Question 1

A brokerage model's primary benefits) to the buyer is ________.

Accepted Answer

A)  convenience 
B)  speed of order execution 
C)  transaction processing 
D)  all of the above 
A)  convenience 
B)  speed of order execution 
C)  transaction processing 
D)  all of the above

Question 2

Which of the following is not a customer benefit provided by virtual malls?

Accepted Answer

A)  branding 
B)  gift registry 
C)  shopping agents 
D)  electronic money 
A)  branding 
B)  gift registry 
C)  shopping agents 
D)  electronic money

Question 3

Online retailing represents about 85% of all retail sales.

Accepted Answer

A) True 
 B)False

Question 4

In general, suppliers operate more efficiently when they produce a low volume of a wide range of products.

Accepted Answer

A) True 
 B)False

Question 5

The text cites three different strategies through which online retailing can be particularly effective. Define each and give an example of a real-life Website that uses each strategy.

Accepted Answer

(bullet)Pure play online storefronts to

Question 6

Which of the following is a possible solution to the "last mile problem"?

Accepted Answer

A)  dummy boxes 
B)  the retail aggregator model shipping product to participating retailers in a network) 
C)  FedEx 
D)  all of the above 
A)  dummy boxes 
B)  the retail aggregator model shipping product to participating retailers in a network) 
C)  FedEx 
D)  all of the above

Question 7

________ functions refer to making contact with buyers and using marketing communication strategies to make those buyers aware of products.

Accepted Answer

A)  Advertising 
B)  Selling 
C)  Transactional 
D)  One-to-one marketing 
A)  Advertising 
B)  Selling 
C)  Transactional 
D)  One-to-one marketing

Question 8

In what ways does the internet add value to the marketing communications function? Your answer should include at least three of the four ways listed in the text and give an example for each.

Accepted Answer

(bullet)Automate previously manual proce

Question 9

Brokers usually represent sellers, not buyers, when provide exchange and negotiation services.

Accepted Answer

A) True 
 B)False

Question 10

The benefits of market research include ________.

Accepted Answer

A)  it can be helpful in estimating the size of a target market 
B)  it carries no cost when gathered online 
C)  it is always available from outside sources 
D)  all of the above 
A)  it can be helpful in estimating the size of a target market 
B)  it carries no cost when gathered online 
C)  it is always available from outside sources 
D)  all of the above

Question 11

The content sponsorship model is always used alone in order to create multiple revenue streams.

Accepted Answer

A) True 
 B)False

Question 12

Supply chain management refers to the coordination of flows in three categories: material, information and ________.

Accepted Answer

A)  marketing 
B)  distribution 
C)  logistics 
D)  financial 
A)  marketing 
B)  distribution 
C)  logistics 
D)  financial

Question 13

How does the content sponsorship model generate revenues for the firm?

Accepted Answer

(bullet)Generates revenue by s

Question 14

Financing is not a facilitating function performed by channel intermediaries.

Accepted Answer

A) True 
 B)False

Question 15

Both continuous replenishment and build-to-order help to eliminate unnecessary inventory.

Accepted Answer

A) True 
 B)False

Question 16

Which of the following is true of logistical functions?

Accepted Answer

A)  They include physical distribution activities 
B)  They include aggregating products 
C)  They are often outsourced to third-party specialists 
D)  All of the above 
A)  They include physical distribution activities 
B)  They include aggregating products 
C)  They are often outsourced to third-party specialists 
D)  All of the above

Question 17

Electronic data interchange EDI) is based upon which of the following key variables?

Accepted Answer

A)  openness of the system 
B)  transport method 
C)  type of technology used for implementation 
D)  all of the above 
A)  openness of the system 
B)  transport method 
C)  type of technology used for implementation 
D)  all of the above

Question 18

The most effective online marketing communications ________.

