-marketers to create effective marketing strategies it is important to understand only what motivates consumers to buy in the short run.

DSL technology is a method for _____,

What are the individual characteristics that differentiate Internet users from non-users and high users from low users?

One way for marketers to watch the trends of internet users is to _____.

Which of the following strategies have been implemented to deal with a mixed bandwith audience for a web site?

Past, Present, and Future

Strategic E-Marketing and Performance Metrics

The E-Marketing Plan

Global E-Marketing 3.0

Ethical and Legal Issues

E-Marketing Research

Segmentation, Targeting, Differentiation, and Positioning Strategies

Product: the Online Offer

Price: the Online Value

The Internet for Distribution

E-Marketing Communication: Owned Media

E-Marketing Communication: Paid Media

E-Marketing Communication: Earned Media

Customer Relationship Management

Filters

According to the text, some research shows that online shoppers tend to be more _ oriented than __ oriented.