Exam 11: The Internet for Distribution

In a reverse auction the buyer specifies a price and sellers bid for individual buyers.

Regarding mobile commerce, all of the following is true except .

Most e-business models are entirely original in terms of traditional existing marketing concepts.

Marketing research is not a facilitating function performed by channel intermediaries.

All of the following are intermediary models in common use on the internet except ________.

Define social commerce and discuss its advantages for e-marketers.

________ is the computerized exchange of information between organizations, typically used to reduce or eliminate paperwork.

Near-field communication is a tactic involving two GPS systems in close proximity.

An agent that represents a cluster of manufacturers, e-tailers, and content providers organized around a life event or major asset purchase is known as a ________.

It is critical to understand how e-commerce fits into overall marketing strategy, what the firm expects to accomplish through it, and whether or not is working.

Which of the following is a channel intermediary?

________ is an online organization that aggregates and distributes information. A market research firm is one example of such an organization.

Which of the following is an example of an agent that represents the seller?

Buyer cooperatives are formed to many buyers to help control prices paid on select items.

A distribution channel is composed of all of the following except ________.

Unlike agents, brokers do represent either the buyer or the seller depending upon who pays the fee.

What is the role of an infomediary in the distribution system? What benefits does a consumer receive from an infomediary? What benefits accrue to an infomediary and an advertiser?

________ pool many buyers together to achieve larger volume purchases and drive down the price on selected items.

A distribution channel in which the manufacturer deals directly with the customere.g., sale of digital products) is called an) ________.

________ saves) customers money by avoiding the middleman; sometimes it leads to more rapid delivery of the product.