Accepted Answer

A)  are initiated by pull marketing 
B)  represent a coordinated effort among channel members 
C)  give little attention to differentiated market segments 
D)  all of the above 
A)  are initiated by pull marketing 
B)  represent a coordinated effort among channel members 
C)  give little attention to differentiated market segments 
D)  all of the above

Question 19

What are the benefits of online auctions for buyers? What are the benefits for sellers? Are there any drawbacks to this model?

Accepted Answer

(bullet)Buyers- Good pricing, Thrill of

A brokerage model's primary benefits) to the buyer is ________.

Which of the following is not a customer benefit provided by virtual malls?

Online retailing represents about 85% of all retail sales.

In general, suppliers operate more efficiently when they produce a low volume of a wide range of products.

The text cites three different strategies through which online retailing can be particularly effective. Define each and give an example of a real-life Website that uses each strategy.

Which of the following is a possible solution to the "last mile problem"?

________ functions refer to making contact with buyers and using marketing communication strategies to make those buyers aware of products.

In what ways does the internet add value to the marketing communications function? Your answer should include at least three of the four ways listed in the text and give an example for each.

Brokers usually represent sellers, not buyers, when provide exchange and negotiation services.

The benefits of market research include ________.

The content sponsorship model is always used alone in order to create multiple revenue streams.

Supply chain management refers to the coordination of flows in three categories: material, information and ________.

How does the content sponsorship model generate revenues for the firm?

Financing is not a facilitating function performed by channel intermediaries.

Both continuous replenishment and build-to-order help to eliminate unnecessary inventory.

Which of the following is true of logistical functions?

Electronic data interchange EDI) is based upon which of the following key variables?

The most effective online marketing communications ________.

What are the benefits of online auctions for buyers? What are the benefits for sellers? Are there any drawbacks to this model?

Past, Present, and Future

Strategic E-Marketing and Performance Metrics

The E-Marketing Plan

Global E-Marketing 3.0

Ethical and Legal Issues

E-Marketing Research

Consumer Behavior Online

Segmentation, Targeting, Differentiation, and Positioning Strategies

Product: the Online Offer

Price: the Online Value

E-Marketing Communication: Owned Media

E-Marketing Communication: Paid Media

E-Marketing Communication: Earned Media

Customer Relationship Management

Filters

Exam 11: The Internet for Distribution

A brokerage model's primary benefits) to the buyer is ________.

Which of the following is not a customer benefit provided by virtual malls?

Online retailing represents about 85% of all retail sales.

In general, suppliers operate more efficiently when they produce a low volume of a wide range of products.

The text cites three different strategies through which online retailing can be particularly effective. Define each and give an example of a real-life Website that uses each strategy.

Which of the following is a possible solution to the "last mile problem"?

________ functions refer to making contact with buyers and using marketing communication strategies to make those buyers aware of products.

In what ways does the internet add value to the marketing communications function? Your answer should include at least three of the four ways listed in the text and give an example for each.

Brokers usually represent sellers, not buyers, when provide exchange and negotiation services.

The benefits of market research include ________.

The content sponsorship model is always used alone in order to create multiple revenue streams.

Supply chain management refers to the coordination of flows in three categories: material, information and ________.

How does the content sponsorship model generate revenues for the firm?

Financing is not a facilitating function performed by channel intermediaries.

Both continuous replenishment and build-to-order help to eliminate unnecessary inventory.

Which of the following is true of logistical functions?

Electronic data interchange EDI) is based upon which of the following key variables?

The most effective online marketing communications ________.

What are the benefits of online auctions for buyers? What are the benefits for sellers? Are there any drawbacks to this model?

Past, Present, and Future

Strategic E-Marketing and Performance Metrics

The E-Marketing Plan

Global E-Marketing 3.0

Ethical and Legal Issues

E-Marketing Research

Consumer Behavior Online

Segmentation, Targeting, Differentiation, and Positioning Strategies

Product: the Online Offer

Price: the Online Value

E-Marketing Communication: Owned Media

E-Marketing Communication: Paid Media

E-Marketing Communication: Earned Media

Customer Relationship Management

Filters